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Top Tax Strategies to use Before 2024 Ends

By: Brian Stidd, CPA, CVA, Owner of Stidd CPA

As 2025 approaches, tax planning is more important than ever. With recent changes in tax laws, inflationary pressures, and evolving financial circumstances, being proactive about your taxes can save you significant money. Whether you’re an individual taxpayer or a business owner, adopting smart strategies before year-end can make a big difference when tax season rolls around. Below are some key tax strategies for the balance of 2024 that will help you minimize your tax liability and make the most of the current tax landscape.

1. Maximize Retirement Contributions

Contributing to retirement accounts is one of the most effective ways to reduce taxable income while securing your financial future. Here are the key contribution limits for 2024:

– 401(k) Contributions: The contribution limit for 401(k) plans is $23,000 for 2024, with an additional catch-up contribution of $7,500 for individuals aged 50 or older. Contributions to traditional 401(k) plans are made pre-tax, reducing your taxable income.

– IRA Contributions: For 2024, the maximum contribution to an Individual Retirement Account (IRA) is $7,000, with a $1,000 catch-up contribution for those aged 50 and older. Contributions to a traditional IRA may be tax-deductible, depending on your income and whether you or your spouse is covered by an employer-sponsored retirement plan.

– SEP and SIMPLE IRAs: For self-employed individuals and small business owners, contributing to a Simplified Employee Pension (SEP) IRA or a Savings Incentive Match Plan for Employees (SIMPLE) IRA can significantly reduce taxable income. SEP IRA contributions can be as high as 25% of your compensation, up to a maximum of $69,000.

2. Leverage Health Savings Accounts (HSAs)

If you’re enrolled in a high-deductible health plan (HDHP), contributing to a Health Savings Account (HSA) is a tax-efficient strategy. HSAs offer a triple tax benefit: contributions are tax-deductible, earnings grow tax-free, and withdrawals for qualified medical expenses are also tax-free.

– For 2024, the HSA contribution limit is $4,150 for individuals and $8,300 for families, with an additional $1,000 catch-up contribution for individuals aged 55 or older.

– HSAs are an excellent way to save for future healthcare expenses while lowering your taxable income. Contributions can be made up until the tax-filing deadline (April 15, 2025) to count toward your 2024 taxes.

3. Take Advantage of Capital Gains and Loss Harvesting

Capital gains tax planning is crucial for investors with taxable investment accounts. If you’ve experienced significant gains in your portfolio, consider these strategies:

– Harvest Capital Gains: If your income places you in the 0% capital gains tax bracket (for single filers with income up to $44,625 or married filers with income up to $89,250), consider selling investments with gains to avoid paying federal taxes on those gains.

– Harvest Capital Losses: If you’ve experienced losses in your investments, selling those assets can help offset capital gains. This strategy, known as tax-loss harvesting, allows you to offset an unlimited amount of gains and deduct up to $3,000 of excess losses against other income. Losses exceeding this amount can be carried forward to future tax years.

4. Charitable Contributions

Making charitable donations is not only a way to give back but also a powerful tax-saving tool. Under current law, you can deduct charitable donations if you itemize your deductions. However, there are ways to enhance the tax benefits of charitable giving:

-Bunching Donations: If your itemized deductions do not exceed the standard deduction ($14,600 for individuals and $29,200 for married couples in 2024), consider bunching several years’ worth of charitable donations into a single year. This can push your deductions above the standard deduction threshold, allowing you to benefit from itemizing.

– Donor-Advised Funds: If you want to make a large charitable contribution now but spread the donations to specific charities over time, consider contributing to a donor-advised fund (DAF). You can take the tax deduction in the year you contribute to the DAF, even if the money is not distributed to charities until later.

5. Review Tax Credits and Deductions

Certain tax credits and deductions can significantly reduce your tax bill. Make sure you’re taking full advantage of the following:

-Child Tax Credit (CTC): For 2024, the Child Tax Credit is $2,000 per qualifying child under the age of 17. The credit begins to phase out for single filers with income over $200,000 and joint filers with income over $400,000.

-Earned Income Tax Credit (EITC): The EITC is a refundable credit for low- and moderate-income earners. For 2024, the maximum EITC is $7,830 for a family with three or more qualifying children.

-Energy Efficiency Credits: If you plan to make energy-efficient improvements to your home, such as installing solar panels, energy-efficient windows, or insulation, you may be eligible for the Residential Clean Energy Credit. This credit allows you to claim up to 30% of the cost of qualifying home improvements through 2032.

-Education Credits: If you’re paying for higher education expenses, the American Opportunity Tax Credit (AOTC) provides up to $2,500 per student for qualified education expenses. The Lifetime Learning Credit offers up to $2,000 per tax return for education expenses at eligible institutions.

6. Consider Estate and Gift Tax Planning

If you’re concerned about estate taxes or want to pass on wealth to family members, 2024 offers opportunities to gift assets while reducing your taxable estate. The annual gift tax exclusion is $18,000 per recipient. You can gift this amount to as many individuals as you like without triggering any gift tax or affecting your lifetime estate and gift tax exemption (set at $13.61 million in 2024).

7. Use Tax-Deferred Investment Accounts

If you’ve maxed out your 401(k) and IRA contributions, consider tax-deferred investment vehicles, such as 529 Plans for education savings or tax-deferred annuities. These accounts allow your investments to grow without being taxed until funds are withdrawn, potentially lowering your overall tax burden.

8. Roth IRA Conversions

If you expect your income to be lower in 2024 or foresee higher taxes in the future, consider converting a portion of your traditional IRA to a Roth IRA. Although you’ll pay taxes on the amount converted now, future withdrawals from the Roth IRA are tax-free, provided you meet certain conditions. This strategy is particularly useful if you expect to be in a higher tax bracket later or want to leave tax-free income to heirs.

