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Navigating the Path to Small Business Acquisition

Navigating the Path to Small Business Acquisition

Editor’s note: This article is Part 2 in a 4-part series dedicated to the process of buying and selling a small business. For Part 1, please see our Q2 2023 edition.

In our previous article, we discussed the benefits of purchasing or selling a small business. This quarter, we’re going to begin outlining the initial steps in the acquisition process.

DEFINING YOUR OBJECTIVES

First, it’s important to envision what success looks like. This involves not just determining the type of business and its location, but also understanding the financial metrics that will ensure the business can meet your financial obligations and personal income needs. Key among these metrics are Seller’s Discretionary Earnings (SDE) and cash flow.

SDE is a measure of a business’s earnings before interest, taxes, depreciation, amortization, and owner’s compensation are subtracted. It provides a clear picture of a small business’s profitability and overall financial health. Understanding your target purchase’s SDE will provide an essential perspective on its profitability and the lifestyle it can support.

Cash flow refers to the money flowing into and out of your business each month.

While it might seem similar to profit, the two are distinct. A business can be profitable but still experience negative cash flow if incoming and outgoing payments aren’t synchronized. For instance, if customers are slow to pay their invoices, cash flow can be impacted, even if the company is making a profit. If your personal financial requirements dictate a certain level of income from the business, you’ll need to ensure that the company’s free cash flow can support that level.

Clearly articulated search terms will guide your process, helping you find a business that meets your needs and sets you on the path toward successful entrepreneurship

ASSEMBLE A TEAM

Once your objective is defined, the next step is to assemble a team of professionals to support you throughout the process. Their expertise and insights can be indispensable in avoiding pitfalls and ensuring a smooth transaction. The team typically consists of an accountant, business broker, banker and an attorney.

From the financial corner, an accountant is a crucial team member. They can help you review financial statements, understand the company’s financial health, and assess its worth. They’ll spot any money-related issues that may arise and make sure you’re making a sound investment. Accountants can also guide you on important tax implications and assist with a quality of earnings report and/or business valuation.

A business broker plays the critical role of matchmaker. The broker can help identify potential businesses for sale, provide insights about the market, assist with negotiations, and facilitate communications between you and the seller. A seasoned broker, who has worked on both the buyer’s and seller’s side in many deals, will understand the perspectives of all parties involved and can be instrumental in ensuring the transaction progresses smoothly.

Having a strong relationship with a bank or financial representative will allow you to fully understand your ability to purchase a business before heading down the path of entrepreneurship. A good business banker will understand what size deal you are able to do and help you execute when the time comes to close on a deal. They should also be well versed in lending options, such as small business administration loans that are available to purchasers.

Lastly, an experienced attorney is a pivotal asset in the buying process by providing

legal and strategic guidance. They’ll also help you navigate the initial negotiations as well as final contract language and advocate for favorable or market terms. They can ensure compliance to the maze of laws and regulations that can vary widely by location, and handle vital legal documents like employment and customer agreements. Having an experienced business attorney familiar with your region’s legal landscape is critical to a successful transaction.

Choosing the right team can significantly influence your success. Look for professionals who are not only well-versed in their respective fields but also have extensive experience with small to mid-size business transactions. They should be familiar with the dynamics of the small business community and have a proven track record of working on deals similar to what you envision. This team will be your support network, helping you navigate the complex journey of buying a small business.

THE LETTER OF INTENT

Having your team assembled before finalizing the Letter of Intent (LOI) is crucial. The LOI, while usually non-binding, is an essential document as it outlines the basic terms agreed upon by both parties, like the purchase price, payment structure (e.g., lump sum, partial payment with an earnout, etc.), and due diligence process.

An experienced accountant will ensure the financial arrangements can be supported by the company’s historic financials. They can help determine whether the proposed price and payment structure align with the business’s financial performance and your financial objectives.

For a buyer, a business broker can be particularly helpful during the negotiation of the LOI. Given their knowledge of market trends, and comparable transactions, they can advise on whether the proposed terms are reasonable and competitive. The broker can also facilitate communications between you and the seller during this process, ensuring that discussions remain productive and focused.

A seasoned attorney will ensure the LOI contains market terms, necessary legal clauses like confidentiality and exclusivity, and does not have any “gotcha” terms. They should also advocate for you and identify and advise about identifiable risks. Ensuring the LOI is done correctly also protects from re-trading positions later, which can hurt the relationship between the buyer and seller. This relationship is important because there is often collaborative work that takes place among them before and after the closing.

Having this team in place before finalizing the LOI not only enables you to draw on their expertise during the negotiation of the LOI but also ensures that you’re well- prepared to proceed to the next stages of the transaction. Once the LOI is finalized, you and the seller will have a clear roadmap to guide you towards finalizing the deal, with your team on hand to support you every step of the way.

