fbpx
Skip to main content

Pumpkin Chunkin’ Returns to Lake George Catapulting Pumpkins, Medieval Village, Children’s Activities, New Potions Bar, and More

Photos Provided

Pumpkin Chunkin’ returns to Lake George on Saturday, November 9, 2024, from 1 to 5 p.m. Festivities, organized by Adirondack Pub & Brewery, will take place in the event field near the Brewery behind the parking lot at High Peaks Distilling, 1 Canada St. in Lake George. Admission is free. The event is rain or shine. 

Held annually after Halloween, Pumpkin Chunkin’ offers something for all ages. At this festival like no other, attendees can feel like they’re transported to the Middle Ages in a medieval village complete with a blacksmith forge, battle demonstrations, and craft vendors. In addition to the catapulting pumpkins, entertainment includes a fairy interactive storyteller, medieval battle demos, dancing witches, a fire dancer, music, carnival rides, the Great Pumpkin Drop and more. New this year is a Potions Bar with handcrafted drinkable ‘potions’—offering non-alcoholic options for kids, and a few with a kick for adults. 

Since carved pumpkins don’t catapult well —  they fall apart — people are invited to bring their jack-o’-lanterns from Halloween for The Great Pumpkin Drop, the finale of Pumpkin Chunkin.

“This event started eight years ago as mainly just catapulting pumpkins, but it’s grown into something really unique, like a mix between a carnival and a medieval fair. There’s something for the whole family. Every year the number of vendors and attendance grow,” said John Carr, owner of Adirondack Pub & Brewery. 

In addition to the pumpkin catapults there will be apple slingshots, children’s activities including a giant slide and bounce house, carnival rides and games, food and beer trucks, live music and more.

Entertainment

  • Aasguard Enterprises, Purveyor of Medieval Mayhem, Axecitment, Hand Pillaged Chaotic Goods
  • Big Show Entertainment
  • Gem Theatre Dancing Witches
  • Green Mountain Amusements
  • Opal Raven Cirque
  • The Shire of Glenn Linn
  • Thimbleberry the Woodsprite
  • Wandering Monsters

Artisan and Food Vendors

  • Adirondack Fudge
  • Adirondack Highland Designs
  • Adirondack Pub & Brewery Hops Chop & Roll Food Truck
  • All Things Delicious
  • Fries Before Guys
  • Munchville-NY, llc
  • Muddy Trail Jerky Co
  • Nature’s Images by Brad Wanik
  • Pyscho Signs and Crafts
  • Sniffs and Snacks
  • Sunny Sips
  • T&T Designs Papercrafting and Gifts
  • The Bull and Bee Meadery
  • The Rayzors Edge Chainsaw Sculpture
  • Tupperware with Robin’s Crafts and Hickory Floral

About Adirondack Brewery:

Adirondack Pub & Brewery is a microbrewery located in the heart of Lake George at 33 Canada Street serving up fresh craft beverages and tasty, all-American comfort food. Established in 1999, Adirondack Brewery continues to brew fresh craft beverages including ales and lagers, hard cider, seltzers, lemonades and teas, and its non-alcoholic offering, Bear Wizz Root Beer. Adirondack Brewery strives to use the finest local ingredients. To read the full story please visit adkbrewery.com/story. Follow the Brewery on Facebook, Instagram and TikTok.

Cornell Cooperative Extension is Hiring: Taste NY Welcome Center Manager

taste NY welcome center

Cornell Cooperative Extension (CCE) of Saratoga County’s Taste New York (TNY) Adirondacks Welcome Center promotes the region’s local tourism industry, rich history, food, and beverages. The Center is a partnership between CCE of Saratoga County, Cornell University, NYS Department of Agriculture and Markets (AGM), and the NYS Empire State Development Corporation.

The Taste NY Welcome Center Manager oversees all aspects of the Center and helps ensure a diverse, equitable, and inclusive environment for staff and customers. The Manager frequently builds and maintains tactful, collaborative relationships with vendors, NY State agencies, Cornell University, and other CCE associations.

The Manager leads and motivates staff resulting in informal programs and education about NYS farmers and other producers; positive customer service to members of the public; generation of sales; minimizing losses; and ensuring the store and website is visually distinctive and impeccably maintained.

This position works in-person including early mornings, nights, weekends, and holidays based on the Center schedule ensuring appropriate staffing and supervisory coverage levels.