9. Plan for Changes in Tax Laws

While many provisions from the Tax Cuts and Jobs Act (TCJA) are still in effect, some may expire or change in the coming years. It’s essential to stay updated on potential legislative changes that could impact your tax planning. Working closely with a CPA can help you navigate these uncertainties and optimize your tax strategies for future years.

Conclusion

The tax landscape in 2024 presents several opportunities for taxpayers to reduce their liabilities and maximize savings. By strategically contributing to retirement accounts, leveraging tax credits, utilizing charitable giving, and considering capital gains planning, you can minimize the taxes you owe and keep more of your hard-earned money. Consulting with a CPA is the best way to ensure you’re taking full advantage of these tax-saving opportunities and staying compliant with IRS regulations.

If you have any questions or would like personalized advice, contact your CPA to discuss the best tax strategies for your specific situation.

Brian Stidd has nearly 20 years of experience in both public accounting and
the private sector. His experience in both public and private sectors gives
him a unique ability to assist businesses. Brian specializes in business and
individual tax planning, advisory and preparation as well as general business
accounting and advisory.
To learn more or get in touch, visit stiddcpa.com

Challenges in Assessing a Business Interruption Claim

By: Charles Amodio, CPA, CFF, MAFF, MBA, Partner at FAZ Forensics

Business interruption, is the temporary cessation of business operations on either a partial or complete basis, as the result of a specific and sometimes catastrophic event. In terms of insurance coverage, the loss event is the result of a covered peril, i.e., fire, hurricane, or tornado.

Often, falling under business interruption coverage are separate components, such as the insured’s business income loss as well as coverage for extra expenses incurred to mitigate the loss. The business income loss, which at times is used interchangeably with business interruption, is the portion of the coverage that indemnifies the insured for the loss business income which the insured would have earned but for the loss. The term “but for the loss” is an important concept to consider for a moment, as it is often misunderstood and becomes a point of contention.

The insurance contract between the insured and the insurer is designed to make the insured whole, and to not unduly enrich the insured through an insurance recovery. Often, an insured operates under a faulty assumption that the insurer will pay them for the lost profits during the period of interruption, less any actual profit or loss, the difference being the recoverable loss. This is incorrect as the coverage is for actual loss sustained; accordingly, deductions must be taken for certain expenses that were not incurred during the loss period. The concept of discontinued expenses is sometimes an area that is difficult for some to understand.

The forensic accountant should examine the insured’s profit and loss (P&L) statement for a period of time ending prior to the date of loss. The closer the period end date of the P&L statement is to the date of the loss, the more timely the information will be and a better metric to help in the determination of the loss.  The fixed or variable expenses are analyzed, and the variable expenses (those that vary directly with sales), are segregated from fixed expenses to determine the discontinued expenses. These expenses are typically expressed as a percentage of sales, although in some instances, averages are also used.

The variable expenses attributed to the lost sales during the loss period become the basis for the discontinued expenses that are deducted to calculate the business income loss, cost of sales being one of the best examples of such an expense.  In some situations, the line between a fixed or variable expense is not straightforward, as these expenses have both fixed and variable components. These semi-variable expenses, depending on their materiality to the insured’s operations as well as the claim, often require additional analysis. An insured’s payroll is an example of one such item that requires further scrutiny, specifically to determine the divide between hourly and salaried employees.

Another point of contention can be the issue of indemnity period versus loss period.  Specifically, if there is a difference between the length of time taken or should have been taken to repair the damaged property to pre-loss condition, or the condition of the property, but for the loss. Careful consideration should be taken in regard to any potential improvements and betterments to the damaged location during the restoration period.  In this instance, if the length of time to complete the repairs exceeds the period of time it should have taken, either because of the improvements or because the insured has not taken measures to mitigate the loss, the indemnity period would be shorter than the actual loss period, and the insured’s recovery would be based on the shorter period.

In regard to the measurement of the insured’s actual loss sustained, the forensic accountant should be cognizant of the insured’s ability to mitigate their loss either during the loss period or shortly thereafter. Specifically, the insured may be able to mitigate the lost sales either through a resumption of partial operations at the damaged location or temporary location. The insured may also shift production to an undamaged portion of a manufacturing facility, add additional shifts, or temporarily outsource production to a competitor. The insured may be able to make up a portion its lost sales for the rescheduling of appointments, in the case of a professional service provider.

Often, an insured has additional coverage for the reimbursement of certain expenses that are incurred as a direct result of the loss. Common examples of such an expense are the additional rent incurred to shift production or sales to a temporary location and the rental of equipment, such as portable generators, to continue partial operations at the insured’s affected location.  The extra-expense coverage reimburses the insured for the expenses incurred during the loss period which exceed normal operating costs. Consideration should be given to the extent and type of expenses for which the insured is reimbursed.  A determination must be made to ensure that the expenses are actually “extra” and are not ordinary to everyday operations of the business. An example of this would be the differential between employee overtime that exceeds normal pre-loss overtime, or the payroll of salaried employees incorrectly included in extra expenses. 

As a forensic accountant, communication is essential to the amicable settlement of the loss.  Although claims adjusters and forensic accountants have handled numerous business interruption claims, this is typically the first experience for many insureds.  Therefore, the forensic accountant needs to take the time to make sure the insured fully understands the process.  This level of communication on the front end will foster a smoother settlement process.   

At FAZ Forensics, we handle property and casualty claims resulting from fires, auto accidents, water damage, mechanical breakdown, power outages, fraud, terrorist attacks, employee theft, natural disaster and more. Our insurance experience has allowed us to help successfully settle claims involving coverage issues and circumstances such as business interruption, inventory losses, loss of rents, subrogation, coinsurance and employee theft claims.  

