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Building Culture In Your Business is a Journey

When you talk to business owners who are proud of where their businesses are at, they often talk  about the market, helping their customers achieve their goals, and their employees. They point to the people, their actions, and how they rise above during crucial moments. Sometimes  they’ll refer to this as having a great culture where everyone is willing to go above and beyond (i.e. giving 110%), fill in for others who are out of the office for various reasons (being team players), and having fun doing what they do best.

The question for everyone else is, how did they get there?

Here’s the reality – it wasn’t blind luck. These companies did many things the right way to get here. Some may have even been in a situation where things were bad, but they didn’t give up; they pivoted, planned, executed, and stayed true to the path they needed to be on to improve. 

Why? Somewhere along the line, they realized the issues weren’t because:

  • People didn’t want to work
  • There weren’t good candidates out there
  • They were the greatest things since sliced bread (can you imagine the days
     when there WASN’T sliced bread? – oh, the horror)

Instead, they figured out that for every finger they were pointing, there were three fingers pointing back at themselves.

RECOGNIZE

Building (or rebuilding) company culture is a lot like planning a vacation or a trip. First you have to recognize you need one. Frankly, who doesn’t need a great vacation? 

Understanding that you may have some challenges in fixing a problem (sales, service, quality manufacturing, engineering, process, etc.) within your work environment has to come first. Without identifying a challenge, how can you fix or improve it?  

That’s not to say that there’s a glaring problem in every organization. Rather, it’s pointing out that your organization has room to grow and improve – to get better than you were yesterday. 

MEASURE

Once the challenge is identified and acknowledged, you need to determine where you’re at – your benchmark.  Like traveling from your closest airport, you need to know where you’re starting in order to figure out where you can go. This identification includes measuring and evaluating – not just “trusting your instincts.”  Ask any seasoned sales leader and they’ll tell you that if you’re not going to measure it, there’s no point in doing it at all. Determining where you’re at will help you have a compass – where you start, where you’re heading, and how you’ll know you’ve been successful. 

PLAN

Next comes the itinerary. On your journey, you need to plan for stops along the way. What things will you entertain or visit? What elements do you want to include to achieve those lofty goals? Are they tied
to your company values? 

INVITE

Who’s coming on the journey? Some will challenge, some will oppose, but ultimately you’ve made the decision as the leader of the ‘family,’ that this trip is happening. Now, decide who are your strongest focus group participants. It’s not the people who are burying their heads in the sand – pretending issues will magically go away, or that potential problems don’t exist. It’s the people who see that a positive culture creates greater engagement and inclusivity. Culture helps people know how to act, especially when things are tough. When your engagement is on the rise, so are productivity and employee retention rates. Higher rates here make the business more profitable – less time retraining new people, less people taking on additional workload due to turnover, etc.

ACT

Now it’s time to get on the bus. Start executing the things your focus group planned on. Pivot, when necessary, but stay on the path – even if not everything goes as planned. You’re sure to have a ‘flat tire’ or delays. Remain calm and vigilant about staying on track to achieve those goals you set forth. 

OBSERVE

Enjoy the ride. If you’ve planned well, this should be a great journey for you, your leaders, and your employees. Building an inclusive culture tied to your company values can be awe inspiring to watch. Learn from missteps, take notes, gather intel from the front lines, and continue to tweak and massage.

REPEAT

You’re not done. As with strategic planning, budgeting, goal setting, project management etc., you have to continue to plan for tomorrow. What’s the next trip you’re going on? How could you have made
this one better? 

It takes some imagination of what’s possible. Sometimes, it takes some external perspective to help you see what you’ve accomplished, what opportunities you might be overlooking, and how you can continually improve this ongoing trip.  

Building a sustainable culture is a challenge, you can’t win by playing the lottery or entering a contest. You have to invest the time, energy, and consistency in all phases.  Company culture has a life of its own, and with each new employee you add something – their interests, ideas, perspectives, and connection to your mission, vision, and values. 

How you and your leadership team carry these things out, especially when no one is looking, will determine how good your compass is on your journey to building a better culture. To learn more about how to strengthen your company’s culture visit: https://buildbetterculture.com/.

The Business Valuation Of the Cannabis Industry


Cannabis companies can be valued differently for a variety of reasons, similar to companies in any other industry. 

Here are some factors that can influence the valuation of cannabis companies:

1. Market Position & Branding

Companies with a strong market position and well-established brands tend to have higher valuations. Brand recognition, customer loyalty, and a positive reputation can contribute significantly to a company’s value.

2. Revenue & Earnings 

Financial performance is a crucial factor in determining a company’s value. Cannabis companies that demonstrate consistent revenue growth,
profitability, and strong financial management are often valued more highly.

3. Regulatory Environment 

The regulatory landscape for cannabis varies widely across regions and countries. Companies operating in areas with favorable and stable regulations may be more highly valued due to reduced risks and obstacles.

4. Product Diversity & Innovation 

Companies with a diverse product portfolio and a focus on innovation may be valued higher. The ability to adapt to changing consumer preferences and introduce new and unique products can set a company apart in the competitive cannabis market.