Required Qualifications

  • Bachelor’s degree plus experience relevant to the role of the position.
  • Experience relevant to the role of the position.
  • Ability to create and maintain a diverse, equitable and inclusive environment for staff and customers.
  • Ability to effectively manage an informal, educational-based retail environment, ensuring positive public and customer service experiences.
  • Travel Requirements: Ability to meet regular travel requirements associated with this position. A valid NYS driver’s license and ability to drive and driving record acceptable for agency insurance coverage are required.
  • Ability to constantly work flexible hours related to the Market schedule, including early mornings, nights, weekends and holidays.
  • Ability to communicate effectively and tactfully through verbal, written, and electronic methods.
  • Ability to use windows-based software, QuickBooks, internet, and Microsoft Office Suite.
  • Ability to manage and prioritize multiple tasks and complete work with integrity, accuracy, and within established deadlines.
  • Work Environment: In addition to the Working Conditions; the work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals to perform the essential functions. This position works constantly in a retail setting. This position frequently maneuvers around the sales floor, stockroom, and office. This position frequently operates point of sale registers, office computer, and other equipment. This position frequently lifts, moves and/or transports products, supplies and equipment.

Preferred Qualifications

Experience with retail environments, managing vendor and/or governmental relationships, agriculture, and agri-tourism.

Position Details

This is a full-time, exempt position. Compensation paid at the rate of $60,000 annually. Excellent benefits, based on eligibility, including:

  • Paid Vacation, Sick, and Personal leave
  • Paid Holidays
  • NYS Health Insurance Program (including free Dental Insurance)
  • NYS Retirement (NYSERS)
  • Long-Term Disability Insurance
  • Total Care Employee Assistance Program (EAP)
  • Tax Deferred Annuity Plan
  • Flexible Spending Accounts
  • Group Universal Life Insurance
  • Personal Accidental Insurance
  • Legal Plan Insurance
  • Long Term Care Insurance
  • Auto and Homeowner’s Insurance
  • Pet Insurance
  • New York’s College Savings Program
  • ClearPoint Credit Counseling Solutions

All applications must be received on-line by 11:59 pm on November 22, 2024. Position closing dates may change based on Association needs.

To apply and for further details: https://cornell.wd1.myworkdayjobs.com/CCECareerPage/job/New-York-State-Other/CCE-of-Saratoga-County-Taste-NY-Welcome-Center-Manager—Queensbury–NY_WDR-00049526-1

Cornell Cooperative Extension is a collaboration among Cornell University, the United States Department of Agriculture, the State of New York, and the residents of New York State. Per NYS Law, county and regional extension service associations are subordinate governmental agencies. This employment opportunity is with the entities listed and not with Cornell University. Cornell Cooperative Extension is an employer and educator recognized for valuing AA/EEO, Protected Veterans, and Individuals with Disabilities. Individuals who bring a diverse perspective and are supportive of diversity are strongly encouraged to apply.

ARCC Announces George A. Ferone as recipient of the 36th Annual J. Walter Juckett Community Service Award

The Adirondack Regional Chamber of Commerce (ARCC) is pleased to  announce that the 36th Annual J. Walter Juckett Community Service Award will be presented to George A. Ferone. Mr. Ferone will be presented with the award at the ARCC Annual Dinner on the evening of March 7, 2025 at The  Sagamore Resort. 

Mr. Ferone had a longstanding career at Tribune Media Services, Inc. where he completed a tenure of just over 44  years. Upon his retirement he was a highly respected member of their executive team and regarded as a leadership  role model in the business community. One of his major contributions was working with local municipalities to build  a 40,000 square foot facility on Media Drive in Glens Falls, which led to keeping 400 jobs locally. His commitment to  our workforce included service on the Saratoga/Warren/Washington Counties Workforce Investment Board, and the  Job Discovery Promotion & Planning Committees. 

“Mr. Ferone gave so much to our community and we are so grateful for his service,” said ARCC President & CEO  Tricia Rogers. “His dedication to his career, coupled with his many years of community service, clearly demonstrate  his love for our community.” 

Mr. Ferone’s commitment to the health of our region is evident in his board and committee service for Glens Falls  Hospital, the Glens Falls Hospital Foundation, and Albany Med Health Systems. Having served Glens Falls  Hospital for close to 20 years, his continued dedication to the well-being of our communities goes above and  beyond. His extensive service to our communities also includes serving as a board member for the Tri-County  United Way, Adirondack Civic Center Coalition, Prospect Child and Family Center, and the Adirondack Hockey  Coalition to name a few. Additionally, he served 14 years on the ARCC Board, including two terms as Chairman,  and even serving as Interim President for a time.

ADIRONDACK REGIONAL CHAMBER OF COMMERCE “It is a tremendous honor to congratulate George Ferone on receiving the 36th Annual J. Walter Juckett Community Service Award, a well-deserved recognition of his extraordinary dedication and long-time service to our community,”  said Marc Yrsha, Current ARCC Board Chair and Senior Executive Vice President, Chief Banking Officer, Glens Falls  National Bank and Trust Company. “His countless hours of service and unwavering commitment to the health and  vitality of this community have made a profound impact, and we thank him for all he has done.” 

The J. Walter Juckett Award, named in honor of the longtime chairman of the Sandy Hill Corporation, was created  36 years ago to recognize and honor a deserving member of the community who has selflessly gone above and  beyond by contributing time and energy to help others. To see a list of past honorees, please visit the Chamber’s  website: www.adirondackchamber.org/j.-walter-juckett-community-service-award. 

