S2E12: KJ’s Barbershop – with Kris Jordan

Whether he is protecting his country or volunteering locally, U.S. Navy and Army veteran Scott Rager has spent his life giving back.

Passionate about helping those around him, he participates in various service organizations. Despite his life taking many unexpected turns, the one constant has been his selfless desire to help others.

In 1978, Scott joined the U.S. Navy, inspired by his brother, Tom. “My older brother had joined the Navy and I sort of followed in his footsteps,” he said. Going in, he wanted to become a gunner’s mate, meaning he would be in charge of the operation and maintenance of guided missile launching systems, underwater explosive weapons, gun mounts, and other ordnance equipment. Following boot camp, Scott went into basic electricity and electronics school. He then went to gunner’s mate, a school where he finished his training.

Scott was stationed aboard a landing ship tank (LST), the USS Orange County. Used to transport Marines, the USS Orange County was an amphibious transport ship. Next, Scott served on a patrol gunboat out of Little Creek, Virginia. Built during the Vietnam War, the ship was used for high-speed coastal interdiction. “As a gunner’s mate, it was ideal duty because we had lots of armament aboard that vessel,” he explained.

While stationed in Virginia, Scott was introduced to Karen, a naval photographer. Scott’s close friend from boot camp married a girl who had gone to boot camp with Karen. Scott and Karen’s friends introduced the two, and in 1980, they were married.

In 1982, Scott’s tour ended while he was serving aboard the USS Harlan County. Karen and Scott had welcomed their first child, so he decided to leave the Navy but stayed in the Navy Reserves. He was part of a special boat unit based out of Little Creek, Virginia that did riverine warfare and trained with the Navy Seals. He then traveled to Pittsburgh where he was part of a mobile mine assembly group. Afterwards, Scott moved again and was stationed out of Earle, New Jersey.

After a few years of being inactive in the Navy Reserves, Scott moved to New York. At the time, he was looking for work and saw an advertisement looking to hire an armorer at a tank unit. During the interview process, he was told that joining the National Guard would help his chances of getting the position. “I didn’t get hoodwinked, but I sort of got sucked in a little bit into the National Guard, but it was a good choice,” explained Scott.

The armorer position was never activated, but Scott had many successes during his time in the National Guard. He started in Hoosick Falls, where he worked at an armor unit for a few years. The armor unit was transitioning from M60 tanks to M1 tanks. However, Scott was a Staff Sergeant working as a Sergeant, and therefore, had to find a new position so he didn’t lose a stripe. He transferred to the division headquarters intel section and stayed for four years before being offered a Senior Ammunition Sergeant promotion out of the division support command unit in Troy, New York.

After a few years in this position, he once again received a promotion and transferred to the support battalion unit in Utica, New York. While relocating so often was difficult, Scott knew it was essential to move up in his military career. “If you really want to obtain some type of rank, you really have to be willing to move because in one particular unit, there’s only so many people that can be promoted up the chain of command,” he explained.

Scott was serving as an active member of the National Guard on September 11, 2001, when two planes crashed into the World Trade Center (WTC) in New York City. He was serving as a senior noncommissioned officer at the time, and was sent down three weeks after the attack. He had various teams that did security missions on the east side of the WTC. They were stationed along different access points to keep civilians away from the damage and escorted VIPs to the towers so they could see the destruction.

Throughout 2002 and 2003, his teams continued various security missions in New York City during the holidays. His last tour in the city was the 2004 Republican National Convention. During this time, he was preparing to retire but received an invitation to travel to England for three weeks on a tour with the Territorial Army, England’s version of the National Guard. He accepted and traveled to many places like Belgium, France, England, and more as a liaison for the U.S. National Guard.

After years of service, he retired shortly after returning from the trip. Due to his time in the Navy and National Guard, Scott had the opportunity to go on an honor flight with his wife. Originally, honor flights were only offered to World War II veterans. However, more recently, they are allowing multiple different veterans this opportunity, to recognize and thank them for their service to the country. During the all-paid-for trip, the veterans on the flight have the opportunity to go to Washington, D.C. and visit the monuments. “It was very special for both of us to go on that honor flight,” said Scott.