5. Geographic Presence 

The geographic scope of operations can impact valuation. Companies with a widespread presence
in markets with high demand for cannabis products may be valued more than those confined to smaller
or less lucrative regions.

6. Production Capacity & Supply Chain Management 

Companies with efficient production capabilities and a well-managed supply chain may be valued higher.
This is especially important in the cannabis industry, where cultivation, processing, and distribution efficiency can significantly affect costs and profits.

7. Partnerships & Mergers:

Strategic partnerships, collaborations, or mergers can influence a company’s valuation. Aligning with established industry players, securing distribution agreements, or engaging in mergers and acquisitions can boost a company’s perceived value.

8. Market Sentiment

Public perception and investor sentiment play a role in the valuation of cannabis companies. Positive media coverage, public support, and a favorable industry outlook can contribute to higher valuations.

9. Legal & Compliance Factors

Companies that adhere to legal and regulatory requirements are likely to be more valued. A strong commitment to compliance and risk management can reduce legal uncertainties and contribute to a positive valuation.

10. Management Team 

The expertise and experience of a company’s management team can influence its valuation. A strong leadership team with a successful track record can instill confidence in investors and stakeholders.

It’s important to note that the cannabis industry is still evolving, and factors influencing valuations can change rapidly as the regulatory environment, consumer preferences, and market dynamics evolve. Additionally, investor perceptions and market trends can also impact how cannabis companies are valued.

Section 280E is a provision in the United States Internal Revenue Code that specifically deals with the taxation of income derived from the trafficking of controlled substances. It was added to the tax code in 1982 as a response to a case involving a drug dealer who attempted to deduct ordinary business expenses on their federal income tax return.

Under Section 280E, businesses engaged in the illegal trafficking of controlled substances, as defined by the Controlled Substances Act, are not allowed to deduct normal business expenses, except for the cost of goods sold (COGS), when calculating their federal taxable income. This means that such businesses cannot take deductions for expenses like rent, utilities, wages, and other typical operating costs that are deductible for legal businesses.

While the provision was initially intended for illegal drug trafficking, it has had a significant impact on state-legalized marijuana businesses in recent years. Even though marijuana is legal for recreational or medicinal use in some states, it remains illegal at the federal level. 

As a result, marijuana businesses are subject to Section 280E, facing limitations on the deductions they can claim, which can significantly impact their overall tax liability.

David is a Certified Public Accountant and Partner at Ferraro, Amodio and Zarecki, CPAs. David has an Accreditation in Business Valuation and is a Certified Divorce Financial Analyst. David practices a philosophy built around providing clients with outstanding creative and personalized quality services. 

David’s experience and expertise help him provide clients with the tools and resources they need to understand the valuation of closely-held businesses, especially when it comes to divorce. His strengths in communicating the results of his valuation conclusion to clients are qualities that make him
a leader in the industry.

Veterans Business Network of the ARCC hosting 4th Annual Walk for Veteran Suicide Awareness & Prevention

Resource booths setup around Glens Falls City Park, offering information to Veterans, friends & family. Photos courtesy of the ARCC.

The Veterans Business Network of the Adirondack Regional Chamber of Commerce (ARCC) is once again planning a walk for Veteran suicide awareness and prevention.

The 4th annual walk will take place, rain or shine, on Thursday, September 12th starting at 3:30 p.m. in Glens Falls City Park. After brief remarks, a 22-minute walk will commence to recognize the approximately 22 Veterans that are lost to suicide every day.

“As we prepare for this walk, just remember that what we perceive in others is just the surface. Unless they share their feelings, we don’t really know their true emotional wellbeing,” said Veterans Business Network Chair Sean Dion, also President at Mr. Electric of Queensbury.  

“Within the ranks of our Veterans and First Responders, we owe it to them to be their sixth sense, to be there before a crisis; and get them to proper care. 

Please come and support not only Veteran suicide awareness, but the vast resource network that took time from their day to do the same. We have grown each year due to your continued support of our mission!”

The Veterans Business Network (VBN), of the ARCC, was established in 2021 to create a safe space for Veteran business owners, and Veterans in the workforce, to connect, collaborate, and share resources. Regular meetings were held, and annual food & necessities drives to benefit organizations helping Veterans were planned, but the annual walk had its own story. 

In 2021, the VBN partnered with the VFW Post 2475 to organize what was then known as the “Stop 22 Walk.” Stop 22 was an initiative, started in 2018, between the Department of NY Veterans of Foreign Wars (VFW) and one of the nation’s leading health and well-being companies HUMANA, to increase awareness of Veterans committing suicide; 22 Veterans are lost each day.

“As a veteran, I know firsthand that one life lost to suicide is too many. Events like the ARCC Veteran Suicide Awareness & Prevention Walk are crucial in raising awareness and fostering open conversations about mental health. Together, we can identify those in need and ensure they receive the care necessary to heal and thrive before it’s too late,” said Christopher Thomas, MPA, RBLP-T & founder of Elite 9 Talent Solutions.

In addition to raising awareness, the event will raise money for Kee to Independent Growth, LLC (KIGI) to help support their Veteran programs. Last year’s beneficiary organization was Alliance180.