About J. Walter Juckett 

J. Walter Juckett had a remarkable business career and was a major community leader in his adopted home, the  Village of Hudson Falls, and the entire region. His leadership and commitment spanned a wide range of civic,  charitable, religious, political, business and educational activities. He was recognized with honors for his work and  contributions to the Boy Scouts of America, New York Business Development Corporation, Salvation Army, Norwich  University, Presbyterian Church, Hudson Falls Central School and many other organizations. He was a tireless  supporter of the arts, having served as a director of the Lake George Opera and a major force in The Hyde  Collection Capital Campaign. 

About the ARCC 

Founded in 1914, the Adirondack Regional Chamber of Commerce (ARCC) is a membership organization  representing businesses in New York State’s Washington, Warren, Essex and Northern Saratoga Counties. The ARCC  is a 501c6 not-for-profit corporation, governed by volunteer Board of Directors, and does not receive any funding  from local, county or state governments. Our mission is to support our business community through advocacy,  education, connection, and collaboration.

ARCC Mission: To support our business community through advocacy, education, connection, and collaboration. 

Building a Bridge Between People

How a former musician connects veterans to each other – and local services.

By: Megin Potter

The Beatles, Steely Dan, and jazz culture inspired a young Jeremy Duers to pursue the fine arts at the Crane School of Music after graduating from the Lake George Central School District. Failing to secure full-time gigs in local orchestras however, led to Jeremy joining the US Marines, like his father had before him thirty-nine years earlier. 

“At the time, it was a great option,” said Jeremy.

After passing his physical fitness exam and nailing the audition for an orchestral percussionist at the Schuylerville High School auditorium, Jeremy bypassed the traditional route prescribed for musicians. On September 14th, 1999, he shipped out to the US Marine Corps recruit training depot in Parris Island, S.C. After Marine Combat Training in North Carolina, he went immediately to his first duty station at the Logistics Base in Albany, GA. 

Jeremy Duers, Coordinator, Veterans Peer to Peer

“Get Ready, Marines!”

The Marine Band unit Jeremy was in was the largest on the base. Their mission: to bridge the gap between the military and civilian populations. Playing an important role as goodwill ambassadors, they performed in ceremonies and events within the country and abroad (with notable performances in Scotland, Iceland, and the US territories). 

A lot changed after the September 11, 2001, terrorist attacks, remembers Jeremy. Just three hours after seeing the second plane crash into the World Trade Center building in New York City, his unit mustered up; rifles and supplies at the ready. 

As a member of the Anti-Terrorism Force Protection (ATFP) unit, Jeremy was among the forces assigned to defend the Georgia base which was, at the time, one of the military’s largest arms depots in the world. 

A History of Conflict

In 2004, after receiving the US Navy Good Conduct Medal, a diagnosis of severe Crohn’s disease led to Jeremy’s medical discharge from the military. Married with two children, he didn’t want to go back to being a starving artist again, he said. So he started studying the history of political conflicts at SUNY Adirondack. 

“I was a much better historian than I was a musician,” he explained. 

Fascinated by history, particularly the Cold War, Jeremy earned an associate’s degree at SUNY Adirondack, a bachelor’s from Skidmore College, and a master’s from Union College before teaching history in Houston, TX for three years. 

When he returned to Lake George in 2017, Jeremy taught 11th grade Social Studies in Granville while also coaching football and wrestling for the combined Lake George and Hadley-Luzerne school districts. In 2020, he began teaching middle school history at Hadley-Luzerne. 

“As a devout Catholic, for me, it’s always been about how I can help. With teaching I was trying to help kids and give back,” he said. 

Serving Those Who Served

Now, Jeremy has returned to the SUNY Adirondack campus, and as the Coordinator of Adirondack Peer-to-Peer Support Services, a Joseph P. Dwyer Project, he ensures veterans in Warren and Washington Counties have the resources they need within a supportive social network. 

“This program and SUNY are a great fit. They have a number of the resources we need to accomplish our mission,” he said, whether that’s hosting a yoga or art class, bingo, or a jam band.  

Along with a small (but effective!) cadre of part-time mentors and volunteers, Jeremy mans the “bat phone” taking calls from across two counties to improve the health and wellness of at-risk veterans. 

Through a confidential, one-on-one, peer-to-peer approach, veterans are connected to each other and to local services, learning about opportunities and special programs for them and their families. Designed to build and sustain a social safety net, the program hopes to reach veterans suffering from the crippling social isolation that can manifest into hunger, homelessness, or death by suicide. 

“There are veterans in terrible shape who are just languishing with physical, mental, and psychological problems,” Jeremy explained. 

Working from what was a blank slate when he arrived, Jeremy said he’s “building the plane while flying it” and helping between 200 to 500 veterans each month with his Rolodex of resources. From providing rides to medical appointments or the grocery store, to securing resume-writing services, to helping those facing a tenuous housing situation with a place to stay, and advocating for alternative sentencing (depending on the severity of the crime). For every veteran that Adirondack Peer-to-Peer Support Services helps, the ripple effect is a force multiplier strengthening the economy, he said.

