Author: Staff Report

Photos Provided by The Lake George Regional Chamber of Commerce & CVB.

Lake George, NY – The Lake George Regional Chamber of Commerce & CVB (LGRCC&CVB) is pleased to announce key staff updates that reflect the organization’s commitment to enhancing member services and supporting the local business community. These strategic changes include new hires and promotions that will drive marketing initiatives, member engagement, and overall community presence.

Megan Seeley, Marketing Director (LGRCC&CVB)

Megan Seeley was promoted to Marketing Director at the Lake George Regional Chamber of Commerce & CVB (LGRCC&CVB).  Previously, Megan served as the Marketing Manager of the Lake George Regional Convention & Visitors Bureau (LGRCVB), where she was instrumental in promoting the region to group business in the form of conventions, meetings, sports events, weddings, motorcoach group tours, and more. In her new role, Megan oversees the marketing and communications efforts for Chamber members as well as consumer and group tourism markets with the Convention & Visitors Bureau. As Marketing Director, Megan develops overall marketing strategies for the Chamber and the LGRCVB, oversees the marketing plans for both organizations, and manages the promotion of Chamber and member events. She is also responsible for maintaining the Chamber’s presence in the community through participation in events and committees. Her extensive experience and dedication to the local community are invaluable in her new role.

“I am thrilled to lead our marketing team and develop initiatives that will elevate tourism and strengthen our community connections. Working with growing audiences is incredibly exciting, as it allows us to introduce more people to the beauty and charm of the Lake George region. Together, we can showcase all that this area has to offer, from stunning landscapes to vibrant local businesses. I look forward to collaborating with our team and community to create memorable experiences for visitors and foster a thriving tourism industry”, adds Seeley. 

Molly Fitscher, Marketing Coordinator – Lake George Regional Convention & Visitors Bureau (LGRCVB)

The Chamber is excited to welcome Molly Fitscher as the new Marketing Coordinator for the Convention & Visitors Bureau. Molly holds a Bachelor of Fine Arts from Alfred University and a Media Arts Certificate from SUNY Adirondack. Molly’s previous experience includes roles as a Design Intern at Black Dog and a Marketing Intern at Park Street Hospitality, where she excelled in creating mockups, redesigning menus, and developing brand identities. At the LGRCVB, Molly will collaborate with the Marketing Director to execute comprehensive marketing plans, create and place paid advertisements, manage social media, update digital platforms, and craft engaging email marketing campaigns.

“Molly Fitscher brings a fresh perspective to our marketing efforts as the new Marketing Coordinator,” said the Executive Director. “Our organization looks forward to enhancing our marketing strategies with our refreshed team.”

Angela O’Reilly, Membership Manager – Lake George Regional Chamber of Commerce (LGRCC)

Angela O’Reilly brings a diverse career background and a passion for customer service to her role as Membership Manager. Her career journey has included roles in the hospitality, cosmetology, banking, and construction industries. Angela’s dedication to impacting the local community led her to her role at the Chamber, where she ensures every member feels valued and appreciated. 

“Angela O’Reilly is dedicated to making each member feel like an integral part of our community. She is excited to build strong connections and ensure our members thrive,” stated Gina Minzter, Executive Director at the LGRCC&CVB. 

As Membership Manager, Angela plans and executes a business membership sales and retention plan. She works closely with the Chamber staff to ensure member engagement. Angela conducts business interactions, follows up on membership inquiries, and communicates the Chamber’s value to prospects.

About the Lake George Regional Chamber of Commerce & CVB (LGRCC&CVB):
Dedicated to propelling year-round tourism and nurturing a thriving business community in the Lake George region, the Lake George Regional Chamber of Commerce & CVB, Inc. is steadfast in its endeavors. The Chamber’s primary objective is to stimulate the growth and progress of its member enterprises by providing an array of opportunities, including networking functions, educational programs, ribbon-cutting ceremonies, and more. Established in 1952, this member-centric organization operates as a not-for-profit 501 C (6) corporation. Encompassing a regional perspective, the Chamber boasts a membership exceeding 450 entities spanning diverse sectors of the business landscape. For deeper insights, please explore lakegeorgechamber.com. Engage and connect with the Chamber across various social media platforms, including Facebook, Instagram, LinkedIn, and TikTok.