“The team at Alliance180 is honored to once again participate in this important event. Our mission at A180 is to prevent suicide and reduce the effects of trauma for Veterans, first responders, and front-line healthcare workers. We thank the ARCC Veterans Business Network for bringing attention to this issue through this annual walk,” said Bob Nevins, Founder. 

As the event grew, the addition of resource booths really began adding value. This year, multiple agencies will be on site to share resource materials and information specifically for Veterans. 

Some of these agencies include: ASCEND Mental Wellness, Southern Adirondack Independent Living (SAIL), NY State Department of Veterans Services, Alliance180, the SUNY Adirondack Joseph P. Dwyer Peer-to-Peer Program, and many more.

“Communities are at their best when those capable of helping show up. This suicide and prevention walk highlights our cause for Veterans, but it’s also for every member of this community impacted by the tragedy of suicide; from our first responders to our family, friends, and neighbors. Join us and walk side-by-side as we strive to strengthen communication and coordination on suicide awareness and prevention,” said Amie & Juan Gonzales, President & Chief Financial Officer of Hunt Companies, Inc., and members of the ARCC Veterans Business Network.

This event is open to the public and generally draws about 150 people, including elected officials and community leaders. Please consider coming out to show your support on Thursday, September 12th, starting at 3:30 p.m. in Glens Falls City Park. Donations are appreciated and will go to benefit the Veterans programs provided by Kee to Independent Growth, LLC (KIGI).

ARCC Receives 45 Nominees for Annual Business Awards

Nominees to be recognized, and winners announced at a breakfast ceremony on October 3rd

Pictured left:  Michele Morehouse (Communications Coordinator), Nicole Casey (Director of HR), ARCC President Tricia Rogers, and Andrea Deepe (CEO) of ASCEND Mental Wellness – winners of the 2023 Large Nonprofit of the Year award Pictured right: Cullen Fuller, ARCC President Tricia Rogers, and Ethan Hall of Rucinski Hall Architecture – winners of the 2023 Professional Business of the Year award. All Photos courtesy of the ARCC.

It was in 1991 when the Adirondack Regional Chamber of Commerce (ARCC) first introduced its annual business awards. 

That first year saw one business being honored as the “Small Business of the Year”, and the business was Leland Paper Company, Inc. The following year saw the awards grow to two categories, adding on a “Rookie Business” category. 

Then in 2005, the “Steven M. Sutton Small Business Award” was created to honor Mr. Sutton, who co-founded Sutton’s Marketplace, which stood at 1066 US Route 9 in Queensbury and has since been home to many businesses. To those who knew him, he was a man of vision, an entrepreneur, and everything that embodied a small business owner and valued community member. 

To this day, the ARCC still holds onto his legacy, keeping the “Steven M. Sutton Small Business Award” as a part of this annual event. 

Throughout the years and decades, the event grew to add on more categories, and celebrate the amazing businesses that make up the Adirondack region of upstate New York. Aside from taking a break from the event in 2020, due to the COVID-19 pandemic, the awards ceremony has been growing year after year. Which brings us to present day, and the ARCC receiving a record 45 nominations in 7 categories. 

For a three-week period in the month of May, the ARCC asked for nominations and the community delivered.

“The ARCC Business Awards is one of my favorite events of the year. Watching businesses come together and celebrate each other’s success is something truly incredible,” said ARCC President & CEO Tricia Rogers. 

“This year we have a record number of nominees with 45 businesses, within 7 categories, which is a great testament to how special our business community is.”

The ARCC is thrilled to announce the nominees, in their respective categories:

Large Business of the Year Nominees: Arnoff Moving & Storage, GTM Payroll & HR, Upstate Transit of Saratoga, The VMJR Companies, Six Flags Great Escape, and Warren County Sheriff’s Office.

Professional Business of the Year Nominees: Irongate Family Practice, Capital CFO+, Fenimore Asset Management, Southern Adirondack REALTORS®, CEFO Advisors, Etched in Valor, and Bartlett, Pontiff, Stewart & Rhodes, P.C

Steven M. Sutton Small Business of the Year Nominees: Erbessd Instruments, Queensbury Billiards & Café, Career Jam, Elite 9 Talent Solutions, LayerEight, OrbitalFire Cybersecurity, Hogwash Cleaning Solutions, Hunt Companies, Inc., White Glove Janitorial Services.

Rookie Business of the Year Nominees: Elevation Medical Aesthetics, Kopf Property Management, and Madrina Molly LLC.

Large Nonprofit Organization Nominees: High Peaks Hospice, Moreau Emergency Squad Inc., Family YMCA of Glens Falls Area, and BHSN.

Small Nonprofit Organization Nominees: Alliance180, Tri-County United Way, Wiawaka Center for Women, The Hyde Collection, Lake George Land Conservancy, the Council for Prevention, North Shore Animal League Adirondack Region Cat Adoption Center, Dake Foundation for Children, Zonta Club of Glens Falls, Glens Falls Area Youth Center, Common Roots Foundation, Soroptimist of the Adirondacks, Adirondack Employee Assistance Program (EAP), and the World Awareness Children’s Museum.

Community Champion Nominees: Hannaford Supermarket and The Sagamore Resort.