CLOSING THOUGHTS

Buying a small business is a complex process that requires careful planning and execution. In the early stages, one of the most important things you can do is to define your objectives and assemble a team of professionals to support you. By clearly articulating what you want to achieve and having the right people with the right experience in your corner, you can greatly increase your chances of success.

In next quarter’s article, we’ll get further into the details of what sellers should do to be in the best position possible to sell their business on their terms.

The Housing Market Realities & Challenges

HOUSING MARKET REALITY AND CHALLENGES

A perfect storm is swirling around the housing market with no end in sight. The Capital Region has a more stable housing market than many other areas of the country, so the mantra of real estate being local is relevant.

But the same adverse factors affect this region as they do every real estate market in the United States. The trifecta of high mortgage rates, low inventory and high prices is here to stay for the foreseeable future. A dark cloud hangs over those wishing to purchase homes, those existing homeowners desiring to sell their homes and even real estate investors. That latter category of buyers has seen purchases plunge 45% in the second quarter of this year compared to the same quarter last year.

There is one word to describe the existing scenario– unaffordability. Mortgage rates during the past eighteen months have been aggressively hiked from rates less than three percent to just south of eight percent. The reality is that there is no hope that affordability will be eased in the foreseeable future. The combination of demand and supply for resale and new housing cannot adapt to normal market fluctuations. Ford and Chevrolet can easily make more cars if demand increases. General Mills can quickly make more cereal. These companies and most others do not have to appear before local planning and zoning boards with hat in hand begging to obtain approvals. And the goal of creativity which often involves the use of planned development districts (PDD’s) is not worth the effort. Density, PDD and PUD are dirty words in the political arena.

Decades of local zoning laws favor single family detached homes, which is inherently the most expensive housing to build. Recent supply chain issues have exacerbated this issue. People who participate in community meetings are hardly representative of their community. They vociferously oppose new development in general and especially moderate and low priced housing which requires density.

Politicians for the most part are focused on preserving their jobs rather than addressing the needs of young people, minorities and the vast majority of potential homebuyers for whom unaffordability has gripped the market. Consequently, both the resale market and new construction have not met the demAnd for housing.

Homeowners who would like to sell their homes for various reasons are not doing so because abandoning 3% or 4% mortgages to buy another home no better than their current homes at interest rates over 7% makes no sense. According to realtor. com, inventory in the largest 50 metro areas is 50% below pre-pandemic levels.

High prices due to demand far exceeding supply are here to stay. Newly built housing inventory is low
and expensive resulting from decades of unrealistic, burdensome and restrictive local regulations. This situation cannot be addressed in either the short term or medium term and probably not in the long term. Resale inventory has plunged due to high interest rates. There is zero chance that monetary policy by the Federal Reserve and fiscal policy by Congress will solve the inflation goal of 2% in the foreseeable future, so interest rates will continue at the highest level in twenty years for months, if not years.

Here are a few sobering statistics relating to the resale housing market. A recent Zillow survey indicated that 90% of mortgage holders had a rate below 6%; 80% less than 5%; 33% less than 3%. Therefore, there is no incentive to trade a current mortgage for a new one at rates exceeding 7%; only 20% of mortgage holders with rates below 5% have plans to sell their homes. Those with rates above 5% are twice as likely to sell within the next three years. 52% of homeowners said they wanted to move, but only 14% thought they could do so within their desired time frame.

Housing and neighborhoods play a critical role in individual and community well-being. Where people live – especially children – is a key component of future well being, including physical and mental health, income and mobility. Housing has been neglected as part of the safety net in the United States. That is because the federal government’s role in housing is superseded by the complex structure of its control by local regulations. It is each community for itself and no other; and many members of the thousands of local regulatory bodies which control housing are only concerned about the next election.

Ignore the Phone (At Least While Driving…)

The National Highway Traffic Safety Administration has compiled a number of statistics on how distracted driving affects people nationwide. The Administration reports that a total of 3,522 people were killed in distracted driving accidents in the year 2021. This number is out of nearly half a million total accidents that involved distracted driving! Estimates are that millions of drivers are making use of their phones while driving during daytime hours.

Clearly, we have a major problem here.

DISTRACTED DRIVING CASES IN NEW YORK

New York has specific laws for traffic offenses that involve distracted driving. Under New York law, an officer may stop someone simply because they see them making use of a phone while driving. The offense itself may carry up to 5 points on a person’s license, and has very steep penalties for persons with provisional licenses or learner’s permits. In addition, these laws place significant restrictions on how operators of commercial vehicles may interact with their phones. The penalties for these offenses increase with each offense, and can potentially result in a loss of license if a person accrues enough points.