About the Lake George Regional Convention & Visitors Bureau (LGRCVB): 

The LGRCVB is a division of the Lake George Regional Chamber of Commerce & CVB and works as an extension of the Warren County Tourism Department. While the Tourism Department markets the Lake George Area to the leisure consumer tourism market, the mission of the LGRCVB is to bring year-round, weather-proof group business to Warren County in the form of meetings, conventions, reunions, sports events, weddings, and more. Connect with the LGRCVB on Facebook, Instagram and by visiting meetlakegeorge.com .

Green PR Firm Expands Portfolio with Cali-based Organic Pistachio Producer

Photos provided by Sustainable PR.

Glens Falls, NY –Sustainable PR, a green-focused PR firm was awarded a national account with  California pistachio producer, Nichols Farms. Sustainable PR will implement a multi-faceted PR campaign to position Nichols Farms as a leading producer and distributor of organic nuts. 

“Our campaign will develop brand messaging, and coverage in retail and food trade media as well as local media,” explained Tony DeFazio, Sustainable PR Founder and CEO. “We will also advise the company on influencer outreach and social media tactics. A core element of our effort will help Nichols Farms grow their organic line of products and help it achieve its growth and sustainability goals.

Nichols Farms Headquarters

The pistachio market’s growth mirrors Sustainable PR’s. The firm has expanded its client base by 50% in 2024 and seen revenue increase 150% from 2023. The surge is fueled by growing investments in environmental protection and eco-conscious products, triggering the demand for communications strategies that elevate companies’ sustainability initiatives.

“Plant based proteins are a large and growing segment of the food industry,” says Tony DeFazio, founder of Sustainable PR. “Sustainably minded buyers as well as consumer wellness trends are fueling a push towards healthier food choices. The pistachio market is seeing the fastest growth, and we are at the center of that helping Nichols Farms capitalize on the growth opportunity.” The global pistachio market was valued at approximately USD 4.20 billion in 2023 and is expected to grow to USD 5.62 billion by 2031. “We are excited to help expand and grow the Nichols Farms brand – especially its organic pistachios” Added DeFazio. 

Christine Trageser, Senior Brand Manager at Nichols Farms, commented, “Sustainable PR’s proven track record of media relations in the food industry and their deep understanding of sustainability communications made them our clear choice. We are confident that their expertise will help us connect with retailers and consumers who value quality, environmental responsibility, and delicious pistachios.”

About Nichols Farms

Since 1961, Nichols Farms has tilled the fertile soil of the San Joaquin Valley in California to supply the highest quality almonds and pistachios to families across the nation. The Nichols family are caretakers of the land and committed to sustainable agriculture- integrating water recycling, composting, and other conservation practices into their farming- while generating onsite solar energy to power their operations. Nichols Farm’s organic pistachios have emerged as their flagship product with a complete line of dry-roasted flavored varieties, including hot honey, habanero lime, maple butter, and rosemary garlic. Today, four generations of the Nichols Family work together to grow, process, package, and market pistachios to retailers across the nation.

For more information about Nichols Farms visit their website nicholsfarms.com.  

About Sustainable PR

Sustainable PR is a public relations agency based in the Adirondack region of New York which brings earned media expertise to green companies. Founded in 2020 by PR agency veteran Tony DeFazio, the agency builds public relations campaigns which help companies realize their sustainability commitments and take advantage of a growing sustainability market. For more information about Sustainable PR’s mission and services, visit their website sustainablepr.com or call (518) 223-9962.