During his trip, he and his wife spent two days in Washington D.C. getting to see Arlington, the changing of the guards, the Vietnam War memorial, the Korean War memorial, and more. There were many touching moments experienced during the trip, one of which Scott shared was when a Vietnam War veteran found his friend’s name on the memorial. Additionally, this honor flight had the most women out of any others, with 10 female veterans.

“It was an exceptional experience just to be able to travel with fellow veterans. Any veteran that has an opportunity to go on an honor flight, whether they’re a combat veteran or cold war veteran, should take advantage of it,” said Scott.

During his time serving in the National Guard, Scott was also working as a salesman. Despite being successful in the position, this career endeavor was not something he had originally planned. “It’s kind of funny; I never wanted to be a salesman,” he explained.

He started working at The Valve and was the first employee in the department. As a result, he had to hire his replacements while the business grew, and he worked his way up, eventually working himself out of a job. He knew more about the product than anyone else and had to begin training the sales representatives, which jump-started his career in sales. After a few years, his position was terminated, leaving the New York companies he was representing without coverage. He asked some companies if they would give him the product lines if he were to start his own business. Immediately, six companies said yes. Scott took the risk and created S.A.R Sales in 1999. At the time, his daughter was just starting college and he was going to a fully commission-based pay.

“It was scary because I was leaving a salaried position where I was doing fairly well and I was going to an unknown as a sales rep,” he shared. Despite the challenges, Scott had a lot of support from those around him, especially his wife. “My wife worked as a silent partner in the business doing my graphic design and some of my books,” he explained. As a graphic designer, Karen was able to help out a lot, and she often took on more responsibilities when Scott was away with the National Guard. Scott jokingly described her as the “unpaid employee.”

In addition to his successful sales career, Scott has also always tried to be an active member of his community and volunteer whenever he could. “I’ve always tried to give back,” he explained, “I started giving blood when I was younger, and I’ve been doing that for 50 years.” In addition to donating blood, he is an active member of the Glens Falls Lions Club, the world’s largest service organization. Scott knew about the Lions Club as a kid, but he joined around 21 years ago after a friend suggested he get involved with the organization. The Lions Club has several global causes including vision, childhood cancer, diabetes, disaster relief, environment, humanitarian, hunger, and youth.

The Glens Falls group hosts various fundraisers to raise awareness and support the causes. They sell food, coffee, and drinks at the Adirondack Balloon Festival, and more recently they started a garage sale. This, they year will be hosting their 21st golf tournament at Airway Meadows. In addition to the Lions Club, Scott also participates in the Longest Day to support Alzheimer’s awareness. He discovered the event through John Marcantonio, who unfortunately passed away in 2023. John founded the ‘Paint the Peaks Purple’ fundraiser, where people pledge to hike a mountain and fundraise to support the cause. Scott has participated in the event for several years.

Today, Scott is looking forward to retirement and having more time to spend with his family and friends. He has a daughter, Rhiannon, who lives in Las Vegas and works as a school psychologist. His son, Nathan, is a research and development chef working in Chicago. Scott is a huge outdoorsman and spends a lot of his free time fishing or hunting. He is currently working on becoming a member of the Adirondack 46ers, with five already completed. He is a Lake George 12ster and is also working on the fire tower challenge. He has completed 18, and only has five left.

Plant diversity is essential for the growth and sustainability of every park… However, today over half of the parks in America are being threatened by invasive species. If left untreated, these invasive species will have detrimental consequences on the surrounding ecosystem. As a result, some people have started to take action against these harmful species.

The Crandall Park Beautification Committee’s ongoing project is a standout example of how a community of people are working to protect this diversity. They’re approaching the issue head-on, removing these invasive species from the park. The two most dominant invasive species in Crandall park are burning bush (euonymus elatus) and Oriental bittersweet (celastrus orbiculatus). While these species are commonly found, very few people understand exactly what they are, and more importantly, the damage they are doing to the park.