While these violations are generally considered small traffic offenses and handled in a municipal or state court, the acts that constitute these offenses are often the cause of accidents that result in severe injuries or death. Some minor injuries may be dealt with through New York’s “No Fault” system, but a person – or in some cases, a company – could alsobeheldcivillyliableforinjuries caused by a distracted driving accident. Often, the same evidence used in court to convict a distracted driver on a traffic offense can be used in a civil case to show that the distracted driver was negligent, and that his or her negligence contributed to the accident.

In addition to criminal and traffic matters, an individual who suffers serious injuries as a result of a distracted driving accident is often entitled to compensation. This can be broken

down loosely into economic and non- economic loss.

ECONOMIC LOSS

Economic damages are financial losses associated with an accident that a plaintiff can prove to a court. In distracted driving accidents, these often include medical costs such as hospitalization and/or surgery, as well as costs for follow-up treatment such as physical or occupational therapy. Future medical costs (to the extent that the treatment is reasonably likely) may also be estimated and included in available compensation.

Lost wages are another type of economic damage that typically accompany serious injuries or death from a distracted driving accident. In addition to the period of time an individual is out of work in the immediate wake of an injury, there might be additional missed work due to follow-up care or, in severe cases and cases involving a death, an inability to sustain employment into the future. This loss of income is an often substantial element of damages inalawsuitfollowingadistracted driving accident.

NON-ECONOMIC LOSS

Non-economic damages are losses that can be more challenging to translate into a dollar figure, yet can be substantial. These include categories such as physical pain and suffering, as well as mental anguish. Testimony from physicians, psychiatrists and other experts can help to attribute a monetary figure to these types of losses.

HOW DO WE STOP THIS EPIDEMIC?

Distracted driving is one of the things that keeps us, as parents, up at night. It has to stop. But how?

First, we educate. We believe that we must all make efforts to educate both teenagers and adults about the real world risks associated with distracted driving, because this is not limited to teenagers. Many of us have, at times, been guilty of looking at our phones when we should be focused elsewhere.

We have also joined the organization End Distracted Driving, and have made the commitment to reach as many individuals in New York’s Capital District as possible to address this problem through speeches, presentations,andleadership.

Second, we litigate. Unfortunately, the reality is that some people don’t learn from directed education alone, and need to see real world examples of the risks of distracted driving to appreciate the risks involved. To that end, we represent victims and their families who have been injured or killed by distracted drivers. We will use every tool available to change the behavior and culture surrounding distracted driving, and sometimes, that will mean making examples of those who choose to continue to take this unnecessary risk despite the clear evidence of the danger this behavior presents.

If you have questions about what you can do to help, visit our distracted driving page at www.ignorethephone.com.

Multi-Generational: McCann’s Pharmacy

McCann's Pharmacy

McCann’s Pharmacy & Adirondack Compounding is a remarkable multi- generational business with a storied history spanning over 125 years.

Situated at 166 Main Street in Hudson Falls, it was originally established by the visionary Joseph McCann in 1896. Little could Joseph have foreseen that his entrepreneurial legacy would endure for over a century, now being overseen by the capable hands of the third generation of the McCann family, namely Richard, Brian, and Kate. Jason McCann, who serves as the pharmacist, and Matthew McCann represent the promising fourth generation, poised to carry on this legacy.

Though the family members have changed, the business has always kept its welcoming hometown feel. As one of the only compounding pharmacies in the region, the McCann family takes pride in knowing that they are helping their customers and are an integral part of the community.

The clear vision and mission of McCann’s Pharmacy has stood the test of time. For well over 100 years, the McCann family has been ready and available to improve the health and wellness of their customers while also providing exceptional service.

A large part of their success stems from their focus on each individual. That is the cornerstone of their business and an important aspect of the practice of compounding. Compounding is the process of taking various ingredients and combining them to create a unique medication. The technique dates back to earlier days of medicine when a pharmacist would create individual treatments for each patient. As these methods have evolved over the years, McCann Pharmacy still uses the practice today.

Jason McCann is the supervising pharmacist for McCann’s, a position that directs and controls the practice in a registered pharmacy. He attended Siena College in Loudonville, NY for undergraduate studies, after which he enrolled in the accelerated program at the Albany College of Pharmacy. Jason then worked as a traveling pharmacist before returning back home to take the reins of the family business. “Operating a business like this is very challenging,” he explained, “but also very rewarding because we are making a positive difference in our community. We are much more than just pill counters. Our pharmacy has developed great relationships with many practitioners in the area and works in a partnership with them to come up with whatever is needed to meet a patient’s needs.”

COMPOUNDING… AN ART AND SCIENCE.