If you, or someone you know, could possibly benefit from Adirondack Peer-to-Peer Support Services, or you are interested in assisting as a coach, mentor, leader, or friend, follow them on Facebook @ADKP2P and visit https://adkpeertopeer.org

Clarity Breaks: Your Secret Weapon in the Midst of Hustle and Bustle

By: Wendy Waldron

As we approach the busiest season of the year, it’s easy to get swept up in the constant hustle. From business deadlines to personal commitments, our to-do lists seem never-ending. In the midst of all this, how can we stay focused and make sound decisions? Enter the clarity break—a key concept in the Entrepreneurial Operating System® (EOS®) that can transform how we approach our busy lives. 

What Is a Clarity Break? 

A clarity break is a simple yet powerful tool emphasized in EOS. It’s the practice of stepping away from the daily grind to reflect, think, and refocus. In a world that values hustle, taking intentional pauses can feel counterintuitive, but EOS teaches us that these breaks are essential for strategic thinking and long-term success. 

Why Now? Because It’s Go Time!

The end of the year is racing toward us, and it’s crunch time! With everything ramping up, it’s easy to get lost in the chaos and miss the bigger picture. That’s where clarity breaks come in to save the day. They give you a chance to hit pause, refocus, and ask yourself: What really matters right now? Where should my energy be to make the biggest impact? EOS champions clarity breaks as the secret weapon for staying aligned with your vision, knocking out top priorities, and avoiding burnout—just when you need it most! 

Learn from EOS Expert Mark O’Donnell 

Mark O’Donnell, Visionary at EOS Worldwide, explains just how crucial clarity breaks are for leaders and business owners. In his video, he shares tips on maximizing the benefits of clarity breaks and how they have helped countless leaders maintain focus. Watch the full video, and learn more at the following link: https://www.youtube.com/watch?v=nn5s3GOXFJE

How to Take a Clarity Break 

1. Schedule it: Block time on your calendar, just like a meeting. Start with 30-60 minutes once a week. 

2. Find your space: A quiet place where you won’t be interrupted, whether it’s your office, a coffee shop, or a park. 

3. Disconnect: Turn off distractions. No phones, no emails—just you and your thoughts. 4. Reflect and Write: Use this time to reflect on your business, your personal goals, and challenges. Write down the insights that surface, following the EOS principle of documenting key ideas. 

Feel the Impact! 

Clarity breaks aren’t just a nice-to-have—they’re game-changers! By giving yourself the time and space to think clearly, you’ll sharpen your decision-making, stay ahead of the competition, and tackle the season with unstoppable momentum. You’ll be working on your business, not just in it, and that’s where the magic happens. So, buckle up and get ready to crush your goals with a clear mind, fresh ideas, and laser focus! 

Habitat for Humanity Hudson Homes

By: Amanda Graves

Most people would agree there is a big difference between a house and a home. Someone may have an image of a structure that they would consider to be a nice house, but it’s the memories made inside, the stability it provides, and the comfort of having a place to return to every day that truly turns a house into a home. Habitat for Humanity of Northern Saratoga, Warren, and Washington Counties (HFH-NSWWC) is working tirelessly to provide that opportunity to families working toward home ownership. Currently, they are fundraising for a project in Hudson Falls that could open the door for multiple families to achieve that reality.

HFH-NSWWC already owns a parcel of land in Hudson Falls where they’re building a 3-bedroom, 1,245 sq. ft. home, using modern means of construction. What started as a plan for one home has expanded with exciting new opportunities. An adjacent lot has become available, offering the chance to build another home there, and another nearby lot is also on the market. Altogether, if HFH-NSWWC reaches their fundraising goal, they could provide four homes in the same neighborhood—giving four families a safe, stable home and lend to a neighborhood revitalization.

Fawn Montanye, Director of Development for HFH-NSWWC, explained, “We have a very direct vision of working with what we have. If we’re able to acquire more, we’ll be able to do more.” What began as a single home in Hudson Falls could soon become a small community of families. HFH-NSWWC has set a goal of raising $75,000 to make this vision a reality.

As a nonprofit, the HFH-NSWWC depends on community involvement and fundraising to sustain their efforts. No donation is too small whether it be financial contributions or volunteering your time. “The biggest challenge is how do we serve an appropriate number of families to make an impact and be meaningful,” shared Fawn. With community support, this challenge can be overcome and allow the HFH-NSWWC to serve more people. “We’re really seeking to be collaborative with the community,” said Fawn. Habitat for Humanity is often misunderstood as an organization that simply provides homes to individuals based on hardship alone. In reality, they partner with diverse families who are working hard to achieve homeownership, meeting specific income qualifications, and demonstrating their ability to pay an affordable mortgage and contribute sweat equity. “These are workforce housing families. These are folks who are already pursuing mortgages and looking to have homes in their areas,” explained Fawn, “We supply an affordable decent housing inventory and at that same time, allow the opportunity for folks who are already working towards home ownership to achieve that goal, and that stability, and really look to break the cycle of intergenerational poverty and contribute to neighborhood revitalization.” 