Earning its name from the bright red color of the leaves in the fall, burning bush looks beautiful to the human eye; so much so that it is extremely common to find in suburban landscapes. However, while it grows the plant creates many complex root systems and dense thickets. It can grow to become over six feet tall. Additionally, the plant produces an abundance of seeds, can self-fertilize, and has no known predators. As a result, other plants have a hard time surviving where burning bush is present and plant diversity decreases immensely.

Unlike burning bush, Oriental bittersweet doesn’t affect other plants’ ability to grow, but it harms the plants that are already present. Oriental bittersweet is a vine that grows along tree trunks. It can be recognized by the fruit it produces which are green in the summer, but turn bright orange in the late fall. It is surrounded by small oval-shaped leaves that become gold in the fall, but are a glassy green in the spring and summer. Many animals like birds eat the fruit of Oriental bittersweet once it’s exposed in the fall and this carries the seeds across large distances, allowing it to reproduce.

The issue is that as the species grows, the vines smother the trees and shrubs it comes in contact with, strangling them. While these plants may look nice or seem harmless, if left untouched they could take over the entire park.

To combat the issue of invasive species, this past fall, the Crandall Park Beautification Committee formed a plan for their elimination. Using arcGIS, a software program designed to display geographical data, members of the committee and community went into the park and tracked the locations of these invasive species. This helped map out specific areas throughout the park in which each of the invasive species are most prevalent. Using the data from this research, with the help of the Warren County Soil and Water Conservation District, the committee made a plan for the species’ removal.

Volunteers have the opportunity to help remove invasive species June 3rd to the 7th from 10:00 AM to 2:00 PM. Everyone will meet at the pollinator garden, and are encouraged to bring gardening gloves and a small garden hoe. Specialists from Warren County Soil and Water Conservation District will provide more specific instructions to all volunteers.

Some may think that an invasive species eradication is unnecessary, but that couldn’t be farther from the truth. In America, over half of all parks are being threatened by invasive species that will result in substantial consequences if left untreated. The Crandall Park Beautification Committee is a dedicated group of community members and volunteers that devote a remarkable amount of time to improving their local park for everyone. It’s people like them that are helping to keep parks open and safe, so everyone can enjoy the diverse ecosystems.

If you have the time, please consider giving a few hours of your time to help support the committee’s efforts and maybe even start your own movement at your local park. As Jim Liebrum, manager of the Warren County Soil and Water Conservation District says, “Look for small victories to make big changes.”

Joe Zakriski, the Head Instructor of Atlas Jiu-Jitsu in South Glens Falls, has a passion for martial arts that goes back a long, long way.

“One of my best friends took me to his taekwondo dojang (a formal training hall) back when I was in kindergarten or first grade,” recalled the Hudson Falls resident, now 34, in a recent telephone interview, “And I automatically fell in love with it.”

For a while, he tried to continue in, “any kind of martial arts after school program whenever I could.” But other sports — such as soccer, football, hockey, basketball, and primarily, baseball — occupied most of his free time growing up in the Scotia-Glenville area. During his college years however, that love was rekindled when he took up judo after discovering that the Jason Morris center in Burnt Hills was only five minutes from his parents’ house.

And when he was later introduced in 2010 to another martial art in the Albany area by a college friend, his destiny was determined. “Jiu jitsu has been my passion since the first class I ever took with Professor Ed,” Zakriski said of longtime martial arts instructor Edward Anthony and his New York Jiu Jitsu (now Atlas Jiu Jitsu) academy, then on Wolf Road in Colonie. “I knew that the day I took my first class (with him) that I was going to one day run an academy of my own.”

Six years later, Anthony told Zakriski he wanted him to be in charge of the new Atlas branch, that was opening in South Glens Falls, and Zakriski’s conviction became a reality. “It feels like it’s what I was meant to do,” said Zakriski, who was promoted by Anthony to black belt in jiu jitsu in 2021.

The 2,000 square-foot South Glens Falls facility, located in Midtown Plaza on Main Street, includes a grappling area, a mixed-martial arts (MMA) cage, and a fully equipped strength and conditioning zone. Classes at the academy include: adult Brazilian jiu jitsu, cardio kickboxing, strength and conditioning, striking, and the “Tiny Titans” children’s jiu jitsu program. Brazilian jiu jitsu specializes in ground fighting, submissions, and leverage, while Japanese jiu jitsu focuses on takedowns, traumatic blows, and weapons. The academy caters to people seeking to learn self-defense methods as well as to those desiring to learn how to master MMA techniques and train for competition.