At McCann’s, members of the McCann family as well as their staff can be found creating new creams, lotions, suppositories, and capsules right in front of the patient. Compounding is important for patients who cannot swallow pills, have allergies to dyes or if traditional medication is not working. Customizing the medication to meet the needs of the patient is where the art and science of compounding meet. This personalized form and dosage of medicine is tailored to each patient’s individual need. “I think the key to our success is our personal approach and our willingness to go the extra mile for our patients which many times does not happen in the chain stores. We also do many things that the other pharmacies don’t do,” Jason said, adding how compounding is just one of their specialized services.

Pain management is an area where the McCann family has found compounding to be helpful to their customers and, by extension, their community. Compounding helps to create additional options for patients; for example, using topical creams so patients can avoid side effects associated with oral medication. Utilizing medications and joining them with creams and lotions allows the patient to directly target the problem area for relief. McCann’s Pharmacy also works with the patient’s medical providers to more precisely locate the source of the pain. In addition to all these benefits, data has shown that medication in the form of a cream or lotion decreases the likelihood of a patient becoming addicted.

…AND PETS TOO!

McCann’s cares for the entire family and knows the importance of keeping pets safe and healthy as well. Animals have a unique ability to separate a pill from cheese or deli meat or any other masking agent and spit it out onto the floor. McCann’s works with local veterinarians to create medicines that are as effective as they are enjoyable. The process starts with making the medication into a liquid suspension. Then, flavors like beef, chicken or fish are added to make it more attractive and palatable for your four-legged companion. These medications can also be customized into topical creams or lotions, making it easier for pets with certain conditions to avoid taking the medication orally.

The key to our success is our personal approach and our willingness to go the extra mile for our patients, which many times does not happen in the chain stores.


– Jason McCann

MCCANN’S CONTINUES TO EVOLVE!

People are taking more medicines than ever before. More than four in ten older adults take five or more prescription medications each day. This is triple the rate from twenty years ago. Patients need to take the medications properly every day, at the right times, and as directed. McCann’s offers a Medicine-On- Time Service. For a $10 monthly service charge, McCann’s will help patients become more organized with their medications and more compliant with their regimens. One of the services that this option provides is synchronizing medications. This allows the various prescriptions for the patient to be filled on the same day. This program also sets up automatic refills and provides free delivery. The medications will come organized, in color-coded calendar cards. This system makes it easy to keep track of medication and maintain a system. The pills are labeled with the patient’s name, the date, the time to take the medication and a list of medications in each cup.

As a multigenerational business, McCann’s Pharmacy is aware of the importance of changing with the times. They have proven to be adaptable and to embrace technological advancements that help their patients. For example, they have an option to refill prescriptions online or over the phone. You can even use an app for that! Most smartphones and tablets have apps available to customers that are simple and easy to use as well as free. Go to the app store and search ‘RefillRX’. Download the app and follow the instructions for selecting a pharmacy. This allows the patient to enter refills and select if they will be picking up the medicine or would instead like free delivery.

Jason and his family hope that the next generation carries on the family tradition. However, he is aware that maintaining that tradition is ultimately their choice, so he looks to what previous generations have done for guidance. “I’m hoping for my son or daughter (or both!) to follow in my footsteps and decide to go into the pharmacy business to carry us on,” he explained. “But I’ll do the same as my father did and never put any pressure on them. It’s totally their decision.”

Modernizing IT for Small and Midsize Businesses

ADNET Technologies

Small and midsize businesses (SMBs) are growing rapidly in this market.

With the current state of the economy, competition to attract and retain customers and employees is stiff. In order to succeed and last, SMBs need to be agile and modernized. That starts with IT. Modernizing your IT can help SMBs grow, scale and excel in a challenging economy. Investing in IT can make your business more efficient and is more cost effective over time.

Managed IT

Leveraging managed services is a great way to start transitioning your IT to a more scalable, convenient model. Working with a Managed Services Provider (MSP) gives you immediate access to trained IT experts – without the overhead of assembling an entire IT staff of your own. Services like live chat and 24×7 support make this an excellent choice no matter what your industry is or what hours your team works.

This flexible model can be either co-managed or fully managed, depending on whether your organization has some technical team members or you’re starting from scratch. Either way, it’s a great way to save on IT while ensuring your environment is properly – and professionally – managed. It’s also a great way to access highly skilled, hard to get technical talent in an extremely competitive market without breaking the bank.

Scalable Options

Managed IT services aren’t the only adaptable technology these days. Audit what you’re currently using and what you see a need for. In addition to identifying gaps, this will help you discover opportunities to switch to subscription and per-seat (user- based) models. Subscription services don’t just help you avoid the initial capital expense, they also help you easily and quickly adjust when there are changes to your business. Whether it’s a sudden influx of customers, the need to change tools, or team members coming or going, paying per user helps eliminate unnecessary costs and long-term contracts in many cases.

