‘It’s opened up great things for us’: Northern Living NY joins ARCC

LAKE GEORGE — Lake George has long been a popular spot for tourism, and Northern Living NY is working to make sure every visitor has a quality stay near the lake.

Northern Living NY is a “full-stream vacation rental management company,” offering rental homes and other services for those vacationing in the area. Owner and CEO Katelyn Moskos worked in property management prior to founding Northern Living, saying she “just saw the need for it in the area.”

“There were a lot of hotels and resorts, and big families coming that were being divided between different units,” said Moskos.

Along with her husband John, Moskos started with just one home, purchasing a lakefront property and renovating it to be rented out. 

“We started renting it, and it was successful. From there, we used the equity and purchased another home,” Moskos said. “We kept going, and I think by home number two is when I said, ‘OK, this is inspiring enough and successful enough to do this for other people.’”

Now, Northern Living NY has nearly 70 houses available for rent, with Moskos saying the company owns nine properties of their own. Northern Living works to book guests and maintain upkeep on all of the properties available for rent.

“From there, we do all the marketing, advertising, photography, videography,” said Moskos. “We take care of booking the guests, doing background checks for the guests, all of the financials. … Take care of the guests before, during, and after their stay.”

The company has a wide variety of properties available for both small groups and large ones.

“We specialize in more high-end luxury lakefront properties. Some of them are 2-bedroom, and then some of them go up to ten bedrooms,” said Moskos.

Northern Living also owns the Adirondack Kayak Company, Moskos said, allowing guests to conveniently rent kayaks or other water crafts on the lake. The company also owns Lake George Design, which can assist owners with renovations, furnishings, and more.

Moskos noted that Northern Living can connect guests with local businesses for “whatever they need,” saying the company can connect guests with private chefs, wedding planners, and more.

“We have a wonderful group of local businesses that we work hand-in-hand with,” Moskos said.

And that group will likely only increase in size, with Northern Living having recently joined the Adirondack Regional Chamber of Commerce. 

“I think it just opens the horizon even more for what we can offer for our potential guests, and what we can refer to local businesses,” Moskos said of joining ARCC.

Moskos said “it’s opened up great things” for Northern Living, noting that the Chamber helps establish and grow connections with other local businesses.

“I think it’s great networking, not only for myself, but for other local businesses,” said Moskos.

Moskos said many of Northern Living’s renters come from cities, noting that Lake George is a great place to get away from the “hustle and bustle.”

“We have about a 60% returning renter ratio, which is really great,” said Moskos. “The families continue to come see us year after year. They may not stay at one specific property, but they’ll travel within our platform, which is really nice.”