With the recent popularity of the Ultimate Fighting Championship competition, interest in MMA has soared. “MMA takes the striking-based martial arts and the grappling-based martial arts and turns them into a sport, like modern-day gladiators, whereas jiu jitsu is a grappling-based art (in which) we don’t punch, we don’t kick,” said Zakriski.

In 2019, he won double gold medals at the International Brazilian Jiu-Jitsu Federation Open in Washington, D.C. “If there’s any striking, it’s purely accidental.”

In his younger days, Zakriski himself wanted to be an MMA fighter and excelled at the combat aspect (punching, kicking, etc.) of it, but not so much at the grappling portion of the equation. That’s when he got an education from Anthony. “He said, ‘If you want to be a good MMA fighter, you still need to learn jiu jitsu. You still need to learn ground work.’ So I was like, ‘OK, I’ll start doing jiu jitsu,’” Zakriski said. “I fell in love with (it). I was still learning martial arts, and I was getting punched in the face a lot less than I was before. That was very nice.”

In sum, “you don’t need to get roughed up when you do jiu jitsu,” said Zakriski. “It’s a physically active way to learn problem solving. Are you going to take this person down or are you going to pull them into your guard (a position in which your legs are in between your upper body and your opponent’s upper body, allowing you to attack)? That could be based on: Is this person the same body type as you? Is this person smaller than you? It’s like human chess.”

Brazilian jiu jitsu, Zakriski’s specialty, “is just an amazing physical workout (and) mental workout because you’re always thinking.”

In addition to Zakriski, an Atlas participant and instructor for 13 years, the Glens Falls staff includes cardio kickboxing and striking coach, Justin Hall, and “Tiny Titans” assistant coaches Sherwyn Iledan, Nicholas Regner, Ashlyn Nowicki, and Zoe Herrick. “Every class is different; every class works your body differently,” explained Zakriski, who has a bachelor’s degree in physical education and a master’s in health education.

No matter which classes patrons participate in, “my goal,” Zakriski said, “is to make sure they understand that even though this is a combative sport, their safety is the number one concern. They’re going to learn martial arts practically (in a way) they will be able to apply in class on a regular basis in a controlled and safe environment.”

For more information, go to www.atlasjiujitsu.com or call 518-391-0891.

Since 1973, the Glens Falls Farmers Market Association has been bringing locally grown, produced, and crafted products directly to consumers. Now, with construction underway for what will hopefully become the market’s new home, they are striving to grow in today’s “on-demand” economy.

As an economic model, the farmers market is an elegant force of nature dependent on its ability to help farmers acquire critically-needed income streams while giving consumers the hyper-local, ultra-fresh foods they crave. This year, anticipated to be the Glens Falls Farmers Market’s last summer at the South Street Pavilion, the market will be open every Saturday from 8:00 AM to 12:00 PM, featuring 40 vendors, including seven new participants: Bell Mountain Farm, Blackberry Hill Farm, Hex & Hops, Jacob’s Farm, Latherful Soaps LLC, Mama G’s Gluten Free Bakery, and Slyboro Ciderhouse.

Details are still being ironed out on how the new leaf-shaped event pavilion, funded under the Glens Falls Downtown Revitalization Initiative (DRI) grant awarded to the city years ago, will best serve the Farmers’ Market today. “My hope is everyone (vendors and customers) will be happy there and that we’ll have a place to grow,” said Glens Falls Farmers Market Association President, Tom Wells.

A History of Growth

According to the USDA, the popularity of farmers markets has exploded nationally, from less than 2,000 in 1994 to nearly 9,000 by 2019. In the last few years however, nationwide growth has started to slow down and existing markets are acclimating, learning how best to serve the audiences they’ve garnered. “The market has grown unbelievably,” said Wells, owner of Pleasant Valley Apiary and a market member since 2016. “There’s a variety of vendors so people have better choices of where to shop.”