The nominees will be recognized, and winners announced, at an awards breakfast, on Thursday, October 3, 2024 at the Queensbury Hotel in Glens Falls, NY. Registration is open for the event. Learn more by visiting www.adirondackchamber.org/events/details/annual-arcc-business-awards-2024-4497

How Simple Animation Can Strike the 5 Human Senses

What if I told you, you could not only touch & look  at your computer, but also smell, hear, and taste it?

Businesses around you are constantly working to enhance their brand identity and visual appeal. The key to achieving max human fulfillment is by reaching all five human senses; taste, touch, sound, sight and smell. 

Lucky for you, all five can be reached through animation! Whether it’s through animated logos, informative videos, or interactive web elements, animation has the ability to transform how your brand communicates and engages with its audience.

Logo Animation: The Initial Punchy Flavor of Captivating Attention

Imagine scrolling through a webpage or social media feed and encountering a subtly animated logo. Unlike static images, animated logos have a dynamic quality that immediately catches the eye. It’s just got that little extra flavor you’ve been salivating over. This movement will scratch the back of a brain and create a memorable impression to make your brand stand out amidst the smorgasbord of bland flavored, static visuals. The animation doesn’t have to be complex; even a simple motion or transition can significantly enhance the visual appeal and impact of your logo.

Animated logos have a higher likelihood of holding viewer attention for longer periods compared to static images. This extended engagement will reinforce brand recognition, quench the thirst of an audience, and satisfy the hunger of your consumers.

Enhanced Storytelling:  Capturing the Feel of a Brands Ethos and Values

Animation is a powerful storytelling medium with an unmatched layered feeling that enables brands to convey their ethos and values effectively in a short span of time. Through carefully crafted visuals and motion,  your audience can feel the essence of your brand—its mission, vision, and core values—in a compelling and emotionally resonant manner.

For instance, a short animated video can succinctly explain complex concepts that define your business or industry. Whether it’s demonstrating a new product or service, simplifying a technological process, or illustrating your company’s journey and achievements, animation provides a visually appealing way to educate and inform your audience. This ability to simplify and clarify information is a way to reveal the many textures your brand has to offer – whether that be going against the grain or smoothing over a process. 

Versatility in Marketing Strategy: “How Did You Hear About Us?”

One of the greatest strengths of animation lies in its versatility across various marketing channels. From your company website to email campaigns and social media platforms, animated content can be seamlessly integrated into your marketing strategy to enhance engagement and convey key messages.

For example, a short brand animation embedded in an email newsletter can instantly grab attention and encourage recipients to click through to your website. 

Similarly, animated infographics on social media can make statistical data more visually appealing and easier to digest, thereby increasing shareability and engagement rates. Become the talk of the town – let people hear about you and the steps you take to rise above competition.

Cost-Effective and Visually Appealing

Contrary to popular belief, incorporating animation into your brand strategy doesn’t necessarily require a substantial financial investment.


Thanks to advancements in technology and the availability of animation tools and software, creating high-quality animated content has become more accessible and cost-effective for businesses of all sizes.

Animation allows for creative flexibility that can align perfectly with your brand’s aesthetic and tone. Whether your brand identity is playful and whimsical or sophisticated and professional, animation can be tailored to match your specific style and appeal to your target audience.

Creating a Lasting Impression: Sniffing Out Competition

Ultimately, a well-executed brand animation serves as more than just visual embellishment—it’s a strategic asset that reinforces brand identity and fosters a deeper connection with your audience. 

By leveraging animation to tell your brand story, simplify complex ideas, and engage viewers across multiple platforms, you can establish a distinct visual identity that resonates with consumers and sets your brand apart from competitors. You’ve sniffed out your competitors, it’s time to rise above.

In conclusion, animation offers a compelling way to elevate your brand identity and overall look by completely fulfilling a human’s five senses, enhancing visual appeal, conveying values and messages effectively, and fostering engagement across digital channels. 

Integrating animation into your brand strategy can prove to be a transformative step towards capturing attention, driving engagement, and leaving a lasting impression on your audience.

Redbud Development: Two Decades of Dream Design

Photos courtesy of Redbud Development.

Redbud Development, one of the area’s premier creators of outdoor living spaces, is thrilled to be approaching their 20 year anniversary this August. The business, founded by husband and wife duo Geffrey and Karen Redick, was started in earnest back in 2004. For the past two decades, Redbud Development has been helping countless residents discover, or sometimes rediscover, that their current house truly is the house of their dreams, all through the redesign process. The business has faced its share of obstacles through those years, from the difficulty of starting up a new company to a global pandemic, but has navigated every challenge. 

On Day 1, Karen and Geffrey founded the business on three principles: creativity, integrity, and reliability. While the business has evolved and grown throughout the years, these principles still hold as true as ever. 

A graduate of Cornell University in Ithaca, NY, Geffrey received his bachelor’s degree in Landscape Architecture in 1993. He worked in Glens Falls for four years before moving to Long Island after marrying Karen. While living there, he worked for several years under other licensed architects and gained his own license in the process. 