The Hudson Falls project has the potential to give multiple families the security of knowing they can afford a safe home for their family. Fawn explained how rewarding it is, “To see the relief and just knowing how much less worry is involved, the lessening of stress on any given day, the ability to sleep better at night, to be able to look at your kids and say ‘we did this.’” As individuals, we have the power to make a difference for our communities and help those around us. This project is the perfect opportunity. In order to learn more about the HFH-NSWWC and donate today visit their website: https://glensfallshabitat.org/

ADK Gateway 8 Challenge

Do you enjoy a challenge? How about one that invites you to revel in the beauty of the rolling hills, pristine lakes, and expansive views of the Southern Adirondacks, just minutes away from Saratoga Springs. The Gateway 8 is comprised of 10 hikes, four bike rides, and four paddles, that highlight the beauty Upstate New York has to offer. Complete eight activities and earn a patch, sticker of your choosing, and a place in the pantheon of Gateway 8 finishers; complete four activities – Gateway 8 Lite – and earn a sticker of your choosing and see your name inscribed on the list of Gateway 8 Lite finishers. Whether you’re an experienced outdoors adventurer or a complete beginner, this is the perfect challenge for you. 

Originally from Queensbury, NY, Jennifer Kietzman had moved around a lot living in various different places. In 2018, she returned to the area and decided to settle in Corinth, NY. Wanting to become an active member in her community, Jennifer began exploring different ways to get involved with the people around her. “Soon after we moved here I wanted to find ways to meet people and get involved in the community so I joined what they call here the image committee,” she explained, “The aim of that group is to really promote healthier living among Corinth residents.” She enjoyed her time on the committee and was able to meet numerous people who all shared a common interest in improving their town’s health and wellness. “I just got really involved in the community and found that it was a really rewarding experience to do that. Having lived in cities and other small towns, but mostly college towns and cities, I hadn’t really found opportunities to volunteer in the ways I could here,” she said. Through this committee, she also discovered the Healthy Corinth Coalition. “The aim of the coalition is to improve the health and well-being of Corinth residents,” Jennifer explained. Her experience with the image committee and the Healthy Corinth Coalition motivated Jennifer to begin brainstorming ideas for a project that would align with bettering the community’s health and well-being. 

hiking

Jennifer had heard of Dan Smith’s Chester Challenge, a hiking challenge that encourages hikers to explore Chester’s expansive trail network. Having discovered how many great trails there are in and around Corinth, literally in her own backyard, Jennifer thought she could create something similar. “Being a relative newcomer to this specific area, I was really surprised by how many great hikes there were and how beautiful the roadways are,” she shared.  Jennifer brought the idea of creating a hiking challenge to the coalition and with the support of the Town of Corinth, Village of Corinth, Healthy Corinth Coalition, and an Economic Development Fund Grant offered by the Saratoga County Department of Planning and Economic Development, she began creating the challenge.

Originally, she thought the challenge would only consist of hiking trails, but she quickly changed her mind. “Through conversations with others and reflection on my own experiences in the outdoors near my home, I realized that to really do the area justice and highlight all that it has to offer, the challenge had to include hiking, biking, and paddling,” Jennifer explained. Some of the people who were instrumental in the creation of the ADK Gateway 8 were Peter Fedorick and Sunny Nealey. Peter, Outings Coordinator for the Crooked Canes, suggested that the challenge include various paddles. Sunny, a member of the Healthy Corinth Coalition and avid biker, assisted in mapping out the biking routes. The contributions of Eric Butler, Corinth Town Supervisor, Dave Borque, creator of Great Brant Lake Challenge (to be launched in 2025), Dan Smith, creator of the Chester Challenge, and Rachel Clothier, Town Historian and Director of the Town of Corinth Museum, were also invaluable. 

hiking challenge

Registration for the challenge is simple and done completely online through the Gateway 8 website. In addition to providing descriptions of the activities included in the challenge, complete with maps, trail highlights, and historical information, the website showcases all of the participants who were successful in completing both the Gateway 8 and Gateway 8 Lite. In addition, finishers of the Gateway 8 receive an embroidered patch and a car or water bottle sticker, while finishers of Gateway 8 Lite receive a sticker of their choosing, all of which feature the Gateway 8 logo. “I wanted something striking. My favorite patches have an abstract quality to them and are not simply pictorial,” shared Jennifer, adding “The logo has a bold graphic appeal with echoes of the specific landscapes participants will encounter.” Additionally, the website includes photographs Jennifer hopes will inspire adventures and spotlight some of the many interesting features, flora, and fauna you will encounter. “In participating in the challenge,” Jennifer related, “I not only want people to complete the required number of activities, but I hope that their appreciation for their surroundings grows as they stop and take notice and wonder about the places through which they are venturing.” To start the challenge today and immerse yourself in the beauty of the Southern Adirondacks visit the website: https://adkgateway8.com/