Open to crafters, growers, and producers, the Glens Falls Farmers Market vendor application period runs twice annually, from February through March and September through October each year.

The Reboot’s Ripple Effect

The number of Glens Falls Farmers Market vendors has grown by a third in the past eight years and, although traffic is sporadic, the summer market now attracts as many as 5,000 shoppers on a single Saturday… In the winter, that number drops to around 2,000 people. “I think a lot of people forget we move to the mall now in the winter,” said Wells.

Because their presence under the South Street pavilion is seasonal, the winter market is held elsewhere. In the last decade, it has relocated from the basement of the Christ Church United Methodist on Bay Street, to the WSWHE BOCES Sanford Street Teaching and Learning Center building, to their parking lot (during COVID), and finally to the Aviation Mall, where it is now housed from November until May.

By adopting technological innovations to facilitate transactions including e-commerce solutions, mobile payment systems, approving the acceptance of SNAP/EBT benefits (assisting low income families to incorporate healthier products into their daily diets), and a new website and media by ADK Web Solutions, the Glens Falls Farmers Market is putting a priority on preserving their distinctive character and heritage while rebooting a fresh demand for locally-grown produce.

“I’m as busy as everyone else is, trying to get to everywhere on a Saturday,” said Wells, explaining that hectic schedules are one reason why vendors have also added grab & go options, while still continuing to offer the friendly faces, recipe selections, children’s craft table, and conversations that make a stop here unique.

“You have that personal connection, where if you go to the supermarket, you don’t actually meet the person making the product. There are so many unique and diverse people at the market and so many different ideologies, and that’s how I like it to be,” said Wells.

The ripple effects these changes have on the community’s evolving economy are as far-reaching as the flavors of honey Wells sells out of every week. His Pleasant Valley Apiary products vary weekly because he harvests and bottles his honey fresh from 75 hives located across the region– carrying the flavors of black locust from South Glens Falls, lavender from Fort Ann’s Lavenlair Farm, the sweetness of Winnie’s Blueberries in Schuylerville, or the tang of ripened goldenrod during the late summer season.

New Beginnings

By examining logistical and infrastructure hurdles, traffic flow, the absence of heating in the structure, and scheduled event Black-Out dates, the Glens Falls Farmers Market Board has worked with the city to best leverage the DRI’s up to $5-million investment. “Hopefully we can come to an agreement and make it work for everybody. The city is doing everything they can to make it work,” said Wells, adding that the winter market would like a home as well: “We like the mall. They’ve been more than gracious and an awesome organization to work with, but there’s a lot of sentiment around staying in the city year-round.”

Issues including how best to maximize room to roam, light and air flow, coordinating with public transportation, and ensuring public restroom availability, have extended the market’s relocation to the new facility until next May. Sidewalk improvements to the South Street Corridor are to be completed by June.

For updates, follow the Glens Falls Farmers Market on Facebook. Subscribe to their newsletter and find more information at glensfallsfarmersmarket.com

The landscape of business ownership information (BOI) reporting is evolving, with new regulations and updates aimed at increasing transparency and preventing illicit activities. As these changes come into effect, businesses must understand the new requirements to ensure compliance and avoid potential penalties.

As of March 2024, the Corporate Transparency Act, which requires the BOI reporting, is still being contested as unconstitutional. However, with due dates looming and penalties for not filing being significant, entities affected will need to address this sooner rather than later. This article provides an overview of the updated BOI reporting requirements, their implications for businesses, and steps to ensure compliance.

BACKGROUND OF BOI REPORTING

Business Ownership Information (BOI) reporting is a regulatory requirement designed to collect and maintain accurate information about the individuals who ultimately own or control companies. This transparency is crucial in combating financial crimes such as money laundering, tax evasion, and terrorism financing. Governments and international bodies have emphasized the need for robust BOI frameworks to ensure that beneficial ownership information is readily available to regulatory and enforcement agencies.