Enable Flexibility

After the pandemic, we all know how important flexibility is to businesses. As a managed services provider(MSP), we witnessed firsthand how challenging it was for organizations to quickly transition their tools and processes if they didn’t already have remote flexibility. Being able to pivot how your organization functions is integral to long-term success. That’s where cloud and hybrid environments come in.

With a secure, correctly configured and professionally managed cloud environment, you’re able to drastically change things like where you work and how you work, without losing the ability to help clients as you change and grow. Even in organizations where onsite is still a requirement for many jobs (like manufacturing and healthcare), there are plenty of functions that can be done from anywhere, securely, if you’re using a cloud or hybrid environment.

Build In Business Continuity: Have a Plan and Backup Strategy

Every business owner hopes they’ll never face a crisis that causes them to need disaster recovery services, but unfortunately that’s not something you can predict – or prevent. What you can do is create an IT environment that enables you to recover quickly, minimizing downtime and loss of productivity.

Regardless of the backup method you choose, having a secure solution in place is a key part of a modern IT environment. When your environment is configured with these things in mind, it can be much more cost-effective than trying to find a solution that fits in later.

Being able to quickly and effectively recover from unforeseen issues can mean the difference between retaining business or losing it.

Don’t Skip Cybersecurity

The last piece of the puzzle when it comes to modern, flexible IT is cybersecurity. Proactive services can put you in a better position to prevent cybersecurity threats and mitigate risk. Ensuring your systems are properly secured, managed and maintained is one of the most important things you can do.

If you’re going to invest in cybersecurity, we recommend starting with a Security Risk Assessment to see where your current gaps are. At the very least, an endpoint detection and response (EDR) solution should be in place to help protect against today’s more advanced threats. Don’t make the mistake of thinking antivirus is enough to keep your systems safe – threats have evolved, and your technology needs to as well.

These are just a few ways you can create more secure, scalable, flexible IT environments that enable you to stand out from the competition and meet your business goals. Modernizing your IT is an attainable goal – one we’re happy to help with.

Visit thinkADNET.com to learn more.

ADNET Technologies

ARCC: Annual Business Expo

ARCC Business Expo 2023

Picture this scenario as a small business owner:

You’re in a large room, filled with hundreds of members of your own local business community, and many of them are looking for the exact services you provide. Does that sound too good to be true? Fortunately, it’s 100% real and it’s coming to Glens Falls in November.

For those who haven’t heard yet, we’re talking about the ARCC’s annual Business Expo on Wednesday, November 8th.

The Adirondack Regional Chamber of Commerce (ARCC) helps entrepreneurs, small business owners and community members work together to improve life in the Adirondack region. The ARCC has been working on behalf of local businesses for over 100 years, and the Business Expo is just one of the many tools in their toolbox. The Expo solves a problem that many small business owners and entrepreneurs face: finding a connection to the community. That is where

the ARCC truly excels, in facilitating those critical relationships between business owners that in turn help to drive the local economy.

The ARCC Business Expo is a perfect opportunity to explore what the regional business community has to offer. Ambassadors from the ARCC will be on hand with a kind smile and easy introduction as you work your way around the event. Their ease and friendliness helps to set the tone for the day, and it again illustrates one of their core objectives of building meaningful connections.

The Business Expo allows the ARCC community to showcase their products and services and give potential customers first-hand experiences as well. Whether participants rent a booth or simply “work the room” as an attendee, the comfortable atmosphere allows customers to seek information and ask more detailed questions. It’s also an opportunity to put a face behind a business, which is an advantage for both business-to-business (B2B) and business-to-consumer (B2C) operations. From previous Expos, attendees have consistently reported finding significant value from the event.

This will be the second Expo under the leadership of Tricia Rogers, President and CEO of the ARCC, who took over the role in August of 2022. She and her dedicated team are expecting an even larger turnout than last year. Currently, the ARCC is experiencing a boom in membership with over 700 members and counting. They will be setting up between 80-90 booths which is an increase from just over 70 booths last year. “The ARCC Business Expo is a favorite event of our members and business community,” Rogers said. “We really look forward to this event. It’s a great opportunity to showcase our businesses.”

Rogers always takes the time to thank and show her appreciation for the ARCC staff and volunteers. She began with the ARCC as a volunteer ambassador herself, and in 2016 took on the role of Membership Manager. In early 2022, she was promoted to Vice President, Membership & Community Engagement. Later that year, she was named to her current title of President and CEO. “I feel so lucky to lead the organization in a community that I am passionate about,” said Rogers. “I love this community and really want to make a difference. It helps that I work with a great team.”