The ABC’s of ABM (Account-Based Marketing)

By: Rosetta Annino

Staying ahead of the curve is not just an advantage – it’s a necessity. In the ever-evolving landscape of digital marketing, Account-Based Marketing stands out as a strategic powerhouse. Its emphasis on personalization, efficiency, alignment, data-driven decision-making, increased ROI, and enhanced customer retention make it a must-have for businesses looking to thrive in the modern marketplace.

Unlike broad marketing that tries to reach many people, ABM focuses on tailoring messages for individual accounts. It’s like having personalized conversations with the people or businesses you really want to connect with. If you haven’t already embraced ABM, now is the time to make it an integral part of your marketing playbook and unlock the full potential of your business.

Why ABM Matters

Personalization that Resonates:

ABM revolves around hyper-personalization. Instead of casting a wide net and hoping to catch leads, ABM targets specific high-value accounts. By tailoring your marketing efforts to the unique needs and pain points of these accounts, you’re not just reaching prospects – you’re connecting with them on a deeper level. This personalized approach fosters stronger relationships and increases the likelihood of conversion.

Efficient Resource Allocation:

In the world of marketing, resources are precious commodities. ABM allows you to allocate your resources strategically by focusing on accounts that matter most to your business. This means a more efficient use of time, budget, and manpower. Rather than spreading your efforts thin across a broad audience, you can direct them where they’re most likely to yield results.

Alignment of Sales and Marketing:

One of the perennial challenges in many organizations is the misalignment between sales and marketing teams. ABM bridges this gap by fostering collaboration and shared goals. When both teams are on the same page, the result is a seamless and coordinated approach to engaging target accounts. This alignment not only streamlines the sales process but also enhances the overall customer experience.

Data-Driven Decision Making:

ABM relies heavily on data and analytics. By leveraging insights into your target accounts, you can make informed decisions about your marketing strategy. This data-driven approach allows for continuous optimization, ensuring that your efforts are always aligned with the evolving needs and behaviors of your target audience.

Increased ROI and Revenue:

The ultimate goal of any marketing strategy is to drive revenue, and ABM excels in this aspect. By focusing on high-value accounts with a higher likelihood of conversion, ABM often results in a more significant return on investment (ROI). The precision targeting and personalized messaging lead to increased engagement and, ultimately, more closed deals.

Enhanced Customer Retention:

ABM doesn’t end when a lead becomes a customer. In fact, it’s just the beginning. The personalized approach that defines ABM continues throughout the customer lifecycle, fostering loyalty and encouraging repeat business. By consistently delivering value and understanding the evolving needs of your customers, you can build lasting relationships that go beyond the initial sale.

How ABM Works

Spotting Important Accounts:

ABM starts by figuring out which accounts are most important for your business. This involves working closely with both marketing and sales teams to pick out the accounts that are the best fit. This is also known as your Target Market.

Getting to Know Each Account:

Once you’ve chosen your important accounts, it’s time to learn more about them. What are their needs, challenges, and goals? This information is key to creating messages and content that will speak directly to your client’s pain points.

Using Different Ways to Connect:

ABM uses a mix of methods to connect with chosen accounts. This might include personalized emails, social media messages, custom content, and even events designed just for those accounts. The idea is to make sure the experience is consistent and personal at every step.

Teamwork Between Sales and Marketing:

ABM is all about teamwork. Your sales and marketing teams work together closely to make sure everyone is on the same page. This teamwork ensures that marketing efforts line up with the sales strategy, making the approach more effective.

Learning and Adjusting as You Go:

ABM relies on data to make smart decisions. By regularly checking how well your campaigns are doing, you can make changes to make them even better. It’s like fine-tuning your strategy, based on what’s working and what isn’t.

In Conclusion 

As you dive into the world of Account-Based Marketing (ABM), think of Five Towers Media as your seasoned co-pilot. We’re not just another agency; we’re the GPS for your marketing journey. In the land of digital strategies, we’re the ones who know the shortcuts, the scenic routes, and how to dodge the occasional marketing pothole. ABM might sound like alphabet soup, but with us, it’s more like a secret code for unlocking success. So, why go solo in this marketing adventure when you can have Five Towers Media riding shotgun? Let us help you navigate. Success loves good company!

Calculating Loss of Earning Capacity

by Charles Amodio, CPA,CFF, MAFF, MBA
Partner at FAZ Forensics

Loss of earning capacity damages are typical damages in a personal injury claim involving severe injury. If an injury affects the Plaintiff’s future career advancement, they may seek loss of earning capacity damages. Due to the speculative nature of a lost earning capacity claim, the Plaintiff must prove the value of the damages with reasonable certainty in litigation. This burden of proof makes the services of forensic accounting experts vital. FAZ Forensics works with attorneys and litigation firms nationwide to provide calculations and expert witness testimony for damages such as loss of earning capacity.

