In this episode, our host Mike Nelson interviews Supreme Commander Chris Ryan and “AI Howard” Litwak of SIX Marketing! AI’s a big topic right now, and it can be hard to know where to stand on it – How can you access it? What’s it useful for? Are there downsides? We have some answers for you here, in this informative episode!
00:21 – Introductions
01:38 – What’s the Deal with AI?
03:48 – ChatGPT: The SuperGoogle
04:55 – Incorporating AI… Carefully
08:04 – Benefits of AI: Advanced Searching, Copy Generation, Efficiency
11:59 – AI is an Actor: Give it Proper Direction!
15:04 – Downsides of AI: NEEDS Editing, NDA Violations, Terrible at Math, Prone to Hallucinating
17:49 – Is the Source Credible?
18:38 – Smart Ads and Campaigns?.. ABSOLUTELY NOT!
21:26 – The Hobbesian World of Meta and Google
22:52 – EmAIl
25:10 – Humanity and Robots, Working in Harmony
27:28 – Same Skills, New Tools… But Hang Onto That Vinyl!
28:39 – Entering the World of AI: Where to Start
30:46 – Training with AI
33:12 – AI-Generated, or Just Weird?
34:50 – Don’t Even Think About It!
35:56 – Doesn’t Hurt to Try
37:08 – Prompt-Engineering as a Skillset
38:25 – How to Get in Touch
