Glens Falls PR Shop Goes Nuts
Green PR Firm Expands Portfolio with Cali-based Organic Pistachio Producer
Photos provided by Sustainable PR.
Glens Falls, NY –Sustainable PR, a green-focused PR firm was awarded a national account with California pistachio producer, Nichols Farms. Sustainable PR will implement a multi-faceted PR campaign to position Nichols Farms as a leading producer and distributor of organic nuts.
“Our campaign will develop brand messaging, and coverage in retail and food trade media as well as local media,” explained Tony DeFazio, Sustainable PR Founder and CEO. “We will also advise the company on influencer outreach and social media tactics. A core element of our effort will help Nichols Farms grow their organic line of products and help it achieve its growth and sustainability goals.
Nichols Farms Headquarters
The pistachio market’s growth mirrors Sustainable PR’s. The firm has expanded its client base by 50% in 2024 and seen revenue increase 150% from 2023. The surge is fueled by growing investments in environmental protection and eco-conscious products, triggering the demand for communications strategies that elevate companies’ sustainability initiatives.
“Plant based proteins are a large and growing segment of the food industry,” says Tony DeFazio, founder of Sustainable PR. “Sustainably minded buyers as well as consumer wellness trends are fueling a push towards healthier food choices. The pistachio market is seeing the fastest growth, and we are at the center of that helping Nichols Farms capitalize on the growth opportunity.” The global pistachio market was valued at approximately USD 4.20 billion in 2023 and is expected to grow to USD 5.62 billion by 2031. “We are excited to help expand and grow the Nichols Farms brand – especially its organic pistachios” Added DeFazio.
Christine Trageser, Senior Brand Manager at Nichols Farms, commented, “Sustainable PR’s proven track record of media relations in the food industry and their deep understanding of sustainability communications made them our clear choice. We are confident that their expertise will help us connect with retailers and consumers who value quality, environmental responsibility, and delicious pistachios.”
About Nichols Farms
Since 1961, Nichols Farms has tilled the fertile soil of the San Joaquin Valley in California to supply the highest quality almonds and pistachios to families across the nation. The Nichols family are caretakers of the land and committed to sustainable agriculture- integrating water recycling, composting, and other conservation practices into their farming- while generating onsite solar energy to power their operations. Nichols Farm’s organic pistachios have emerged as their flagship product with a complete line of dry-roasted flavored varieties, including hot honey, habanero lime, maple butter, and rosemary garlic. Today, four generations of the Nichols Family work together to grow, process, package, and market pistachios to retailers across the nation.
For more information about Nichols Farms visit their website nicholsfarms.com.
About Sustainable PR
Sustainable PR is a public relations agency based in the Adirondack region of New York which brings earned media expertise to green companies. Founded in 2020 by PR agency veteran Tony DeFazio, the agency builds public relations campaigns which help companies realize their sustainability commitments and take advantage of a growing sustainability market. For more information about Sustainable PR’s mission and services, visit their website sustainablepr.com or call (518) 223-9962.