What is Loss of Future Earning Capacity?

Lost earning capacity is a general damage category that compensates for the Plaintiff’s ability to earn money in the future. Lost earning capacity considers what a Plaintiff could have earned had their injury never occurred. A severe injury can drastically impact a Plaintiff’s lifetime earning potential. Severe injuries can alter a career, cause lost opportunities for pay raises, promotions, and new job offers.

The Difference Between Lost Earning Capacity and Lost Earnings

It’s important to clarify the distinction between “lost earning capacity” and “lost earnings” in the context of an economic damages assessment. Lost earning capacity is the reduction in a person’s ability to receive future earnings over their lifetime due to an injury or wrongful act. The concept is forward-looking and speculative, considering the potential future earnings that the individual could have made if not for the incident. The assessment involves analyzing the individual’s skills, education, experience, and the impact of the injury on their future work life. Factors such as potential promotions, career advancements, and inflation are also considered.

Lost earnings pertain to the actual lost income due to an injury or wrongful act. This is a historical calculation, focusing on the income the individual would have earned had the incident not occurred. Lost earnings are calculated from the time of the incident to the present and include wages, salaries, bonuses, and other forms of compensation that the individual would have received. This calculation is more concrete and is based on the individual’s past earnings history, without speculation about future potential income.

Formula for Calculating Loss of Earning Capacity

The speculative nature of lost earning capacity damages means they are not measurable in exact dollar figures. The court requires a plaintiff to provide evidence proving the reasonable value of their lost earning capacity.

A forensic accounting expert calculates this reasonable value using the claimant’s work-life expectancy, projected future earnings, cost of living, and other data. A vocational expert can then support these assumptions. They will offer professional opinions about the person’s ability to continue their career and other work they may or may not be able to perform.

Lost Earning Capacity Claim

Consider Nick, a 40-year-old human resources director earning $100,000 annually with a work-life expectancy of 25 more years. As a result of a severe injury, his earning capacity is diminished, and he is now expected to earn $60,000 annually. Inserting the lost annual income of $40,000 into the formula above, the expert forensic accountant hired by Nick’s personal injury attorney determines that his lost earning capacity due to the injury should permit him to recover past and future lost earnings worth $1,000,000.

Factors Involved in Calculating Earning Capacity

A forensic accounting expert must consider several influencing factors that affect earning capacity. These considerations include:

  • Profession & Career
  • Current wages
  • Market value
  • Historical career performance
  • Skills, Talents, & Abilities
  • Education, Licenses, Certifications
  • Work history
  • Location

Profession & Career

Understanding the claimant’s profession and career is essential as each profession has a unique growth curve with specific compensation levels. Additionally, the forensic accountant must consider the projected industry performance over the claimant’s work-life.  For Nick, his profession as a human resource director has a moderate growth curve with potential for increased earnings. 

Current Wages

Current wages include any actual earnings the claimant was receiving before the accident. These are the same figures used to calculate lost wages, including the plaintiff’s salary and benefits.  Nick’s current wages of $100,000 are the baseline for calculating his lost earnings and factor significantly into the lost earning capacity. The $40,000 annual difference in earnings post-injury directly impacts the loss of earning capacity calculation.

Market Value

Forensic accountants must also consider the market value of the profession which includes future income and benefits throughout the plaintiff’s work life. The forensic accountant will determine the market value of the claimant’s career using The Department of Labor’s Bureau of Labor Statistics. The market value of a human resource director like Nick is expected to increase over time. 

Historic Career Performance

Evaluating historic career performance is crucial. The expert forensic can use past raises, bonuses, and promotions data to accurately predict future lost earnings. If Nick had a history of receiving a 5% annual raise or annual bonuses, this would be factored into the calculation.    

Skills, Talents, Abilities

The claimant’s skills, talents, and abilities significantly influence their future earning capacity. The more skills, talent, and abilities a claimant has, the more likely they will have a successful career. That success correlates to a higher potential future earning capacity. Nick’s skills and talents in human resource management increase his potential for higher future earnings. 

Education, Licenses, Certifications

A claimant’s education and professional qualifications also play an essential role. Education, professional training, and opportunities for career growth all share a strong correlation. Therefore, the expert forensic must consider these when calculating lost earning capacity damages.  Nick’s advanced degree and certifications in human resources further enhance his earning capacity. 

Work History

The consistency of the claimant’s work history is vital for understanding their future earning potential. Higher levels of consistency correlate to higher earning potential. The number of past jobs, the time gaps between them, and the amount of time in their current position are critical indicators of consistency.  Nick’s stable work history, with long tenures at each job, supports a higher future earning capacity.