The insurance community relies on our team of experts on insurance cases for our extensive knowledge of commercial and no-fault insurance concepts and contracts and our familiarity with both first-party and third-party liability insurance claims. In addition, we have worked with adjusters, claims representatives, insureds, claimants, attorneys and public adjusters to successfully resolve thousands of complex insurance claims.  For claims not settled amicably, we have a thorough understanding of, and participation in, the appraisal process as both appraisers and umpires, and have testified as experts at arbitration and mediation. 

Back to Business with the ARCC

Pictured above: The ribbon cutting for Uncle Mario’s Garage, hosted by the ARCC

Summer is a wonderful season where kids enjoy a break from school, families take vacations, adventurers check things off their bucket-list, and some businesses enjoy their busiest time of the year. It is certainly an exciting time, but as we close the chapter of Summer and welcome in the Fall, we are excited for the opportunities that the changing of seasons will bring.

Here at the ARCC we don’t like to assume anything, but we do notice patterns, and the autumn months seem to invite their fair share of ribbon cuttings, fundraisers, workshops, and showcases. The Adirondack Regional Chamber of Commerce has been hard at work planning a wide array of events that will inspire, educate, and motivate attendees to finish out 2024 strong.

Annual ARCC Business Awards

For over 30 years, the ARCC has been recognizing the incredible businesses that serve our region at our annual business awards celebration. The categories may have changed over the years, and businesses come and go, but one thing remains the same – this event brings the community together for a morning of celebration and gratitude. 

This year, we are enthusiastically recognizing 44 nominees in 7 categories! This is certainly a record number of nominees in recent memory. The categories cover large and small businesses & nonprofit organizations, professional businesses, rookie businesses, and a community champion business. What makes this event extra special is during the event remarks attendees get the opportunity to learn a little bit about each nominee before the winners are announced. Please join us for this celebratory event on October 3rd, from 7:30 – 10:00 a.m. at The Queensbury Hotel in downtown Glens Falls.

Get ready to learn at these workshops & panel discussions

Learning is a lifelong process, and as the world changes around us we are always looking for opportunities to continue providing educational events for our business community. The ARCC is collaborating with members to provide some incredible workshops and panel discussions to satisfy any learner’s appetite.

The Saratoga County Chamber of Commerce has partnered with the ARCC for a workshop exploring how a sense of belonging in companies and communities affects talent recruitment, workforce retention, and community investment. We feel this event is really for everyone and are looking forward to the ripple effect of its impact in our business community. Attendees will learn practical insights and best practices from expert presenters and panelists at this half-day workshop about building belonging in your company and community. The workshop will also feature a Keynote Discussion on: “Reimagining Talent in Modern Workplaces” with Netta Jenkins, CEO of Aerodei, author, and leading authority on global inclusivity. Committed panelists and presenters include representatives from: GlobalFoundries, Saratoga Hospital, Warren County EDC, SUNY Adirondack, Saratoga EDC, North Country Janitorial, Six Flags Great Escape, Arrow Financial, Elite 9 Talent Solutions, Adirondack Studios, and more to be announced. This dynamic event will be held on October 9th from 8:00 – 11:30 a.m. at the SUNY Adirondack Saratoga Campus in Saratoga Springs. Pre-registration is required, and space is limited, so don’t sleep on this one!

For our marketing professionals, and those looking to learn more, we have partnered with Trampoline Design, an award winning NYS WBE full-service marketing & design agency with 20+ years’ experience, to offer a panel discussion on “Rebrand vs Refresh”. How do you know when it is time to rebrand versus refresh a campaign? Perhaps this is a question on many people’s minds, and the team at Trampoline is ready to answer this question and more. Attendees will leave this session with a self-survey list gauging their brand, tactics for not becoming complacent, tips for finding the right partner, and how to prepare for a rebrand or a campaign overhaul. Panelists include: Trampoline Design Partner/Creative Direction Derek Slayton, Partner/Business Management Paula Slayton, Business Development Amanda Magee, and Brand Strategy Sean Magee. We are excited about this one, and hope you are too! This workshop will be held on October 10th from 8:30 – 10:00 a.m. at the StoredTech Collaboration Center in Queensbury.

Perhaps you are looking for more information on how to grow your business in 2025 and beyond. We may have the event for you. The ARCC has partnered with TD Bank to host a two-part panel discussion on access to capital strategies for growth. This discussion features financial leaders and strategists that will focus on resources available to help grow your business. Panelists for the Access to Capital session include: Joseph Bailey, VP Small Business Relationship Manager with TD Bank, Nicole Deyo, Vice President of Pursuit, and Jamie Cecilia, Loan Officer with AEDC. Panelists for the Strategies for Growth session include: Jeffrey Boyce, Upstate Branch Manager of the SBA, Greg Chanese, Certified Business Advisor with NY Small Business Development Center, and Brian Rollo, Owner of Brian Rollo Consulting Group. Sound interesting? Please join us on October 23rd from 8:00 – 10:30 a.m. at The Queensbury Hotel in Glens Falls.

Annual ARCC Business Expo

The ARCC Business Expo is an excellent way to learn about the businesses in our region, meet new people, and reconnect with old friends. We literally take over the first floor of The Queensbury Hotel with 85+ exhibitors that feature product demonstrations, food & beverage samples, resources and so much more. This is definitely an event you do not want to miss! Bring plenty of business cards and prepare to network the night away. This event is free to attend, with fees to exhibit, and will take place on November 6th from 4:00 – 7:00 p.m. at The Queensbury Hotel.