KEY UPDATES IN BOI REPORTING REQUIREMENTS

The latest updates to BOI reporting requirements introduce several significant changes that businesses need to be aware of:

1. Expansion of Reporting Entities

The scope of entities required to report BOI has been broadened. Previously, only certain types of companies were obligated to report beneficial ownership information. Now, the updated regulations include a wider range of business structures, such as limited liability companies (LLCs), partnerships, trusts, and other legal entities.

2. Detailed Information Requirements

Entities must now provide more comprehensive details about their beneficial owners. This includes full legal names, dates of birth, residential addresses, national identification numbers, and detailed descriptions of the nature and extent of their ownership or control.

3. Frequency of Updates

Reporting is no longer a one-time requirement. Businesses must update their BOI reports periodically and whenever there are changes in ownership or control. The frequency of mandatory updates can vary, but annual reporting has become a common standard in many jurisdictions.

4. Verification and Accuracy

There is a stronger emphasis on the accuracy and verification of the information provided. Businesses are required to ensure that the data submitted is correct and up-to-date. Some jurisdictions have introduced third-party verification processes to enhance the reliability of the reported information.

5. Penalties for Non-Compliance

The consequences of failing to comply with BOI reporting requirements have become more severe. Penalties now include substantial fines, potential criminal charges, and restrictions on business operations. This underscores the importance of adhering to the new regulations.

6. Due Dates

Companies created or registered before January 1, 2024, must submit their reports by January 1, 2025. This gives companies formed before 2024 some time to see if the requirement is rejected by the courts. However, companies founded or registered on or after January 1, 2024, must submit their report within 90 calendar days of registration.Most often the filing for new entities at this point is done by an attorney as part of the formation.

IMPLICATIONS FOR BUSINESSES

The updated BOI reporting requirements have several implications for businesses:

· Increased Administrative Burden: The need for more detailed and frequent reporting means that businesses will face increased administrative tasks. Companies may need to allocate additional resources or seek external assistance to manage compliance effectively.

· Enhanced Due Diligence: Businesses must implement internal processes to collect and verify beneficial ownership information. This is especially true for triggering the update process when ownership changes.

· Risk of Penalties: Non-compliance with the updated requirements can result in significant penalties. Businesses must prioritize compliance to avoid fines and other legal repercussions that could harm their reputation and financial standing.

BEWARE OF PHISHING SCAMS

Scammers have already found ways to take advantage of small business owners by fraudulently soliciting the filing of BOI reports via e-mail and regular mail. FinCEN will not send unsolicited e-mails to companies, and reports should only be filed on FinCEN’s website or by your attorney or CPA’s dedicated BOI reporting software. Some companies are legitimate, but the best advice is to call your attorney and/or CPA directly and discuss who will be filing this report.

CONCLUSION

The updated BOI reporting requirements represent a significant shift towards greater transparency and accountability in business operations. While these changes present challenges, they are essential for preventing financial crimes and fostering a more transparent business environment. By understanding the new requirements and taking proactive steps to ensure compliance, businesses can navigate this evolving landscape effectively and maintain their reputations as responsible corporate citizens.

VISIT STIDDCPA.COM TO LEARN MORE.

Retention is a big stressor in our businesses today. Google “how to retain employees in 2024,” and you’ll get more than 93 million search results full of excellent insights and recommendations. With countless strategies and endless advice, though, the task of retaining your employees can feel overwhelming. That’s why I encourage you to view all your efforts and initiatives through a single lens: that of creating a sense of belonging.

The Critical Importance of Belonging

As people, we want to belong – to feel that we are accepted and appreciated, to know that we can be authentic and honest, to believe that what we do is important and valued… Give that to your employees, and retention will not be an issue because people will feel like they belong.

Many Strategies Contribute to Belonging

Although it may not be apparent at first, many retention strategies have developing a sense of belonging as one of their aims. For instance, recognizing and rewarding employees for a job well done, creating opportunities for career development and growth, and resourcing employees so they can succeed in their roles all promote belonging.

The Foundation of Belonging

Identifying and living out your core values is one of the greatest ways you can create a sense of belonging. As you act on your core values day by day, you build a culture that is defined by those values. When someone “fits” that culture – that is, they align with your core values – they automatically feel a strong sense of belonging. Every interaction they participate in, every decision they make or are affected by, every communication they are party to reflects the company’s core values, reinforces the corporate culture, and reassures them that they belong.