Community building is often on the mind of Marketing Director Amanda Blanton, who reiterated the importance of networking at an ARCC “Chamber 101” meeting in early September. “You will always find a person who is not familiar with your business, even if you have been in business for 50 years,” explained Blanton. Business Expos are traditionally great opportunities to network with other professionals in the same or related fields, gain exposure to new ideas, and potentially learn new skills.

For Membership Manager Ava Kanninen, this is her first Expo with the ARCC. She can already attest to the excitement. “Regular attendees have told me that they love how open and welcoming the expo is. Some of that is because we don’t use the tall pipe-and-drape booths, so we have a warm and neighborly atmosphere. I also think that the level of engagement that our partners bring to all of our events is a special thing to be a part of, and I know the members are excited because the event keeps growing every year,” she said via email.

The chamber’s recommendation for attending expos, tradeshows and conventions is to make a full circuit first, then come back and see whom you’d like to connect with. And, of course, bring plenty of business cards.

The ARCC Business Expo will be held at The Queensbury Hotel (88 Ridge St, Glens Falls), on Wednesday, November 8th, 2023, from 4pm-7pm. For attendees, the event is free of charge. There is, however, a fee for exhibitors; ARCC members who would like to exhibit must register on-line.

There are early bird deals available as well as a variety of table options to fit every business’ needs. If you can’t make the Expo or would like a more informal setting for networking, there will be a post-Expo networking opportunity at Fenimore’s Pub.

For more information, please visit the ARCC website at AdirondackChamber.org

NYS Legislature Shifts HVAC Industry Towards Electric

Having a reliable company that handles the heating and air conditioning for your home may be more important than ever, as New York State has passed a law that is changing the landscape of the heating and air conditioning industry throughout the entire state.

Cerrone Plumbing Heating & Air Conditioning has a long and successful history in both residential and commercial industries in this region that spans over 25 years. Cerrone has professionally-trained plumbers and HVAC technicians that are capable of completing a job from beginning to end.

There is new legislation in effect in New York State that is aimed at lowering greenhouse emissions by prohibiting the installation of fossil fuel equipment in new buildings starting in 2026… The law effectively requires all-electric heating and cooking in new buildings shorter than seven stories by 2026. This legislation will prohibit gas hookups in most new homes and other constructed buildings, and is expected to help the state transition from fossil fuels consumption to meet new electric-only requirements. This ban on gas hookups in new buildings is a move to lower carbon pollution from homes and businesses, which account for about 30% of New York state’s greenhouse gas emission.

New York is the first state to pass a law that will ban natural gas and fossil fuels in new buildings. Existing buildings will not be affected by this law, so residents will not be forced to get rid of their existing gas stoves or appliances.

This new legislation is pushing the heating and cooling industry towards heat pumps. A heat pump runs on electricity and can both heat and cool the home… As the industry evolves and changes, Joe Cerrone, owner of Cerrone Plumbing Heating & Air Conditioning, sees what he calls “hiccups” with covering the heating load of a house: “When a house is converted to be all electric, the heat pump will have a back up strip heater in the unit… So when the heat pump can’t keep up, the electric heater will help cover the load. The issue is that the electrical panels are not large enough to take care of the load of the house… So if the house has a 150-amp panel and with all of the electricity being drawn from it, the panel would have to be upsized to a 400-amp meter.”

As the technology shifts and changes, supporting the new advancements is one of the types of problems that will crop up… Joe Cerrone, with his experience in the field of HVAC, would recommend a gradual change towards the technology: “Right now, people still like their standard furnaces… They are all hooked up, and the furnaces last for 15 years or so. Right now, what I would recommend to customers is if their central air conditioning system needs to be replaced, then replace it with a heat pump,” Cerrone said.

To encourage customers to install heat pumps, there are substantial rebates that are in effect to offset the cost to the consumer. These rebates are between $500 and $5,000. Cerrone Plumbing Heating & Air conditioning has completed the training for the certifications to be an affiliated contractor to install the heat pumps.

Although the industry is shifting, the technology of heat pumps is not new: “We’ve been installing heat pumps, mainly mini-ductless heat pumps, for 15-plus years… So they have been around… Heat pumps and central air heat pumps have come in the last 5 years and have gotten better. If people install heat pumps, they will use less fossil fuel sources and more electricity to heat and cool their homes. Heat pumps have come a long way… In some situations they can take the whole load for the house,” Cerrone said.

This new legislation has been seen as a major victory for climate activists; however, it will most likely face court challenges from the fossil fuel industry. Critics of the law argue that it limits consumer choice, while supporters argue that because the law only affects new construction, the transition will happen gradually… Currently, about 14% of households in the state heat with electricity, whereas around 60% of households still rely on natural gas.