Location

The claimant’s geographical location also plays a significant role in the calculations. If the claimant lives in an urban location with a booming economy, they have a high opportunity cost. Conversely, their exposure to opportunities is much lower if they live in a rural area or an area with less economic opportunities. On top of that, specific industries perform better in one location compared to another. 

Loss of Earning Capacity for a Self-Employed Person

Proving lost earning capacity for a self-employed claimant can be difficult. The primary determining factor is the age and earnings of the claimant’s business. Suppose they provide financial records to prove a history of steady revenues. In that case, a vocational expert can evaluate the claimant’s reduced earning capacity after the injury. With that information, the forensic accountant can calculate lost earning capacity. If the company is new or revenues are inconsistent, proving lost income and loss of earning capacity becomes more complex. However, that does not mean lost earning capacity cannot be proven.

Loss of Earning Capacity for a Person with No Work History

The fact that a plaintiff has no work history doesn’t stop them from claiming lost earning capacity damages. This scenario is common in children and people under the age of 20. Working with a vocational expert, economic experts can survey the labor market to determine the employment opportunities available to the injured claimant. They can compare this data to the claimant’s pre-injury education and career aspirations. This allows them to determine a reasonable figure for loss of earning capacity damages.

Hire a Forensic Accountant to Calculate Loss of Earnings Capacity

When determining a reasonable value for loss of earning capacity damages, the services provided by forensic accountants are crucial. FAZ Forensics has provided forensic accounting, valuation and litigation support services to attorneys for more than 25 years. In addition, we have provided expert witness testimony in multiple state and federal courtrooms.   

ARCC Business Awards, a celebration of community

By: Amanda Blanton, ARCC Vice President, Marketing & Communications

Photos Provided

Pictured above: The Sagamore Resort, receiver of the ARCC Community Champion Award.

It was a jam-packed room at The Queensbury Hotel as almost 250 guests gathered to celebrate 44 nominees in 7 categories and learn of the winners at the annual ARCC Business Awards in early October. Held annually, the ARCC Business Awards are a culmination of months of hard work, completed by a group of volunteers and the ARCC staff. The result is a beautiful breakfast ceremony, celebrating the many accomplishments of our business community.

The nomination period began in early May of this year, resulting in 44 businesses & nonprofits receiving nominations.

“This was definitely a record year for nominations,” said ARCC President & CEO Tricia Rogers. “It just warms my heart to see this type of response from our community.”

Throughout the entire summer the Business Awards Nomination Committee, a group of volunteers, met with and interviewed each nominee. After all interviews were completed, they met to discuss highlights from each interview and then score the nominees. 

“We are so grateful for this committee and the time and care they put into the process,” said Rogers. “Plus, it is so incredible to take a deeper dive into what these businesses and nonprofits accomplish day-to-day.”

One of the benefits to attending the breakfast ceremony is getting to hear a brief synopsis focused on what each business and nonprofit nominee does. This snapshot often features little known facts, or interesting accomplishments of the nominated businesses. The winners are then announced for each respective category. The ARCC, along with almost 250 attendees, were thrilled to celebrate the winners of the 2024 Business Awards:

Large Nonprofit of the Year: Behavioral Health Services North (BHSN), celebrating 150 years of service, focuses on bringing treatment, rehabilitation and support to families experiencing mental health challenges in the North Country.

Small Nonprofit of the Year: Alliance180, whose founder just received a Congressional Gold Medal for his service in Vietnam, is an organization helping Veterans, first responders, and frontline healthcare workers heal from trauma through a truly unique equine experience.

Steven M. Sutton Small Business of the Year: Hunt Companies, Inc., a second-generation family-run general contracting business that persevered through trials and setbacks, and continued investing in their employees resulting in a strong, successful small business.

Hunt Companies – receivers of the Steven M. Sutton Small Business of the Year Award.

Large Business of the Year: Arnoff Moving & Storage, celebrating 100 years as a multi-generational run and operated business, began with one moving truck and has since expanded to nearly 200 trucks and vans, and more than 650,000 square feet of versatile storage space.

Professional Business of the Year: Irongate Family Practice, a private, physician-owned, full-service family practice that was established in 1966 in Glens Falls. Their team of physicians and support staff exemplify the highest standards of professionalism, compassion and dedication to their patients and community.

Rookie Business of the Year: Kopf Property Management began with a pickup truck and a bag of tools and has impressively grown in three years into a property management company with an office location, 5 employees, and a portfolio of 157+ units in four counties.

Community Champion: The Sagamore Resort, giving back to their community in ways that may not be obvious, from providing free use of their rec center to students and donating to Bolton Central School functions, to making considerable donations to the Bolton Landing Heat your Neighbor program assisting with heating costs for their neighbors.

The community really showed up for the 2024 ARCC Business Awards, as you could feel a sense of gratitude and unity in the Adirondack Ballroom of The Queensbury Hotel that morning. A big thank you to the community for coming out to show their support for these businesses. And we look forward to next year’s celebration!