Transformation Through Belonging

One of my clients discovered this secret to great retention. Within the past few years, this CEO has given clarity and consistency to his company’s core values… So much so, in fact, that he is attracting top talent – sometimes from across the country. He has heard employees assure new hires that they will love the job and the company because the core values are the real deal. Employees are willing to drive long commutes, bypassing job opportunities that are closer to home, for the joy of working there.

Why? It’s simple… It’s where they belong.

I’m going to start by telling you a little bit about yourself:

You’re a relatively new business owner, in the early phases of hanging your own shingle and setting out to do a better job than any of the bosses you’ve had before. You’re not just good at what you do – you’re excellent at it. But very quickly, you’re discovering just how different it is to run a business that does or produces the thing that you’re good at – in other words, you’re realizing how much work it’s going to take to really make your business succeed. At this point, you may be thinking, “What did I get myself into?” But what you should be thinking is, “Let’s do this!!”

This is a very, very common path for new business owners. It takes a different skill set to be an expert in a field than it does to run a business. And as your business grows, you, as a business owner, are going to have to start making tough decisions about where your time is spent. Luckily, plenty of resources are available to help this transition.

As I started my own journey into entrepreneurship, this was exactly what I went through. Forming a graphic design company in the halcyon pre-pandemic era, I thought, “This is great. I’ll just draw and color all day and I’ll make plenty of money to support myself.” I didn’t plan on all the little things – going to the bank, attending networking events, some bizarre thing called “bookkeeping”… the list was extensive. It’s easy to see all those steps now, 7 years later, with the benefit of 20-20 hindsight. But back then? It was like trying to piece together an endless Rubix cube. Fortunately, I learned what many other successful business owners have learned – this is not a road that you take alone. The key for me was simple: I started outsourcing.

First, it was my books. That was an easy call. I hate bookkeeping, I’m not good at it, and I’m not willing to invest the time it would take for me to improve my skill. But I also know how critical that function is to any business. Next was payroll, then accounting… Before long, I was back in the driver’s seat and able to focus on the core business, able to focus on sales, and able to continue a positive growth trend.

It’s common for people to hear the term “outsourcing” and immediately think of some huge Walmart-sized call center. But that’s not the case. When I use that word, I’m talking about using local companies to augment what I can’t afford to hire full-time. By leveraging the strength of our business community, and the expertise right next door, that’s when we can truly unlock our full potential.

At Five Towers Media, we are set up to be the outsourced marketing partner for growing businesses. It’s where we excel, and it’s where we find our best partnerships. So let’s take a few minutes to explore the benefits of outsourcing, and why that could be a great fit for your business.

The “Why”: BENEFITS OF OUTSOURCED MARKETING

We’ll start with what we know: marketing is crucial to any business, new or established, as it helps spread the word about your services or products and expands your customer base. However, not every small business owner has the time or expertise to effectively manage marketing tasks. Do you know the basics of website creation and management? Are you familiar with the principles of graphic design for advertisements? What’s a good monthly budget for paid Google ads? What the heck is a throughline? This is where outsourcing to a small marketing agency comes into play.

When you partner with a small marketing agency, you gain access to a team of experts who live and breathe marketing. These professionals are up-to-date with the latest trends, tools, and technologies necessary to craft successful strategies tailored to your business needs. Whether it’s SEO (search engine optimization), social media marketing, or content creation, these specialists can elevate your brand’s presence in your target market. Imagine for just a minute what it would cost to hire that team full-time… From employee salaries to benefits, not to mention the hiring & retention cycle, it can be a significant drain on your company pocketbook. Is it too much work for one person? Too little? What if they need support? Heck, what if they’re on vacation?

An outsourced marketing department solves those problems. The team is entirely “on-demand,” working when you authorize it and not a minute more. The hiring and retention? That’s on them. Slow month in accounts receivable? You can just hit a temporary pause button—try doing that with a full-time salaried employee. Your marketing partner is supposed to fit within your budget, providing net-positive value to your business. Services can be precisely tailored to your needs and goals, and the team (as a whole) will have many times the knowledge and experience of a single in-house employee. After all, “None of us is as smart as all of us.”