Mixers & Ribbon Cuttings

The networking opportunities continue as the ARCC hosts mixers and ribbon cutting celebrations throughout the end of the year. Our mixers draw anywhere between 75-200 people and are hosted at different locations allowing our members an opportunity to check out new venue spaces, sample delicious food & drink, and make those lasting connections that ensure our business community grows and thrives. Plus, they are kind of fun! And if you’ve never been to an ARCC ribbon cutting, you are missing out. These celebrations end up turning into mini-mixers as we celebrate our members while mingling with new and old friends. You just never know who you are going to meet at an ARCC ribbon cutting.
If you take anything away from this piece, it will hopefully be that the ARCC is here to support your business with exciting offerings to propel you through the end of 2024 and beyond. Get back to business with the Adirondack Regional Chamber of Commerce. All our upcoming events can be found at www.adirondackchamber.org/events.

Veteran Owned: Hunt Companies

From the hardships of military life, challenges of navigating parenthood, and unpredictable economic changes, Juan and Amie Gonzales have overcome a lot in their lives. Through every obstacle however, they remained committed to their community and each other. 

As the President of Hunt Companies, Inc. Amie views her team as a family and is dedicated to leading them to success. Juan supports her as the Chief Financial Officer for the company, creating strategies to ensure they make it through every obstacle. While their success with Hunt Companies is impressive, it is their continued dedication to serving their community that makes Juan and Amie such admirable leaders.

In 1986, Amie’s father, Dennis Hunt, began a construction business known as Hunt Construction Services. The name was later changed in 1992 to Hunt Companies, Inc. 

Growing up, Amie always enjoyed learning about her father’s business and thought about the possibility of taking over for him. When she graduated high school, Amie earned an associate’s degree from Herkimer Community College. She then continued working with her father, until an army recruiter tracked her down in the parking lot. Dennis was a Navy veteran and Amie had always wondered if she could make it in the military. She decided to take the leap and enlisted in the Navy, vice the Army. 

Like Amie, Juan’s father was also a veteran having served in the Army. For him, enlisting in the military was a way out of the neighborhood, and provided more opportunities for his life. He participated in a
buddy program with three of his friends and joined the Navy two weeks after high school. 

While in the Navy, Amie was a journalist writing stories that would be distributed worldwide. She also did some videography work and photography. Eventually, the Navy combined the photographers, journalists, and lithographers to create mass communication specialists. Amie continued producing stories, photos, and videos for various media outlets. She spent most of her time on the east coast, but was deployed several times.  Juan was in the yeoman rating, where he managed a lot of different administration and finance functions. 

“They sent me to Hawaii for three years as an 18 year old kid, and everybody asks why I stayed in the Navy for that long? It’s because they sent me to Hawaii for three years,” Juan shared. 

At about his 10 year mark in the Navy, Juan joined the flag writer program. While in this program, he managed the offices of senior Navy and Joint leaders. 

He shared that this role was, “Where I honed all of my office manager skills, change management and process improvement skills, financing, budgeting… All that really was a great pathway walking into Hunt Companies.”  

Juan & Amie; Admiral and Mrs. Giambastiani, Vice Chairman of the Joint Chiefs of Staff; and Denny & Cindy Hunt at their dual reenlistment ceremony in the Pentagon (2007)

Juan and Amie met in Millington, Tennessee — the home of Navy personnel commands. This was Amie’s first active duty station following her schooling and also where the two began their relationship. However, the military lifestyle meant that being together consisted of quite a bit of time apart. They spent hours driving to see each other on weekends when Juan was stationed in the Pentagon and Amie in Norfolk, VA and communicated as often as they could. 

“Because we were both active duty, we both understood the lifestyle, we understood what sacrifices had to be made on both sides and we were willing to do that. We had trust and faith in each other,” said Amie. 

Eventually the two were married and welcomed their son Ethan into the world. This made being long distance even more difficult, and there was a period of time while Amie was deployed that Juan had to care for Ethan himself. Juan shared that, through the challenges, he and Amie often referred back to the quote by Green Bay Packers coach Vince Lombardi, who said, “Once you agree upon the price you and your family must pay for success, it enables you to ignore the minor hurts, the opponent’s pressure, and the temporary failures.” Having served an eight year long career in the military, Amie decided that she would leave in order to be with her son.

Once she left the Navy, she began working remotely and focused on getting her master’s degree from Strayer University. She then returned to her father’s business and found that the skills she had acquired in the military helped her be successful at the job. “The experiences from the service, the leadership that we learned— the accountability, determination, all those things that the service teaches you— directly applied to what we were doing here at Hunt Companies and really helped us refine what my father had started,” Amie shared.  

Juan continued in the Navy for 20 years before retiring, but not before he earned his master’s degree. “When we came up here, I was happy to be retired and didn’t have any plans. I wanted to be the first confirmed Washington county sasquatch and started growing out my beard and my hair,” he joked. However, the plan changed in 2015 when Denny and Amie brought him on as the Chief Financial Officer for Hunt Companies. 

While HCI had many successes, they experienced a major loss when their biggest customer stopped construction that year. “In one phone call, 8 million dollars worth of work disappeared for the year with us not knowing where the work was going to come from,” explained Juan. Luckily, they were able to resolve the conflict and not lay off a single employee, but they realized the importance of having a backup plan and not relying on one customer for too much of their income. As a result, when the pandemic hit in 2020, Juan, Amie, and her brother Jason, the Vice President and Operations Manager, were prepared and refined the plan they had created. 

“When Covid hit in 2020 we were actually ready for it, we just dusted off the book, made some tweaks to it and actually kept our plan on how to survive a tough year,” said Juan. They were able to get through the difficult time without letting go of anyone on their team. Today, the company continues to thrive and Amie, Jason, and Juan are working on continuing to build a strong foundation for the future of Hunt Companies. “My main goal is just continuing to strengthen the foundation,” said Amie. 

While the two are extremely proud of how far Hunt Companies has come, their biggest achievement has been the impact they’ve had on their community. “When you find that level of success, you have to give back to the community that you’re in. America has survived 240-plus years because you’ve always given some to the next generation,” said Juan. Amie feels the same way saying, “Our businesses and our communities will thrive when they invest in each other.” Recently, Amie took over as the Chair for the SUNY Adirondack Board of Trustees and Juan is the Chairman for the Warren/Washington County Industrial Development Agency. 