In June of 2004, Karen and Geffrey decided to move back to the upstate area. Karen has a background in business with a bachelor’s degree in International Language/Business from the University of Scranton and a master’s degree in Finance from CUNY Baruch. They decided that their combined skills would make for a successful company. “We thought together as a team we would be well equipped to handle our own company,” Karen said. She handles the business end of Redbud Development, including contracts, insurance, and marketing, while Geffrey handles the front end tasks like designing and construction management.

During their 20 years in business, Karen and Geffrey have faced many challenges, one of the biggest being in 2020 during the onset of Covid-19. The global pandemic forced their business to shut down for several months, but once it was safe to do, so they started working again and even saw an increase in sales. 

“We did notice an actual increase in business because people were interested in improving their outdoor spaces,” Karen explained. However, supplies were much harder to get during this time and took longer to arrive. This didn’t stop them; they did everything they could to find alternative solutions and make replacements that still achieved the client’s goals in a timely manner. 

Despite the difficult environment, their business continued growing and they were able to help many people improve their spaces. This commitment to their customers is what continues to drive their business today. Geffrey makes sure to learn about each customer and what they are trying to achieve. Beyond just the physical appearance, he wants to understand the experience that they are looking for with their space.

 “It’s all about the client’s personal needs and desires,” Karen explained. Their goal is to do right by their customers first and foremost. “He’s honest almost to a fault,” Karen shared about Geffrey, “He will not just give a client something that they want if it’s going to harm their interest.” 

Geffrey’s experience and skills allow him to make smart decisions and help clients achieve the experience they desire without damaging the value of their house. He is always honest with them and this is what has given Redbud Development its trusted reputation. “I think people realize that,” said Karen, “They see the honesty and straightforward answers.” 

Over the past two decades, Geffrey and Karen have cultivated numerous relationships with clients and industry partners. Their extensive network of subcontractors allows them to meet any client’s needs, and their personal connections often extend beyond work, with invitations to clients’ barbecues and parties. 

“I look back on so many years of clients that have become friends,” Karen reflected. Redbud Development has built a strong legacy and is poised for many more successful years. 

“We still want to grow; we’re not done yet,” Karen said. “We look forward to taking on bigger and better projects.” 

Karen also highlighted Geffrey’s dedication, noting, “He’s very hardworking and never gives up, so here we are twenty years later.” As Redbud Development celebrates this landmark anniversary, they remain dedicated to their founding principles of creativity, integrity, and reliability. Here’s to continuing a legacy that grows more impressive with each passing year.

To learn more, visit their website at www.redbuddevelopment.com

Funding the Float: Tubby Tubes River Co.

Photos courtesy of Tubby Tubes River Co.

Steady outdoor recreation entrepreneurship makes riding the rapids a breeze. 

During the heart of the summer, July and August, when the tourist season is in full swing, Jamie Johnson is constantly tracking the weather. 

As the owner of two outdoor attractions in Warren County, he’s ridden out the storms, and helped the region’s popularity as a tourist destination. Now, at Tubby Tubes River Co., in Lake Luzerne, he’s making improvements to its campus and overall customer experience. 

From Aerial to Aquatics

Adventure travelers seek out the Adirondack region for authentic outdoor experiences in a natural setting. Tubby Tubes, which has been bringing families together since 2002 for unforgettable excursions on the picturesque Hudson River, was acquired by Jamie Johnson in 2021. 

Back in 2007, Jamie founded Adirondack Extreme, a treetop obstacle course and zipline park in Bolton Landing. It was the first outdoor aerial adventure park of its kind in the U.S. and he has since launched his investment in other recreational opportunities. 

Well-positioned to take advantage of the regional tourist traffic during the summer months, both businesses have a similar ability to promote personal growth, strengthen team building, and encourage family time in beautiful surroundings. 

Beginning in 2019, Adirondack Extreme and Tubby Tubes collaborated to offer combined outdoor recreation adventure ticket options, so Jamie already had a well-developed relationship with Tubby Tube’s previous owners, Eric and Heather Hamell, when they decided to sell in 2021. 

“I looked at the numbers and away we went,” said Jamie. 

A New Gateway Glides In

After changing the name slightly to Tubby Tubes River Co., and rebranding, in June of this year they celebrated the ribbon cutting of their new welcome center. 

“When I first purchased the property, there were a few older wooden buildings but the accommodations were not sufficient. So the first thing on my agenda was a new welcome center,” said Jamie. 

The new metal structure, located on ten acres in Lake Luzerne, invites those wanting top-notch tubing experiences to enjoy a comfortable lounge area, new restrooms, and changing rooms. 

Serving as a gateway to a great day out on the water, the center provides easily accessible water sports equipment storage and items for sale. 

This fall, Tubby Tubes River Co. will be working to acquire the necessary licensing and permits so that by the 2025 summer season, they will be able to serve hot convenience foods, like pizza and hot dogs, as well as beverages, including beer and wine. 

Offering Exhilarating Adventures

Because they are a weather-dependent business, there are good days and there are bad days, but every day is definitely fun, said Jamie. 

“Since 2021 we haven’t had a normal summer in Lake George,” he said. “Every day is different and that’s part of the fun at Tubby Tubes.” 