Your TIME is Your MONEY

For any small business owner, time is a form of currency in and of itself. Outsourcing your marketing frees up your schedule to focus on core business activities while the agency handles the complexities of marketing campaigns. The agency takes your direction and can manage mostly self-sufficiently, freeing you from micromanagement or having to learn yet another set of tasks that take you even further away from your core specialty.

This time-saving aspect becomes even more critical during peak business periods or major product launches, when your attention is needed most elsewhere in the business. Marketing agencies can handle the increased workload without the need for you to hire additional staff or redirect existing staff from critical tasks. You can scale your marketing efforts up or down based on business performance, seasonal demands, or budget changes. That flexibility is crucial for small businesses that need to pivot quickly in response to market conditions. This sort of elasticity is nearly impossible with full-time hires.

Moreover, because agencies work with a variety of clients, they have access to pricing tiers and tools that individual businesses might find cost-prohibitive. They can offer more for your marketing dollar, from bulk buying ad space to accessing premium-level services at a lower cost due to their broader client base. Their experience over varied industries gives them an edge in seeing first-hand what works and what doesn’t, providing you with valuable insights into your own strategy.

CHOOSING THE RIGHT Marketing Agency

The foundation of any successful partnership lies in shared values and vision. When selecting a marketing agency, it’s crucial that they grasp and align with your business ethos. This alignment ensures that every marketing strategy they develop acts as an authentic extension of your brand identity. Agencies that resonate with your business values can more effectively craft messages that appeal to your ideal customer base, enhancing customer loyalty and brand integrity. For instance, if your business prioritizes sustainability, working with an agency that has experience in eco-friendly campaigns and communicates these values can make a significant difference in how your brand is perceived.

Speaking of communication, an effective strategy in this area is also key to any successful outsourcing relationship. Opt for an agency that not only has structured processes for regular updates but also values openness and responsiveness. Agencies that prioritize transparent communication will keep you informed about the progress of your marketing campaigns and any challenges that arise. This should include access to performance metrics and a clear breakdown of how your budget is being utilized. Regular meetings, comprehensive reports, and the availability of your account manager for queries should be part of the service agreement. This transparency builds trust and allows you to feel more connected to the process, ensuring that the marketing strategies remain true to your objectives.

It’s important to keep in mind that marketing is very much a “show me” industry and less a “tell me” industry. What does that mean for you? Seek out a proven track record. An agency’s portfolio and case studies are windows into their practical capabilities and expertise. By examining their previous work, you can gauge the breadth and depth of their experience. Look for variety and creativity in their projects, but also consider relevance to your own industry. Agencies that showcase successful case studies in your sector or have a history of overcoming similar business challenges can be particularly beneficial. These examples also demonstrate the agency’s ability to measure and deliver results, giving you a concrete basis for expecting them to replicate similar success with your campaigns.

Lastly, the ideal marketing agency understands that each small business is unique, with its own set of challenges and goals. Therefore, a flexible approach tailored to your specific needs is essential. The agency should be willing to adjust their standard services to better suit your objectives, whether that involves focusing more intensely on digital marketing, crafting a localized outreach plan, or integrating new marketing technologies.

Additionally, they should be agile enough to respond to changes in your business environment or shifts in the market by adjusting strategies and tactics without losing momentum. Customization in this way not only ensures that the marketing efforts feel personal and targeted but also maximizes your return on investment by addressing the most effective areas for growth.

Closing Thoughts

Outsourcing your marketing can be a game-changer for your small business. It allows you to focus on what you do best—running your business—while experts take care of spreading the word to attract and retain customers. The decision to partner with a small marketing agency like ours not only provides access to specialized skills and knowledge but also offers a cost-effective solution to grow your brand and reach your goals. By considering the benefits and choosing the right agency, you can ensure that your marketing efforts are in good hands, allowing you to reapnthe rewards of professional expertise and innovative strategies tailored just for you.

I’d encourage you to schedule an introductory meeting with Five Towers Media to see if we’re the right fit for you and your business!