“To be able to run two chairs in one family on vital community boards here is special to us personally and shows people you have to stay involved even sometimes when you do get a little tired,” shared Juan. 

When they are not busy giving back to their community or running Hunt Companies, Juan and Amie love traveling. They still keep in touch with friends from the military and enjoy visiting them when they can.
“With military buddies, you pickup where you last left off, it doesn’t matter if it’s one day or ten years,” Juan shared. The two also have bees that they care for and spend time outside gardening. In the future, they are looking forward to retiring and preparing to see how Hunt Companies grows under the next generation. 

Photos Provided.

Changing Lives Through Lenses

Vision is a privilege that can easily be taken for granted, but for many, clear sight depends on the expertise of dedicated opticians. Yet, not everyone has the luxury of easy access to an optometrist or the means to afford a new pair of glasses. 

Recognizing this, Lions Club member Josh McIntyre is on a mission to make vision care more accessible. By providing eyeglasses to those in need, he’s helping people see the world with newfound clarity
and ensuring that everyone has the opportunity to experience life through a clearer lens. 

As a New York State registered optician, Josh has a passion for helping people see by providing them the right prescription. He was inspired by his grandfather-in-law Lion John Banach PDG (past district governor) to join the Lions Club. The Lions Club is the world’s largest service organization, with more than 1.4 million members. They have several global causes with vision being one of them. 

Josh McIntyre of the Glens Falls Lions Club

Because of his occupation, Josh saw the Lions Club as the perfect way to help serve his community. “I saw it as a great opportunity to bring some of the knowledge and services that I can provide to the Lions Club,” shared Josh. 

He found inspiration when the non-profit organization Remote Area Medical (RAM) visited the Hudson Falls area. 

This organization provides similar health services and Josh thought, “If they can do this nationally, why can’t we do this locally?” 

He then began researching and reached out to another Lions Club in Niagara Falls. They invited him to one of their clinics where they were able to provide people with a no-questions-asked eye exam.
The exam provides people with a new or updated prescription which they can use to order the needed glasses. 

From there they are given the choice of a frame and then a date when their glasses will be ready. This is an incredible resource for people who need an updated prescription or can’t afford to replace old frames. “It gives them the opportunity to pick out new frames versus using the old ones that may not be well fit or ruined and glued together,” explained Josh. 

The clinic was a huge success and had an impact on hundreds of people. “This is something that is very rewarding seeing the amount of people that needed the glasses. We ordered 90 pairs of glasses within 6 hours,” Josh shared. 

He went on to say, “That’s about 90 people that couldn’t or didn’t have eyeglasses, [their] most recent prescription, and/or any prescription, are now going to be able to have that vision again.” 

In order to meet the needs of the mass amounts of people that need new glasses, Josh also participates in another program that reuses old frames. As people get new prescriptions and need to change their glasses, they often end up with older pairs that are still in excellent condition. 

Collection boxes for these old frames are located all throughout Glens Falls such as at optometrist and ophthalmologist offices, Crandall Library’s park entrance, banks, and Walmart. 

After the glasses are collected, Josh removes the old lenses and fits them with new prescriptions tailored to the needs of each individual. He can create both single vision lenses, used for either distance or reading, and bifocal lenses, which are convenient for people who need correction for both near and far vision. 

Currently, he has 300 pairs of frames that people can pick from. This not only provides people with something they need, but allows them to have a say in their appearance which is a huge confidence booster. They are able to see clearly and feel good about the way they look at the same time. 

The success he’s seen through these programs has inspired Josh to begin working on bringing a clinic to the Glens Falls area. 

“It’s inspiring me to bring that to the East side of New York, mostly in Glens Falls but not limited to Glens Falls,” Josh said. 

He wants to help even more people locally and even expand in the future to the Schroon Lake and Salem, New York region. If you’re interested in helping community members gain access to better vision care, consider dropping off your old frames in one of the donation boxes. 

This program is just one of the many ways the Lions Club helps the community and serves those in the area. For more information, please contact Josh at gflionjosh@gmail.com 

Photos Provided.

What AI Does Not Know Yet & What It Needs To Know Better 

Artificial Intelligence (AI) is among the most talked-about business and technology trends.
Users interact with AI in a variety of use cases. Organizations across industries, services, and sizes can use AI to their potential benefit. Benefits of AI include process optimization, improved operations, increased productivity, reprioritized costs, and enhanced products and services. 

Digital transformation has made information more widely available; however, due to its format, organization, or structure, not all of this information can be effectively utilized by AI. Understanding what AI knows and does not know is crucial when considering its application in your business. It is the difference between simply “knowing” about AI and effectively “doing” with AI. By acknowledging what information AI can and cannot yet access, businesses can make informed decisions about leveraging AI for practical applications. Furthermore, as AI technology advances, its “knowability” will continue to evolve.  Staying informed about what remains outside and inside AI’s capabilities is critical for users to make the most valuable and informed decisions possible.

What A.I. Knows

AI can draw upon born digital and digitized information, including public data, private data, the Internet, human-created data, and labels for a specific application or purpose. Notably, there are important considerations for the sourcing of information to build and train AI applications and the use of those outputs in a publication or for products and services. 

Among them concerns about a data source’s quality, structure, and verifiability as well as potential bias, copyright, or other regulatory matters. The AI we have today knows practical and applicable amounts of information. Still, organizations and AI users need to ask and evaluate what information might be incomplete, missing, or needing improvement before further embedding and integrating the technology into core business operations and critical technologies.