During his first season, the weather was wet. In 2022, it was extremely dry. Last year, Lake George received more rain than they have in recent history, causing the river’s water level to be so high at times that it wasn’t possible to safely venture out. 

This year, there have already been two and a half weeks of 90-degree heat with intense humidity and storms rolling in during the evenings. 

Located five minutes from Lake George, a light rain won’t stop them from operating on the Hudson River, whose average summertime temperature hovers around a pleasant 70 degrees. Knowing that weather can change quickly, and drastically in the region, they make the call to cancel as early as possible and provide refunds or reschedule river time for those registered. 

The Tubby Tubes River Co. and the weather aren’t the only things that have been changing in Lake George. During the last two decades, the way we recreate has, too. 

“Nowadays, families are seeking to reconnect more than ever,” shares Jamie. “We strive to create experiences that multi-generational families can enjoy together. Tubby Tubes offers friends and family members (ages two and up) the ability to enjoy an authentic Adirondack outdoor adventure they’ll remember forever.”

Open from Memorial Day until Labor Day, Tubby Tubes River Co. excursions are fully-guided lazy river trips suitable for ages two and older. Exclusively working with staff ages 18+ brings a level of maturity to the experience that visitors won’t find with other companies, said Jamie. 

Providing their river rescue guides with training and requiring physical assessments is “fundamental” he said, and because trained staff is always present, Tubby Tubes River Co. avoids the safety situations that other tubing companies (offering self-guided sessions) can encounter.  

During their peak season they are capable of launching six trips daily (running four of their buses, each accommodating 60 people) from 9:30 a.m. to 3 p.m. 

For more information, follow @TubbyTubes on Facebook and Instagram, and visit Tubby Tubes River Co. at tubbytube.com

Crafting Ingenuity at Adirondack Folk School

In an expansive land rich with natural resources and physical beauty, education and enterprise are given the freedom to flourish.

Traditionally, people living among the Adirondacks’ pristine lakes and thick forests have developed ingenious ways of using what was available to make what they needed. By “making do” they became experts at reinventing and repurposing. Working in concert with their surrounding environment, they crafted unique and useful items by hand, while building a foundation of skills that benefited them and their community. 

Since the pandemic, people have been flocking to folk schools around the nation, eager to nurture their creativity, work with their hands, and immerse themselves in an atmosphere that prioritizes relationships, culture, personal growth, and community empowerment. 

“People come here and discover their creative passion. They explore and create with their hands and minds, and have fun doing it. By working together, it creates a sense of community. During COVID, people were really feeling that loss, and were spending a lot of time on their computers. That’s when the folk school really blossomed – people wanted to learn new things and be with each other,” said Terri Cerveny, Executive Director of the Adirondack Folk School.

Giving Rural Entrepreneurs a Boost

The Adirondack Folk School, in Lake Luzerne, was founded by Jim Mandle in 2010. Since then, they’ve graduated more than 6,000 alumni. In 2023, their 60 instructors offered 250 classes to approximately 1,000 students. Through a variety of programs, including woodworking, blacksmithing, ceramics, fiber arts, basketry, photography, crafting, and more, the school’s courses build skills, create jobs, and help develop a more diplomatic and just society for rural entrepreneurs.

More than just a flight of fancy for back-to-the-earth enthusiasts and tourists, the Adirondack Folk School plays an important role in the local community’s economic development. By salvaging, harvesting, and purchasing products locally, natural materials like birch bark, branches, and balsam needles are used to create Adirondack-style rustic furniture, décor, and accessories. The slow economics of reuse and upcycling are utilized in courses including quilt-making (where old shirts are repurposed into wonderfully patterned one-of-a-kind quilts), and blacksmithing (where students work to achieve master smith certification using regionally-sourced steel). 

By employing instructors and educating artists, the Adirondack Folk School
is ensuring the traditional customs of this region are kept alive while
simultaneously enriching its people’s characteristic practice of sustainable, intentional, resourcefulness. 

“Luckily for us, our artisans have devoted their lives to their craft and are willing to teach others, which helps preserve these traditions for future generations,”
said Terri. 

Finding ways for these talented teachers to benefit beyond the classroom, three times a year the artists meet, mingle, and form future collaborations at the Adirondack Folk School’s Instructor’s Gathering. 

These gatherings help to nurture a pipeline of talent flowing through the school. New workshops for kids (such as gardening, weaving, letterboxing, and birdhouse building) include children as young as six years old. The school is expanding its programming to ensure the next generation will not miss out on their opportunity to experience this unique cultural education, and can potentially pass it on to others in the future.

Falling in Love with Learning

After retiring from a successful career in education administration, Terri Cerveny moved from Schenectady to Lake Luzerne in 2019. Like so many others looking for comradery in a relaxing environment, she took a class. In addition to meeting new people, she was also able to find her passion – jewelry making. 

“I just fell in love. I fell in love with the location, the people, the school,” she said.

Last year, Terri became the folk school’s Executive Director, a job she was happy to take on because since the Adirondack Folk School isn’t an accredited college (like other institutions she’s be a part of), they have the freedom to include an astonishingly vibrant range of instructors and courses within their curriculum.

“The exceptional people here care deeply about the school and want to preserve their art, hone their skills and crafts, and share them with others. It’s really a beautiful thing, and I get to be a part of that,” she said.