As the legislation moves into effect and the industry shifts toward cleaner sources of energy, it may be a good time to talk to a local HVAC company about what is the best option for heating and cooling your home. Contact us today at Cerrone: We’re always here to help!

Faces of Veterans: Kristopher Brunelle

Kristopher Brunelle is a Navy Veteran turned local entrepreneur. In October of 2022, Kristopher started his own company, White Glove Janitorial Service… His motivation for opening his own business was that he knew that he could do better himself, and teach others to do better for themselves as well.

Kristopher Brunelle and his team serve medium to large offices, medical practices, car dealerships, and day care centers. White Glove Janitorial provides office cleaning, carpet cleaning, interior window washing, restroom cleaning, sanitation and re-stocking, floor stripping, waxing and buffing and specialized disinfection services. Kristopher and his employees use proven techniques, proper tools and equipment, in-depth training, and an intensive focus on team mentality and quality control to ensure that the client is pleased with their clean work environment.

Kristopher Bruenelle, as the owner of White Glove Janitorial, draws his professional expectations from his time in the military – Kristopher enlisted in the Navy for job security during the uncertain economic times of 2008 and the “Great Recession”. His goal when entering the military was to have a stable job, where he could learn skills that he would carry with him past his military career. Kristopher has been able to utilize the training that he gained in the military, and apply it to both his business and to building his team.

Kristopher is now separated from the Navy, which means that he has been released from active duty. During his time in service, he was a E-5 builder in the Construction Battalion, known as the Seabees – which is coined from the abbreviation “CB.” During his tour of duty, Kristopher spent a lot of time cleaning, and he found the activity to be cathartic for him… Having both his equipment and spaces in a ready state was comforting in a world of chaos. When he joined the Seabees, Kris found out that he was joining a battalion that “built where others couldn’t.”

This concept of pushing forward, and succeeding where other people couldn’t, has helped Kristopher build his own business. The military taught him the importance of getting a job done, even if it seems impossible.

Through the military, Kristopher gained the tools he has used to be a good leader and, eventually, a good employer. During his time in the Navy, he learned a lot about people and about working together. On his tour, he spent time in Spain, Croatia, Afghanistan, Japan and Africa.

He had the opportunity to lead increasingly larger groups of people, and discovered that each individual team member brought specific strengths to the team, while their weaknesses could be shored up from the strengths of other team members… Kristopher carries with him the experiences that he gained overseas, which remind him to try and see the world from someone else’s perspective.

As Kristopher grows his business, he often revisits the lessons that he learned in the military. As a unit, it was necessary for each individual to work as a team: “There wasn’t the option to fire someone if they weren’t doing a good job. So, I learned to find a way to motivate that person so that the unit could get the best results. As an employer, I find myself using those same tools,” Kristopher said.

“I want to motivate the people who work for me to learn and grow. From my time in the Navy, I have gained the skills necessary to assess people and offer positions that they may have been previously overlooked. Everybody brings strengths and attributes, and as an employer I try to find what a person can bring to the table.”

As an entrepreneur and a father, it has also been important to Kristopher to teach his little girl Lindsey life lessons… Kristopher and his wife Kealy are raising Lindsey to be an independent thinker when it comes to business. Lindsey gets to see her mom go off to work as a teacher every day, and that sets structure in her young life. When she is home with her dad, he is often working out of his home office, and she gets to see that you don’t have to work a “Nine-to-Five” job to succeed – it’s ok to follow your own path.

“I want to motivate the people who work for me to learn and grow. From my time in the Navy, I have gained the skills necessary to assess people and offer positions that they may have been previously overlooked. Everybody brings strengths and attributes, and as an employer I try to find what a person can bring to the table,” Kristopher said.

As Kristopher sets goals for his business and watches his daughter grow, he is thankful for the community that came from his military career, as well as the Veterans Business Network, The Adirondack Chamber of Commerce, and military friends and mentors Juan and Amy Gonzales, who give so much help and support to Veterans.

For more information, please visit 518whitegloveservice.com

ARCC Surveys Membership

For a three-week period in late March and early April of 2023, the Adirondack Regional Chamber of Commerce (ARCC) surveyed its members on engagement, reasons for joining the Chamber, and the importance of business advocacy, education, and connection opportunities. The ARCC team was pleasantly surprised to receive the most responses to a membership survey than had been received in many years.

Below are some highlights from the survey:

When asked for the reason why a business joined as a member of the ARCC, the following answers were presented:

  • 80% joined for networking and connection opportunities
  • 74% joined to increase visibility of their business
  • 83% joined to support the Chamber in its mission and support the greater business community
  • 47% joined for marketing benefits
  • 55% joined to attend Chamber events
  • 7% chose the “Other” option, which included the following responses:
    • –  All of the above;
    • –  Because of the people who make up the ARCC
    • –  To be aware of the happenings in our communities
    • –  To create and grow long-lasting relationships
    • –  Become more involved in the community

When asked if advocacy for business was important, the respondents indicated that it was somewhat important to their business. When asked how important educational opportunities provided by the ARCC were, the respondents indicated that they were slightly important.