What AI Does Not Know (Yet)

Organizations may not recognize the total value of their information assets. While digital transformation has made strides, significant informational value remains obscure within “unknown unknowns” (e.g., information we do not know exists and in what condition or format), analog physical materials, and localized content.

To unlock the full potential of these information resources and drive innovation, organizations must prioritize a comprehensive information management strategy. This strategy involves uncovering undiscovered information, digitizing analog assets, and managing localized content to channel it into actionable resources and tools that can be integrated considerately into AI-powered systems.

Undiscovered Information

Despite advancements in digital transformation, many organizations harbor untapped reservoirs of information – these are the unknown unknowns. Critical information often remains obscure, limiting insights and hindering strategic decision-making. 

AI, while powerful, is constrained by the data it is trained on, unable to unlock the full potential of these hidden assets. To maximize the value of AI and drive business growth, organizations must prioritize the discovery, documentation, digitization, and accessibility of information assets. By breaking down silos and empowering data-informed practices, organizations can uncover new opportunities, enhance operational efficiency, foster partnerships, and improve their products and services.

Undigitized Analog Assets

Untapped potential lies within the analog archives of many organizations. Analog means not computerized or digital and is a physical asset. Historical documents, reports, and media, often containing invaluable insights into brand evolution, market trends, and research, are frequently stored only in physical storage. 

Neglect, resource constraints, and a lack of understanding of their strategic value often hinder their digitization. This digitization delay creates a growing resource debt as the cost and complexity of converting analog materials can increase over time. Moreover, the inability to harness these assets limits organizations’ capacity to leverage AI for product development, customer service, and broader business objectives. By investing in digitization now, companies can unlock the hidden value within their analog archives and position themselves for future success.

Localized Digital Content

Organizations often struggle to harness the full potential of their digital assets. While data may exist in digital form, challenges abound such as: poor organization, outdated formats, proprietary restrictions, and integration difficulties. Local digital content, especially on in-house servers or legacy systems, is often inaccessible to AI tools due to unstructured formats and compatibility issues. However, this issue is improving and new AI applications are coming to browsers and desktops that can assist with these matters. 

Although AI can assist in specific tasks, its effectiveness is limited by the quality of training data and the specific nature of organizational content. Successfully implementing AI requires substantial investment, careful planning, and expert guidance. As organizations migrate to the cloud, these challenges may persist, amplified by complex storage and security considerations. Despite these obstacles, the future of AI in managing digital content has potential, and proactive steps are essential to unlock its full potential.

What AI Needs To Know (Better)

Organizations must bridge the gaps between often overlooked, undigitized, local, and structured, well-managed information to leverage AI fully. This requires a strategic approach to information management including: robust curation, digitization, preservation, and accessibility initiatives. By fostering collaboration between IT, organization units, and informational management professionals, organizations can develop innovative methods to generate more value from their information assets. A holistic approach will create a more comprehensive and reliable information base to empower AI-informed insights and improve business decisions.

Conclusion

Organizations must understand the importance of their data, digital assets, and intellectual property to fully harness AI’s potential. While AI has made strides, it is constrained by the quality, accessibility, diversity, and specificity of the information it utilizes. By investing in comprehensive information management, organizations can unlock hidden value, drive innovation, and advance their goals. As AI evolves, a proactive approach to information management will be essential for an organization’s progress and sustainability. Organizations will have to weigh the benefits, costs, and risks of AI along with a constantly shifting landscape around energy impact, copyright, security and threats to be determined. 

Top 5 Things to Protect Your Physical & Mental Health While Running a Small Business

As a small business owner, one thing we understand is the importance of time management. 

Even with meticulous planning of our days, we can quickly find our lists of “To Do’s” pile up faster than we can blink, and we can find ourselves stressed out in the moment. What does stress do to our physical and mental health? When we experience stress in prolonged periods of time our physical and mental health suffers. We start to feel the effects of stress in not being able to concentrate, experiencing digestive issues, our heartbeat may rise along with other tightness and tension in various areas of our body. These symptoms indicate a dysregulation in our nervous system and our body needs a reset. 

When stress happens here are five things you can do to help with all the emotions and overwhelming thoughts you may experience. 

1. Sleep 

Adults should strive for 7-9 hours of sleep a night. Studies show anything less than 6 hours a night can cause mental distress. The first question I ask when beginning an initial therapy session with someone is how their sleep is. Did you know that REM sleep is what restores and heals our mind and body? So without adequate sleep our body and mind cannot function at full capacity. 

2. Sunlight 

Improves our physical and mental health. Research shows that the sun provides our mind and body with Vitamin D for bone health, increases serotonin for a calm mood, and melatonin for adequate sleep. We need 15-20 minutes of sunlight a day for optimal health. Living in the northeast we experience long, gloomy winters. To help make sure we get adequate sunlight, buying a Light Therapy Lamp is highly effective to supplement the dark, frigid days. I use this lamp in my office daily to ensure I am getting what I need in vital nutrients. 

3. Unplug and Get Moving 

Put your phone and other electronic devices on “do not disturb,” and take a 20 minute walk. Unplugging from technology for 20 minutes and walking is a terrific way to reset our nervous system. 

4. Grounding Techniques 

Help people become aware of the present moment, by doing so an immediate reduction of the intensity of our emotions decreases. Our bodies react well before our brains catch up. When we engage in grounding techniques, we get our brain and nervous system communicating with one another. An example is utilizing your senses to get your mind and body communicating with one another in the present moment. For example, identifying three things you see, three things you hear, and three things you feel as in physical touch. Other grounding techniques that I teach are listening to music, breathing exercises, and guided imagery. 

5. Hobbies

 Doing things that bring us joy. To keep our peace in mind and body it is necessary for us to not lose sight of what energizes and rejuvenates us, so that we can keep moving forward to our next goals. So read for pleasure, engage in some art, do your favorite exercise or sport. Anything that brings peace and joy to your day is what enhances your nervous system to recognize these positive emotions. 