Taking it Up a Notch

The Adirondack Folk School’s eclectic selection of courses includes opportunities to learn about the lifestyles and crafting traditions of the Eastern Woodlands’ Native Americans, and the clever homesteading hacks European settlers employed in this area three centuries ago. Through the Adirondack Folk School’s partnership with the Thunderhawk Living History School, students learn traditional beading, moccasin-making, or can choose to go on the overnight camping trip of a lifetime, immersing themselves in the lives of those who lived there in the 1700’s. They enjoy storytelling and drumming around the fire, with reenactors dressed in historically accurate attire. 

Because of the public’s surge in interest since the pandemic, the Adirondack Folk School expanded to an annex in Lake George’s Route 9 outlet mall. The Alfred Z. Solomon Weaving and Woodworking Studio houses their exceptional 11 day cedar strip canoe-making class, and more than a dozen looms in a variety of sizes. 

Currently in the beginning stages of a Capital Campaign that will allow them to expand their facilities and bring these activities back to their Lake Luzerne campus, the school, a 501c3 non-profit organization, has already raised more than $300,000 in cash and pledges toward their new building project. 

“I’m very excited about the momentum we’re building. Our enrollment has been growing steadily since the pandemic. People continue to want to learn how to create things that can make them more self-reliant and to do so in a safe, welcoming community with others who have similar interests. We are running out of space to accommodate this growing demand. The time is now for us to expand,” said Terri. 

Visit the Adirondack Folk School’s Summer Festival, July 27th, 10 a.m. to 4 p.m. for FREE family fun featuring craft demonstrations, storytelling, music, food, and magic.

Course gift certificates and finished pieces by mostly regional artists, students, and instructors are available in the Adirondack Folk School gift shop. Get something special for the ones you love at their remarkable Holiday Sale, November 16th, 10 a.m. to 3 p.m. For updates, follow them on Facebook @ADKFolkSchool, on Instagram @ adk_folk_school, and go to adirondackfolkschool.org

Rising to the Occasion

Photos provided by Blackberry Hill Farms.

Fed up with factory-farmed fast food and industrial agriculture, Blackberry Hill Farm makes fresh organic breads and pantry staples the slow way. 

Before he founded Blackberry Hill Farm, Bob Barody was a vegetarian for four years. Disillusioned by the poor quality and nutritional content of mass-produced meat, he was determined to find an alternative. That’s when he began pursuing regenerative farming. 

In 2016, Bob left his job as a mechanic in a local school district to start Blackberry Hill Farm on 25 acres in Athol, NY.

“This is new age farming, not the old-school factory farming done with chemical sprays that destroys everything and ruins farmland,” he said. 

A first-generation homesteader, Bob discovered through online research and the works of farmer, author, and speaker Joel Salatin, owner of Polyface Farm in Shenandoah Valley, VA, that farming doesn’t have to be destructive, it can be done in a way that restores the soil’s nutrients while also producing healthy, great-tasting food. 

Certification Hurdles

In 2017, Blackberry Hill Farm was just one of two farms in the county to earn the USDA’s coveted “Certified Organic” distinction. At its peak, the farm grew a variety of organic vegetables, raised heritage-breed pigs, chickens, and a small herd of cows. 

During the pandemic, however, Bob scaled back, and flipped his business model from producing approximately 80-percent meat and vegetables, to making mostly value-added foods. Although his farming methods didn’t change, he dropped the “certified organic” labeling. To safeguard the integrity of the certification it has become the most heavily regulated and closely monitored food label offered. But the extensive record-keeping required to maintain it often comes at too high a price for small farmers. 

“Everyone throws around the word ‘organic’ when they don’t know what it means. You have to jump through so many hoops that I’d need a full-time person just to keep track of the accounting but there’s only three of us here that do this; me, myself, and I,” said Bob.

Slow Sourdough vs. Fast Sour-Faux

Even without the label, Bob still practices the principles of organic food production, and by building a wood-fired oven and commercial kitchen on-site, he is now able to create the sweet and spicy mustard for the public that he’s been making for his own friends and family for the past 30 years. 

A pleasing, zesty, creamy combination, the mustard is the condiment of choice to dip his chewy Bavarian style soft pretzels in, or to slather on the assortment of organic artisan breads and bagels he makes from scratch. 

Breadmaking the way Bob does it is a long, slow process. 

Bob’s sourdough bread, for example, is made with hand-ground organic flour.
The starter is mixed on Sunday, the dough is prepared, kneaded, and stretched
on Monday, giving it ample time to rise. Baking day is Tuesday, so the bread is ready to be sold on Wednesday.  

These handmade breads remain fresh for about a week, depending on the temperature at which they’re stored. 

The mass-produced “sour-faux” breads found on supermarket shelves, by comparison, are made in as little as four hours from start to finish, and numerous — potentially carcinogenic — additives and preservatives are used to allow these pseudo-breads to tolerate the harsh industrial processing conditions they’re subjected to and to maintain a longer shelf-life. 

