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Buying Local Glens Falls

Episode 36: Howard Litwak & Chris Ryan (SIX Marketing)

Welcome to Buying Local!

Saratoga, Warren, and Washington County have no shortage of fantastic goods and services to offer! In this podcast, our host Mike Nelson will clue you in on the amazing gems hidden in your very own community!

Episode 36

In this episode, our host Mike Nelson interviews Supreme Commander Chris Ryan and “AI Howard” Litwak of SIX Marketing! AI’s a big topic right now, and it can be hard to know where to stand on it – How can you access it? What’s it useful for? Are there downsides? We have some answers for you here, in this informative episode!

00:21 – Introductions

01:38 – What’s the Deal with AI?

03:48 – ChatGPT: The SuperGoogle

04:55 – Incorporating AI… Carefully

08:04 – Benefits of AI: Advanced Searching, Copy Generation, Efficiency

11:59 – AI is an Actor: Give it Proper Direction!

15:04 – Downsides of AI: NEEDS Editing, NDA Violations, Terrible at Math, Prone to Hallucinating

17:49 – Is the Source Credible?

18:38 – Smart Ads and Campaigns?.. ABSOLUTELY NOT!

21:26 – The Hobbesian World of Meta and Google

22:52 – EmAIl

25:10 – Humanity and Robots, Working in Harmony

27:28 – Same Skills, New Tools… But Hang Onto That Vinyl!

28:39 – Entering the World of AI: Where to Start

30:46 – Training with AI

33:12 – AI-Generated, or Just Weird?

34:50 – Don’t Even Think About It!

35:56 – Doesn’t Hurt to Try

37:08 – Prompt-Engineering as a Skillset

38:25 – How to Get in Touch

PRODUCTION NOTE: The opinions reflected in this podcast are not indicative of the views of Saratoga Business Report, SaratogaBride.com LLC, Saratoga TODAY, Glens Falls TODAY, Spa City Digital, or Five Towers Media.


  • Host

    Michael Nelson

  • Guests

    Howard Litwak & Chris Ryan

  • Runtime

    40 min, 48 sec

  • Airdate

    July 24th, 2023