In conclusion, as entrepreneurs we have had to master the art of time management. By incorporating these five tips into our daily lives, we can build a solid routine that nourishes our physical and mental wellbeing. When we are our best version of ourselves, we can put all our creative drive and passion into the small businesses we love.


Disclaimer:
This article is a whole health approach and not meant to treat any specific diagnosis.  

Market Share: Yours for the Taking

For many businesses locally (and nationally), the climate being created by inflationary pressures, housing prices, interest rates, and available labor market, is creating a large and sudden decline in their company’s revenue; a decline that could create opportunities for competitors to scoop up Market Share.

Why:

As conditions move from boom to doom for many businesses, they will begin to experience the inevitable panic that these types of swings bring. They’ll be asking: Are we going to be okay? What happens if revenue does not continue to increase? Are we going to have to let anyone go?

As these questions surface, management teams will inevitably start looking for costs to cut, line items to delete, and ways to save their salaries.

This contradiction— looking for ways to just simply survive rather than explore ways to continue growth through a rough business climate— almost always starts with cutting Sales and Marketing departments. The decision to cut marketing costs and downsize sales forces will inevitably shrink the exact thing businesses need: Revenue. 

As revenues decline, businesses are forced to take another hard look at cuts. With the low hanging fruit already gone, companies will need to make harder decisions.

How:

The opportunity for an upcoming competitor lies in the space created for them by the shrinking brand awareness and lack of lead-generating activities of the company making cuts. To grow your own market share, you can essentially move into the gap created by their absence. I say “essentially” as there is a little extra work needed to get there. 

To take advantage of this opportunity and ensure its success, we recommend you do 3 things before looking to fill the void.

  1. Strengthen Your Brand
    Moving buyers to your camp relies on having a very strong brand that resonates with them. It’s not enough to say who you are and have your company values on your website. Your brand is much, much more than just a logo and a slogan. You need to walk the walk you talk. Then, focus on the marketing and sales activities that reinforce who you are as a company and
    what’s important to you.
  2. Double down on your Target Market
    Many businesses make the mistake of trying to market to “everyone,” but the real power lies in zeroing in on your target market. By becoming hyper-focused, you not only save money on advertising but also attract the right prospects who are more likely to self-qualify before they even reach out to you (we know this reaction as, “Hey, it sounds like they’re talking about me!”).

    Take the time to dive deep into demographic details like the geographic location, age and income of your audience, and don’t overlook psychographic information. Understanding the psychological reasons why clients choose you—often rooted in the emotional challenges you help solve—can make your marketing efforts far more effective. 
  3. Get Creative
    Lastly, you need to get creative. Stepping into a Brand Awareness and Lead Generation void left by a competitor does not mean you do exactly what they did. Spend some time considering what you do better and how to give voice to that. Identify your advantage in the market and really press that advantage. Look for ways to be visually different. Use highly emotional content to get attention and make sure that the problem you are solving is somehow important to the viewers’ survival.

This is not a short-term play, although it may have some immediate gain. You should be planning an overall marketing and sales strategy to garner your competitor’s market share that spans 12 to 18 months. 

As always, it’s important to set clear milestones and metrics, and to define your goals up front. Monitor your channels and campaigns at least monthly, and if any activities aren’t delivering results within 90-120 days, it’s time to move on.

As a newcomer, smaller company, or rising star, you only get so many opportunities to take large pieces of market share away from the established 20-year hometown competitor. Don’t miss this one.

The Hyde Collection 2024 Gala

Photos courtesy of Jim McLaughlin, McLaughlin Photography

The Hyde is thrilled to be hosting their annual gala on Saturday, September 14, honoring Dr. John Rugge and Victoria Palermo. This year’s theme is “Celebrating the Healing Impact of Art.” Throughout the past few years, the number of visitors have increased, showing the impact and importance that the Hyde Collection has had on the community. The gala celebrates all that the Hyde Collection has to offer and looks to the future of the museum as well. 

Each year, the Hyde Collection hosts a fundraising gala to support and expand the museum’s operations. This year, the focus is on building support for The Reimagine Project, particularly its first phase: the renovation of the Hoopes House, the first building on the campus. Completing this project will transform the Hyde Center for Arts Education by expanding its programming space from 800 square feet to over 7,000 square feet. 

“As our programs continue to grow and our service to the community continues to grow, that space I have no doubt will be an incredible resource for The Hyde and our community at large,” said Kate Wilkins,
Chief Advancement Officer.  

This year, The Hyde Gala will revolve around the theme “Celebrating the Healing Impact of Art.” The gala is honoring Dr. John Rugge, founder of Hudson Headwaters Health Network and Victoria Palermo, a leading visual artist in the region. Both John and Victoria are leaders within their fields and they embody this year’s theme. 

“We believe that creativity is the core of wellness and is really truly required for a holistically enriching life for folks in our community,” shared Kate. 

The event will be led by co-chairs Francine and Robert Nemer. Francine serves on The Hyde’s board of trustees, and is the lead education sponsor for 2024 along with Robert. 

“We’re really excited to be celebrating with this group of people in our community who have made such an impact on the lives of residents across Glens Falls, Warren County and beyond,” Kate said. 

In addition to its fundraising efforts and celebration of John and Victoria, the gala will also be visitors’ last opportunity to see The Hyde’s summer exhibitions, which close on Sunday, September 15. 

This season’s exhibits include a surrealism show that celebrates the 100 year anniversary of the Surrealism Manifesto. There is also a show celebrating Richard Estes, one of the best-known photorealist artists, and works by rising contemporary star Daniel Giordano. 

“Those are an incredible set of exhibitions which leverage and celebrate The Hyde as a space for contemporary and modern art,” Kate shared. Guests will be able to see all these, plus many more wonderful exhibits during the gala. 