Fresh & Market Ready

Scaling back from working the five farmers markets Bob sold at previously, now Blackberry Hill Farm products can be found at just three area markets and the Deli and Meat Store of the North in Warrensburg. Since January, Bob has been enjoying his first year at the Glens Falls Farmers Market and is finding that a lot of people who don’t attend the winter market have come out for the summer market on South Street. 

It took seven years for his space to open at the Glens Falls Farmers Market. Put on the waiting list because other vendors offered similar products, although he didn’t originally specialize in bagels, when the vendor who did left (creating an opening) Bob added the hearty, golden breakfast item to his menu of offerings. 

It has since become one of his most popular items – especially the Everything bagel variety – which is, hands-down, his best-seller, he said. 

In addition to Bob’s bagels, his rustic bread loaves, baguettes, and English muffins are typically made with just four ingredients, instead of the 40 you’ll find in many name brand breads on supermarket shelves. 

Farm fresh pizzas, made with Bob’s own dough, seasonal garden vegetables, and meats, are a joyful, sustainable, local spin on the universally-loved comfort food.

Blackberry Hill Farm also sells pantry items including gourmet popcorn, granola, coffee, and local honey on their barn-to-door website www.blackberryhillfarmadk.com

Tour the grounds of Blackberry Hill Farm and see where great bread is made during Thurman’s annual Farm Tour, held on Saturday, October 24th this year, and during Thurman’s Maple Days in March. For updates, follow them on Facebook @BlackberryHillFarmNY, and Instagram @BlackberryFarm1

Veteran Owned: D. Baldwin Excavating & Trucking

The term “workhorse” has evolved over the years to encompass many things. 

For a farmer, it’s their most trusted equine. For the construction industry, it’s their most faithful, sturdy piece of equipment. For locals in and around Mayfield, NY, the man they’re talking about is US Marine Corps veteran Dylan Baldwin. 

“I tried working for a lot of different companies and it worked out fine,” said Baldwin, owner of D. Baldwin Excavating & Trucking, “but I just had to be my own boss.” 

While he was still in high school, Dylan began working in the excavation business and he never stopped. Today, his business represents the success of his workhorse mindset, consistent efforts, and tireless dedication. The best part? It’s still growing.

As a child, Dylan’s father had an excavation company. However, he discouraged Dylan from doing the same. 

“He didn’t want me to do it for myself. He always told me self employment is no way to live,” explained Dylan. 

His father knew how hard and endless the workload was, but Dylan knew what he wanted. In high school, he began renting equipment and doing whatever jobs he could find. 

“I’d work as much as I could for as cheap as I could and just get any work that came my way,” he said. 

Dylan’s uncle was a Sergeant Major for the military and suggested that he go to West Point. 

However, Dylan never had much interest in school, wanting to focus his energy into work. He knew though that if he wanted to be self employed he would need to set himself up with health insurance and retirement. In order to prepare for the future, Dylan enrolled in the Marine Corps. 

While serving in the Marine Corps, he worked as an airframe mechanic on the C-130, the legendary workhorse cargo plane of the US Military. Due to his experience working with machinery for the excavating business, he quickly earned a good reputation. 

“If someone needed something done, they would just send me in because I could figure it out and get it done,” Dylan shared. 

While being in the military was extremely time consuming, consisting of long days and hard work, Dylan still worked on his business whenever he could. He was based in Arkansas and one day flew home to get his pickup truck in New York, drove back to Arkansas, and at least once or twice a month made the drive again to work for two to three days before returning to the base. 

After finishing his active duty, Dylan was a part of the National Guard, until his contract ended. He then left the military to continue working on his business. He does miss the men and women with whom he served, and carries many good memories, but he knew it was time to move forward. 

“I miss a lot of things that went on at base, but for my future success, unfortunately, I had to get out,” he explained. 

Because he had been balancing his work and military career all at once, Dylan was used to the long hours and commitment needed to be self employed. 

“When I got out, nothing in my life really changed much,” Dylan said. 

He continued to slowly grow his business and earned it the reputation that it has today. He has a number of people that work for him, but he is still very involved in every aspect of the business. His team does everything from commercial to residential jobs. They have worked on local businesses, and even ten million dollar homes. 

Dylan does most of the trucking himself, transporting materials to his team and making sure everyone knows where to go and is prepared for the job. While he enjoys using the machinery, he is able to multitask by driving the trucks because he can talk to people while he drives. “My phone doesn’t stop ringing. I have to charge it four times a day,” he explained.  

Because Dylan handles the business on his own, all the organization falls on him. He makes sure that everything occurs in a timely manner and no job falls behind.

“We put the long hours in for a reason— we have to get stuff done,” he shared. 

This is also important because of the unpredictable weather conditions that his team faces working in Upstate New York. By keeping his team ahead of schedule, Dylan is able to send them home, should the weather become too dangerous to work in, without worrying about finishing on time. 

While managing the business is far from easy, Dylan finds it very rewarding. “The satisfaction of what the customer sees at the end that’s what makes it worth it,” he shared. 

In the future, he hopes to continue growing and see where his business takes him. For now, in his limited down time, Dylan occasionally drives a snowmobile in the winter and a four-wheeler in the summer. But when pressed, this modern workhorse confesses what he really wants to do in his off hours: “go back to work.”