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Warren County Hires Heather Bagshaw as Director of Tourism

Written by Staff Report on . Posted in Business, Community, Featured.

The Warren County Board of Supervisors has hired experienced tourism executive Heather Bagshaw to serve as Warren County’s Director of Tourism! She begins work on April 24th, 2023.

Ms. Bagshaw comes to Warren County after working in Greene County, New York, where she served as the county’s Director of Tourism. She spent nearly 10 years overseeing Greene County’s tourism promotion efforts, and her years in the hospitality industry followed tenures with marketing agencies and nonprofits in the Capital District and New York City… Ms. Bagshaw has also worked as vice president of marketing at Destination Niagara USA.

The county Director of Tourism is responsible for planning, developing and implementing programs to promote Warren County. The Director of Tourism promotes facilities and businesses as premier destinations for leisure travel, group tours, and special events… To achieve this, Ms. Bagshaw will be able to utilize marketing and advertising campaigns through Warren County Tourism Department. As part of her role, Ms. Bagshaw will oversee a department of four full-time staff members and two-part-time staff members.

“It is an honor to be chosen as the next Tourism Director by the hiring committee and the Warren County Board of Supervisors. I am excited to be working in an area that is recognized for its year-round outdoor adventure, events, attractions, and more! I will continue to build brand awareness for the Lake George Area in New York’s Adirondacks, and continue to grow it as a top tourism vacation destination,” Ms. Bagshaw said.

Gene Merlino – Chairman of the Warren County Board of Supervisors Tourism Committee – believes that Ms. Bagshaw will have a positive impact on area tourism: “Heather has extensive experience in the tourism industry, working with different types of destination marketing offices, and we were impressed with her ideas to further develop our efforts to market Warren County and the local tourism industry,” he said. 

Ms. Bagshaw will be replacing former Director of Tourism Alfred Snow… Snow stepped down in November of 2022, after holding the position for two months.

Ms. Bagshaw is an avid golfer and outdoors enthusiast. She and her golden retriever, Roxie, are looking forward to experiencing all that Warren County has to offer.