In addition to the exhibitions, there will also be a cocktail hour, followed by a dinner, and concluding with a live auction.   

Originally founded by Charlotte and Louis Hyde, the museum opened its doors to the public in 1963. Since its opening, The Hyde has continued to serve its surrounding community through numerous exhibitions and excellent programming. In recent years, the number of people visiting the museum have grown, highlighting the influence and impact of The Hyde. 

Last year, The Hyde hosted nearly 14,000 visitors and of those people almost 2,600 engaged in programming. 

“Those numbers continue to climb and I have no doubt will continue to trend upward as folks in our community come forward and join us in support during the gala and in other ways throughout the year,” explained Kate. 

For more information about the gala, or get your ticket, visit the website
www.hydecollection.org/fundraising-events/annual-gala

Rivers Risk Consulting

Six years ago, Marilyn Rivers’ birthday dinner was interrupted by a crisis—a lightning strike had hit Saratoga Town Hall, setting off a chain of events that would help shape her career. In the midst of the celebration, Marilyn—then the Director of Risk and Safety for the City of Saratoga Springs—was called into action. As town officials began to assess the immediate aftermath, all eyes turned to her for guidance. 

Thanks to her meticulous planning and expert strategies, the damages were minimized, avoiding a potential catastrophe. Today, Marilyn channels that same expertise into her own venture, Rivers Risk Consulting, where she helps businesses navigate the unpredictable waters of risk management.

Photo Courtesy of Lauren Hull Photography of South Glens Falls

Despite her impressive achievements, Marilyn never thought she would go into the risk management industry. Initially, she set out to be a science teacher, earning her bachelor’s degree in chemistry from Clarkson University and her master’s degree in secondary education from Tufts University. She then began working at a local insurance company where she had an experience that motivated her to begin
a career in risk management. 

“An individual made the mistake of telling me that I did not know what I was talking about relative to an insurance issue,” Marilyn explained, “I decided then and there to undertake the very long road of obtaining my globally recognized credentials in Insurance and Risk Management.” 

Over the next few years, Marilyn spent hours working towards expanding her credentials and building an impressive resume in the risk management field. She earned her Chartered Property Casualty Underwriter (CPCU) from the American Institute of CPCU. She also received her associate’s in risk management (ARM) and in claims (AIC) from Insurance Institute of America as well. 

“Those designations, coupled with my Bachelors in Chemistry and my Masters in Secondary Education, enable me to triage analytically – kind of like Columbo in risk,” Marilyn said. 

In addition to her educational development, Marilyn also has years of work experience adding to her credibility and expertise in the field. She worked for the City of Saratoga Springs for 20 years, during which she managed the city’s operations relationships with local, state, and federal regulatory agencies. She also helped create and implement employee health and safety programs and much more. Throughout her career, Marilyn’s passion for risk management has continued to grow. 

“Risk management is a tremendously rewarding profession. No one day is ever the same,” she shared, “Risk management is a wonderful four-dimensional spinning ball full of energy, ideas, and opportunity.
Learning how to effectively practice, mitigate, and manage risk enables us to seize opportunities as they present themselves, maintain a healthy and safe working environment, and cost-effectively conduct our businesses.”

As her career progressed, Marilyn achieved success at the national level. In 2007, she was nominated and chosen by the Public Risk Management Association (PRIMA) as the Public Risk Manager of the Year. That same year, her son was graduating from Virginia Tech— a campus that was recovering from the recent tragic shooting. 

Affected by the emotion from her son’s experience, Marilyn was able to channel those feelings in a positive way as she gave her acceptance speech to a full room of people in Boston. To this day, she reflects on that moment as a defining point in her career. 

“I asked for our profession to do better, reach higher and unite in the common goal of excellence in understanding and appreciating that our differences make us stronger. I received a very lengthy standing ovation and many new friends. My national journey began that day and has expanded across ‘the pond,’ as they say. To this day, I teach webinars, produce podcasts and provide education for public risk managers across the country. My PRIMA Family keeps me grounded and teaches me new risk ideas every day,” Marilyn shared. 

Her reputation and expertise led many people to call on her for help, even after a brief retirement in April, 2023. She realized that because she was still helping so many people, it made sense to start her own business. In July, 2023, Rivers Risk Consulting began, and Marilyn has loved continuing her work. 

“Folks don’t understand what risk is and often don’t find any value in its practice. That in itself is what makes risk management an amazing career. Each business interaction is an opportunity to change the course of business and governance in a positive way,” she said. 

When Marilyn helps any business, she always takes the time to learn about where they are currently and makes the most out of the resources they already have. She recognizes that every situation and business is different, and develops her plans accordingly. Going forward, she hopes to continue educating and helping people. 

“I hope to expand risk management educational opportunities nationally and internationally. I use LinkedIn as a teaching tool and get quite a lot of positive feedback when I take an issue and break it down for discussion so folks can begin to understand risk, how it’s mitigated, and the opportunities that present themselves in the most difficult of circumstances,” she shared. 

When Marilyn is not working, she spends a lot of her time volunteering, as she has a passion for helping others. She serves as the President of the Glens Falls Lions Club. 

“We are embarking on a new vision program for the underserved, working with the United Way on the ‘Kids with Packs Program’ and Family Services ‘Feet First Program,’” she shared. 

In addition to the Lions Club, Marilyn spends every Wednesday morning feeding and caring for the cats rescued by the North Shore Animal League. She also loves seeing her grandchildren and is very proud of her son. 

“He’s a super smart gent with a wonderful family. He now practices strategic risk management as the Chief Functional Engineer for Rolls Royce in Indianapolis. That in itself makes my risk journey the most rewarding of all,” she said. 

For more information about Rivers Risk Consulting, please visit: RiversRiskConsulting.com