We also were interested in learning more about which ARCC hosted events were enjoyed most by our members… 86% of our respondents indicated that they have attended ARCC events, while 14% have not. We learned that the majority of respondents enjoyed our networking mixers, annual Business Expo, Lunch with Legislators, and other educational seminars the most.

When asked if respondents had made valuable connections through the Chamber, 87% indicated that they had.

The ARCC Staff and Board truly appreciates the tremendous level of engagement by our membership. Your feedback is vital to ensure we are delivering each and every day for you, and just as important to know if we are not. Thank you for taking the time to complete the survey, provide us honest, actionable feedback that we will use to enhance your experience and membership with the Chamber. – ARCC Board Chair Marc Yrsha, also EVP, Director of Relationship Banking for Glens Falls National Bank & Trust Company

Social Media Has Left the Building

One of the most common conversations I have with clients and potential clients is about whether it makes sense to pay us or any other company to handle their social media for them… The challenge is that there aren’t many upsides to social media at this point, if any. Here are my top 3 reasons why Social Media is no longer the goliath it used to be… For those of you searching and hoping for a reason to stay on social media, just skip past these and head on down to the conclusion.

#1 – COST OF AUDIENCE DEVELOPMENT

Not long ago, businesses had it made. If they wanted to get their brand in front of people and engage with their audience, it was as simple as creating a business page and posting content… Sometimes the content didn’t even need to be good. You could garner likes, shares, and followers with just a few clicks – and it was 100% free. It seemed like every post gained a new follower and every offer attracted a new client. What a time to be alive!.. Until suddenly, it wasn’t. It was like watching the lights go out after you flip the switch. – all at once, brands that used to get hundreds or thousands of likes went down to maybe three or four, and brands that saw dozens of new followers a day went down to zero – unless you wanted to pay.

What used to happen for free now has a price tag, and it rarely offers a sensible ROI… By some estimates, a single new Facebook or Instagram follower can cost as much as $2 to $4. When it comes to scaling, the math isn’t difficult. You could easily be thousands of dollars into audience development on marketing channels that have limits on who sees your posts based on… The Algorithm.

#2 – THE ALGORITHM
Over the last few years, the word algorithm has been everywhere… In the social media world, The Algorithm is the boogeyman that decides which posts live and die, which posts are seen by millions… Or by none. The Algorithm and its complexities have spawned a whole new industry of people who claim to know and understand it… They promise to optimize your posts, increase engagement, and generally outsmart The Algorithm; a promise that likely won’t be kept. By our estimates, organic (i.e. unpaid) posts are seen by less than 4% of your total audience because of The Algorithm… LESS than 4%! Now let’s run those numbers: at a new follower cost of $2 (the low side), gaining 10,000 followers would cost $20,000… And of those 10,000 followers, only 400 would actually see the post. How many of those will even interact, let alone make a purchase?

Don’t take my word for it though – a quick look at major brands like Pepsi, Nike, or even Black Rifle Coffee (who used to create great content, in this author’s opinion) will bring home the point… To check their engagement rate, just add up their engagements from a recent organic post, then divide that number by their total followers. The result will be surprising! I know it would surprise me, but that’s also because I haven’t looked at my social accounts in over a year… Truthfully, I’m just tired of social media. And I’m not alone.

#3 – SOCIAL FATIGUE
Some say it’s information overload, too much data, or that the media overall is the problem… The Social Media companies claim it’s a myth because their overall user count keeps rising. What they don’t address is the number of accounts that are either fake (“bots”), or duplicate. They rarely address how many of these accounts are actively engaging, and they never address how many active accounts are under management.

I personally have an active Facebook account that I never access, because my team manages it… We have an office full of marketing professionals, writers, and creators who will openly profess their disdain for social media. They’re still on it, but not nearly as much as even a few years ago. Most other people we speak to say something similar… In fact, I’ve been hard-pressed to find someone that speaks positively about social media! Most complain about the toxicity, the politics, the opinions, the fake news, and the censorship. These items create a fatigue in users until they no longer engage, post or even log in anymore… They’re tired. Can you blame them?

In conclusion, there are still uses for social media, but they may not come with a dependable ROI. Our current guidance is to use social media as a communications channel – it’s no longer where new customers are finding you, but it’s helpful for building credibility in a brand with existing customers. We suggest companies do their own social media, and focus marketing budgets on more effective strategies.

For those of you that are still hoping for results like it’s 2016… Social Media has left the building.